©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Consulting | Training | Staff Tra...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Today’s Objective
Helping our tea...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Basic Principle:
It comes down to...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Success of a ad campaign
depends ...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Keytakeaway…
Creativity defined
M...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Creativity
Creative ads make a
re...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Case Study
Real Estate Company (W...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Condominium unit
• Price: 189k$ t...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
So how does Nasuti & Hinkle made ...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Focus on the evils of renting &
r...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Media
Local newspaper, gays newsp...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Each hit the NEED of 1st time buy...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
“Condominium pricing in DC these ...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Creativity Defined
• Hidden messa...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Inspiration from Customer
Risky
M...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Humor in ad…
Eg. Stren…
1. Differ...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
ADDY….
Opportunity to grow your c...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Let’s back to MMTCS
How can we hi...
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Thank You !
Connect with us:
www....
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Creative strategy in advertising

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This presentation will help you in developing creative advertisement for your business.

Published in: Business, Technology
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Creative strategy in advertising

  1. 1. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Consulting | Training | Staff Training | Placement Services
  2. 2. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Today’s Objective Helping our team and clients to create creative ads…
  3. 3. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
  4. 4. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
  5. 5. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Basic Principle: It comes down to this: you need to gain insights about your brand, your consumers, and how the two interact. Example in this book are vary to budget
  6. 6. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Success of a ad campaign depends not on how much you spend on it but on how much you know about the brand and consumer and how well you can communicate that knowledge.
  7. 7. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
  8. 8. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Keytakeaway… Creativity defined Media: new inspiration Inspiration from Customers Humor in Ad… 
  9. 9. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Creativity Creative ads make a relevant connection between a brand & its target audience and present a selling idea in an unexpected way…
  10. 10. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Case Study Real Estate Company (Washington DC. )
  11. 11. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Condominium unit • Price: 189k$ to 1M$ • All facilities (Appliances, washer, dryers etc.) • Size of unit where not much bigger… • Sales decline  Price was the HOOK
  12. 12. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani So how does Nasuti & Hinkle made it? Target Audience Primary Target Secondary Target 1st Time Buyer extended-stay visitors young people earning $40,000
  13. 13. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Focus on the evils of renting & roommates (Register Dozens of URLs)
  14. 14. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Media Local newspaper, gays newspaper & their website & 12k beer bottle
  15. 15. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Each hit the NEED of 1st time buyers
  16. 16. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani “Condominium pricing in DC these days seems like some sort of conspiracy designed to keep anybody normal and under 35 out of home ownership. But wait. It is actually possible to buy a place of your own and forget about living at home, renting or roommates. We’re talking condos that start at $189,000 for studio units.”
  17. 17. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Creativity Defined • Hidden message “We understand your problems and we can help you.” • Selling idea: Rational or emotional or both. • Unexpected & relevant.
  18. 18. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
  19. 19. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Inspiration from Customer Risky Mastermind Card General Motors
  20. 20. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Humor in ad… Eg. Stren… 1. Difference humor & joke (humor more funnier more you listen) 2. Relate to human experience 3. Humor should be central part of product 4. Understand audience sense of humor 5. Have fun with your product but don’t make fun of it 6. Don’t assume your customer are stupid
  21. 21. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
  22. 22. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani ADDY…. Opportunity to grow your career in ads… 1000$ Prize.
  23. 23. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
  24. 24. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Let’s back to MMTCS How can we hit our customer rationally & emotionally via ads… in future
  25. 25. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani Thank You ! Connect with us: www.mastermindindia.in | info@Mastermindindia.in Consulting | Training | Staff Training | Placement Services
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