Once A Winner - Engaging Your Customers Outside the Casino
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  • 1. //ONCE A WINNER: Engaging Your Customers Outside The Casino MASTERMINDS
  • 2. // WHAT’S IN IT FOR ME? • Increase the number of people who “Like” your page • Facebook = database that you can remarket to daily • Collect valuable customer information • Find out who your fans are • Grow your email database • Engage people with your property • Remind people why they need to keep coming back! MASTERMINDS
  • 3. // WHAT’S IN IT FOR ME? • Increase the number of people who “Like” your page • Facebook = database that you can remarket to daily • Collect valuable customer information • Find out who your fans are • Grow your email database • Engage people with your property • Remind people why they need to keep coming back! MASTERMINDS
  • 4. // WHAT’S IN IT FOR ME? • Increase the number of people who “Like” your page • Facebook = database that you can remarket to daily • Collect valuable customer information • Find out who your fans are • Grow your email database • Engage people with your property • Remind people why they need to keep coming back! MASTERMINDS
  • 5. //CASE STUDIES MASTERMINDS
  • 6. JUMP ON THE // FANWAGON MASTERMINDS
  • 7. //JUMP ON THE FANWAGON • Friendly, “come as your are” atmosphere • Warren the Steer • Know what their fans like MASTERMINDS
  • 8. //JUMP ON THE FANWAGON • Friendly, “come as your are” atmosphere • Warren the Steer • Know what their fans like MASTERMINDS
  • 9. //JUMP ON THE FANWAGON - GOALS • Increase number of “Likes” on their page • Collect fan information • Increase engagement MASTERMINDS
  • 10. //JUMP ON THE FANWAGON HOW IT WORKED • “Like” the page • Tiered giveaway • More Likes = Better Prizes MASTERMINDS
  • 11. //JUMP ON THE FANWAGON WHAT THEY GAVE AWAY • 100 Pies • 50 Buffets • 25 Slot Play Vouchers • 10 Dinners for Two • 1 VIP Package MASTERMINDS
  • 12. //JUMP ON THE FANWAGON HOW THEY PROMOTED IT • Website • Eblast • FB Ads • Dedicated Postcard • On-property Scenes • Outdoor • Frequent FB Posts MASTERMINDS
  • 13. //JUMP ON THE FANWAGON HOW IT DID • Reached 3,000 “Likes” in just over one month •  an Jump on the R Fanwagon II •  ot to 7,000 “Likes” G in less than one month •  ustomer feedback was C overwhelmingly positive MASTERMINDS
  • 14. //JUMP ON THE FANWAGON WHY IT’S GREAT • Tied the promo into their brand voice • Generated lots of buzz and excitement on their page • Low barrier to entry • Encouraged sharing MASTERMINDS
  • 15. HOLLYWOOD //PREMIERE MASTERMINDS
  • 16. // HOLLYWOOD PREMIERE - GOALS • Generate buzz about their grand opening • Increase number of “Likes” on their page MASTERMINDS
  • 17. // HOLLYWOOD PREMIERE - HOW IT WORKED • “Like” the page • Answer the question: What are you looking forward to most about Hollywood Casino? • Answers were displayed on the app for all to see • The best entries were featured in posts on their page MASTERMINDS
  • 18. // HOLLYWOOD PREMIERE WHAT THEY GAVE AWAY • Grand Opening Passes • Dinner at the Steakhouse • VIP Passes to the NASCAR Meet ‘n’ Greet MASTERMINDS
  • 19. // HOLLYWOOD PREMIERE HOW THEY PROMOTED IT • Featured on Website • Frequent FB Posts MASTERMINDS
  • 20. // HOLLYWOOD PREMIERE - WHY IT’S GREAT • Got fans talking and thinking about Hollywood • Created shareable, user-generated content for Facebook • Had a very relevant prize for the audience and for the promo MASTERMINDS
  • 21. ELVIS THE KING IS IN THE BUILDING //PHOTO ™ CONTEST MASTERMINDS
  • 22. // ELVIS THE KING™ - GOALS • Generate buzz about the exclusive launch of Elvis the King™ • Invite trial by new players • Drive incremental trips to properties • Drive incremental play • Drive new mychoice® players club sign-ups • Increase number of “Likes” on their pages MASTERMINDS
  • 23. // ELVIS THE KING™ - HOW IT WORKED • Snap a photo with the Elvis standee located on property • “Like” the page • Submit your photo • Get friends to vote • Some apps also included an exclusive slot play offer MASTERMINDS
  • 24. // ELVIS THE KING™ - WHAT THEY GAVE AWAY MASTERMINDS
  • 25. //ELVIS THE KING™ - HOW THEY PROMOTED IT • Elvis “Sightings” Facebook posts • Database mailer inclusion • Eblast • On-property poster • Digital signage • Billboard MASTERMINDS
  • 26. // ELVIS THE KING™ - WHY IT’S GREAT • Got fans talking and thinking about Elvis the King™ slot machines in a fun way • Created shareable, user-generated content for Facebook • Had a very relevant prize for the audience and for the promo • Coin-in on the Elvis the King™ slot machines was up to 50% higher than the casino floor average MASTERMINDS
  • 27. //KEY TAKEAWAYS • Use promotions to get people talking • Use apps • Know your brand and your customer • Choose an appropriate barrier to entry • Promotion, promotion, promotion! MASTERMINDS
  • 28. //KEY TAKEAWAYS • Use promotions to get people talking • Use apps • Know your brand and your customer • Choose an appropriate barrier to entry • Promotion, promotion, promotion! MASTERMINDS
  • 29. //KEY TAKEAWAYS • Use promotions to get people talking • Use apps • Know your brand and your customer • Choose an appropriate barrier to entry • Promotion, promotion, promotion! MASTERMINDS
  • 30. //KEY TAKEAWAYS • Use promotions to get people talking • Use apps • Know your brand and your customer • Choose an appropriate barrier to entry • Promotion, promotion, promotion! MASTERMINDS
  • 31. //KEY TAKEAWAYS • Use promotions to get people talking • Use apps • Know your brand and your customer • Choose an appropriate barrier to entry • Promotion, promotion, promotion! MASTERMINDS
  • 32. //QUESTIONS? MASTERMINDS
  • 33. //ONCE A WINNER: Engaging Your Customers Outside The Casino MASTERMINDS