CHANGE In a world of Bailouts, Bonuses, and Trillion Dollar Budget Busters… Everything has Changed ! ! ! Business has Changed Your attendance today tells me “You Get It “ … Self Applause ! Let’s get this party started
And so much more that we just don’t have time to explain…
Organic vs. PPC Wikipedia says: Organic search results refers to those listings in search engine results pages that appear by dint of their relevance to the search terms, as opposed to their being adverts. Pay per click ( PPC ) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.
Keyword Research “ Long Tail” Keyword Searches Percentage of U.S. clicks by number of keywords Subject Jan-08 Dec-08 Jan-09 Year-over-year percent change 1 word 20.96% 20.70% 20.29% -3% 2 words 24.91% 24.13% 23.65% -5% 3 words 22.03% 21.94% 21.92% 0% 4 words 14.54% 14.67% 14.89% 2% 5 words 8.20% 8.37% 8.68% 6% 6 words 4.32% 4.47% 4.65% 8% 7 words 2.23% 2.40% 2.49% 12% 8+ words 2.81% 3.31% 3.43% 22% Source: Hitwise, an Experian company
Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more affluent and more educated white collar users.
Find business contacts .
With about 175million active users, and predicted to be 500 million by 2011, not only are your friends on Facebook, so are your prospects, your customers, your JV partners… and, of course, your competitors. You need to be on too.
Instant gate opener .
Facebook members are open to connecting. You can easily begin a dialog with highly successful—even famous—people who were previously otherwise unreachable.
Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn. You're in control over what others see on your profile, so leverage this to showcase your skills and talents so the right opportunities and people find you.
Network and reconnect
With more than 30 million members, LinkedIn is the world's largest professional network. In addition to reconnecting with past colleagues, business partners, and classmates, you can tap into the knowledge, experience, and connections of your network.
LinkedIn is the best place to share and exchange business information online. Ask a question and get fast, accurate answers from your network and experts worldwide. You can also build your professional credibility by showcasing your knowledge , expertise, and interests by answering questions.
Whether it's for a consulting gig or job offer, having a presence on LinkedIn means that those who are looking for someone with your experience, knowledge and skills will be able to find you . Likewise, when you're looking for that special hard-to-find talent, LinkedIn will help you locate and contact them.