Your SlideShare is downloading. ×
Social Gaming: Laying The Groundwork For iGaming
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Gaming: Laying The Groundwork For iGaming

173
views

Published on

If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components …

If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components can help build your iGaming enterprise in the future.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
173
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Casino Games: Marketing to Online Customers ©2013
  • 2. Moderator: Nancy Smith CEO Masterminds PANELISTS: RORY SHANAHAN CHARLES HARPER MARIO MAESANO Head of Marketing Williams Interactive Vice President Double Down Interactive Vice President Marketing Maryland Live! ©2013
  • 3. Definition: Social Casino Games Games that feature casino-style mechanics but without a real money wager or cash payout. Played online, through social networks and on mobile platforms. ©2013
  • 4. Social Casino Games = Big Business Today: $1.7 billion 2015: $2.5 billion – Morgan Stanley ©2013
  • 5. Social Casino Gamers – Monthly Users 35 million in the US 170 million worldwide – Morgan Stanley ©2013
  • 6. 43 .66 % 0% .7 20 21– 34 MALE Under 21 FEMALE How old are you? 0.63% Are you? 4 –4 35 4 5–5 4 57% 43% 55+ % .57 19 15.43% - 2012 SUPERDATA RESEARCH ©2013
  • 7. Social Casino Games Potential Benefits New Player Acquisition ©2013
  • 8. Social Casino Games Potential Benefits New Player Acquisition Brand Building ©2013
  • 9. Social Casino Games Potential Benefits New Player Acquisition Brand Building Enhanced CRM ©2013
  • 10. Social Casino Games Potential Benefits New Player Acquisition Brand Building Enhanced CRM New Revenue Streams ©2013
  • 11. What’s the potential ROI of social casino games? ©2013
  • 12. What’s the potential ROI of social casino games? Will it be worth the investment? ©2013
  • 13. What’s the potential ROI of social casino games? Will it be worth the investment? What will the percentage of cross over play be? ©2013
  • 14. What’s the potential ROI of social casino games? Will it be worth the investment? What will the percentage of cross over play be? Will social game play reduce a customer’s spend on-property? Or increase it? ©2013
  • 15. What’s the potential ROI of social casino games? Will it be worth the investment? What will the percentage of cross over play be? Will social game play reduce a customer’s spend on-property? Or increase it? What will be the cross over play between social, online and traditional? ©2013