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Creative strategy in advertising

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This presentation will help you in developing creative advertisement for your business.

This presentation will help you in developing creative advertisement for your business.

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    Creative strategy in advertising Creative strategy in advertising Presentation Transcript

    • Consulting | Training | Staff Training | Placement Services ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Today’s Objective Helping our team and clients to create creative ads… ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Basic Principle: It comes down to this: you need to gain insights about your brand, your consumers, and how the two interact. Example in this book are vary to budget ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Success of a ad campaign depends not on how much you spend on it but on how much you know about the brand and consumer and how well you can communicate that knowledge. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Creativity defined Media: new inspiration Inspiration from Customers Humor in Ad…  Key take away… ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Creativity Creative ads make a relevant connection between a brand & its target audience and present a selling idea in an unexpected way… ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Case Study Real Estate Company (Washington DC. ) ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Condominium unit • • • • Price: 189k$ to 1M$ All facilities (Appliances, washer, dryers etc.) Size of unit where not much bigger… Sales decline  Price was the HOOK ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • So how does Nasuti & Hinkle made it? Target Audience Primary Target 1st Time Buyer young people earning $40,000 Secondary Target extended-stay visitors ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Focus on the evils of renting & roommates (Register Dozens of URLs) ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Media Local newspaper, gays newspaper & their website & 12k beer bottle ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Each hit the NEED of 1st time buyers ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • “Condominium pricing in DC these days seems like some sort of conspiracy designed to keep anybody normal and under 35 out of home ownership. But wait. It is actually possible to buy a place of your own and forget about living at home, renting or roommates. We’re talking condos that start at $189,000 for studio units.” ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Creativity Defined • Hidden message “We understand your problems and we can help you.” • Selling idea: Rational or emotional or both. • Unexpected & relevant. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Inspiration from Customer Risky Mastermind Card General Motors ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Humor in ad… Eg. Stren… 1. Difference humor & joke (humor more funnier more you listen) 2. Relate to human experience 3. Humor should be central part of product 4. Understand audience sense of humor 5. Have fun with your product but don’t make fun of it 6. Don’t assume your customer are stupid ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ADDY…. Opportunity to grow your career in ads… 1000$ Prize. ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Let’s back to MMTCS How can we hit our customer rationally & emotionally via ads… in future ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
    • Thank You ! Connect with us: Consulting | Training | Staff Training | Placement Services www.mastermindindia.in | info@Mastermindindia.in ©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani