1H 2010 Outlook for Africa_MasterCard Worldwide Index Of Consumer Confidence
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

1H 2010 Outlook for Africa_MasterCard Worldwide Index Of Consumer Confidence

on

  • 929 views

The MasterCard Worldwide Index of Consumer Confidence is the region’s most comprehensive and longest running consumer confidence survey, and is now in its 17th year. Released twice a year, the Index ...

The MasterCard Worldwide Index of Consumer Confidence is the region’s most comprehensive and longest running consumer confidence survey, and is now in its 17th year. Released twice a year, the Index is based on a survey which measures consumer confidence on prevailing expectations in the market for the next six months based on five economic indicators: Economy, Employment, Stock Market, Regular Income and Quality of Life. The Index score is calculated with zero as the most pessimistic, 100 as most optimistic and 50 as neutral.

The latest survey was conducted from 1 October to 9 November 2009 and involved 10,623 consumers from 24 markets . Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary.

Statistics

Views

Total Views
929
Views on SlideShare
929
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

1H 2010 Outlook for Africa_MasterCard Worldwide Index Of Consumer Confidence Presentation Transcript

  • 1. MasterCard Worldwide Consumer Confidence Index: 6-Month Outlook for the African Region MasterCard Worldwide December 2009
  • 2. AFRICA
  • 3. AFRICA REGION MOROCCO CASABLANCA, RABAT FACE TO FACE 400 KENYA NAIROBI CATI 400 NIGERIA LAGOS FACE TO FACE 400 SOUTH AFRICA JOHANNESBURG, DURBAN , CAPE TOWN COUNTRY FACE TO FACE CITY 400 METHOD SAMPLE SIZE
  • 4. MasterCard Worldwide Index of Consumer Confidence (MWICC) – Africa region [Unit: Index] Africa, H2 2009 MWICC Index Score Optimistic Countries Sub Index 100 South Africa Kenya 90 Nigeria 89.4 Morocco 80 70 H2 2009 H1 2009 66.4 KEN 66.1 60 Quality of NA 59.8 Life 63.7 NA NA NA NA NA 50 H1 H2 H1 H2 H1 H2 SA 47.9 NIG MOR Stock NA 2007 2007 2008 2008 2009 2009 40 Market 63.2 Note: Africa region was separated from Middle East only in H2 2009 30 H2 Regular NA 2009 Income 78.1 20 NA Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Economy 10 64.3 Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. 0 NA Employment Pessimistic The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as 62.6 neutral. Source: : MasterCard Worldwide Index of Consumer Confidence
  • 5. MasterCard Worldwide Index of Consumer Confidence (MWICC) – Employment [Unit: Index/ %] Across all Africa countries Comparison with other factors (Africa) Optimistic Worse Same Better MWICC 100 Index Score 78.1 80 62.6 64.3 63.2 63.7 AFRICA 29% 23% 48% 62.6 60 (n=1,600) 40 Em ploym ent Econom y Regular Stock Market Quality of Life Incom e 20 SA (n=400) 33% 28% 39% 53.7 0 Pessimistic Employment Situation Index KEN (n=400) 47% 18% 35% 42.7 Comparison across waves (Africa) Optimistic 100 80 62.6 NIG (n=400) 9% 13% 79% 90.0 60 NA NA NA NA NA 40 H1 2007 H2 2007 H1 2008 H2 2008 H1 2009 H2 2009 20 MOR (n=400) 26% 34% 40% 60.8 0 Pessimistic Do you expect the employment situation to be better, remain the same or worse over the next 6 months? Base: All respondents Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence
  • 6. MasterCard Worldwide Index of Consumer Confidence (MWICC) – Economic Performance [Unit: Index/ %] Across all Africa countries Comparison with other factors (Africa) Optimistic Worse Same Better MWICC 100 Index Score 78.1 80 62.6 64.3 63.2 63.7 AFRICA 27% 24% 49% 64.3 60 (n=1,600) 40 Em ploym ent Econom y Regular Stock Market Quality of Life Incom e 20 SA (n=400) 29% 31% 41% 59.0 0 Pessimistic Economic Performance Index KEN (n=400) 49% 13% 38% 43.5 Comparison across waves (Africa) Optimistic 100 80 64.3 NIG (n=400) 9% 13% 78% 90.2 60 NA NA NA NA NA 40 H1 2007 H2 2007 H1 2008 H2 2008 H1 2009 H2 2009 20 MOR (n=400) 23% 37% 39% 63.1 0 Pessimistic Do you expect the economic performance to be better, remain the same or worse over the next 6 months? Base: All respondents Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence
  • 7. MasterCard Worldwide Index of Consumer Confidence (MWICC) – Regular Income [Unit: Index/ %] Across all Africa countries Comparison with other factors (Africa) Optimistic Worse Same Better MWICC 100 Index Score 78.1 80 62.6 64.3 63.2 63.7 AFRICA 15% 34% 52% 78.1 60 (n=1,600) 40 Em ploym ent Econom y Regular Stock Market Quality of Life Incom e 20 SA (n=400) 19% 42% 39% 66.8 0 Pessimistic Regular Income Comparison across KEN (n=400) 26% 32% 42% 61.7 waves (Africa) Optimistic 100 78.1 80 NIG (n=400) 3%12% 86% 96.6 60 NA NA NA NA NA 40 H1 2007 H2 2007 H1 2008 H2 2008 H1 2009 H2 2009 20 MOR (n=400) 10% 51% 40% 80.7 0 Pessimistic Do you expect your regular income to increase, remain the same or decrease over the next 6 months? Base: All respondents Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence
  • 8. MasterCard Worldwide Index of Consumer Confidence (MWICC) – Local Stock Market [Unit: Index/ %] Across all Africa countries Comparison with other factors (Africa) Optimistic Worse Same Better MWICC 100 Index Score 78.1 80 62.6 64.3 63.2 63.7 AFRICA 60 23% 36% 39% (n=1,600) 40 Em ploym ent Econom y Regular Stock Market Quality of Life 63.2 Incom e 20 SA (n=400) 20% 47% 34% 0 Pessimistic 62.6 Local Stock Market Comparison across KEN (n=400) 38% 22% 40% waves (Africa) Optimistic 100 51.4 80 63.2 NIG (n=400) 16% 33% 52% 60 NA NA NA NA NA 40 H1 2007 H2 2007 H1 2008 H2 2008 H1 2009 H2 2009 76.6 20 MOR (n=400) 17% 41% 30% 0 Pessimistic 64.0 Do you think the local stock market index will go up, remain the same or go down over the next 6 months? Base: All respondents Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence
  • 9. MasterCard Worldwide Index of Consumer Confidence (MWICC) – General Quality of Life [Unit: Index/ %] Across all Africa countries Comparison with other factors (Africa) Optimistic Worse Same Better MWICC 100 Index Score 78.1 80 62.6 64.3 63.2 63.7 AFRICA 26% 28% 46% 63.7 60 (n=1,600) 40 Em ploym ent Econom y Regular Stock Market Quality of Life Incom e 20 SA (n=400) 29% 33% 38% 56.9 0 Pessimistic General Quality of Life Comparison KEN (n=400) 47% 22% 32% 40.1 across waves (Africa) Optimistic 100 80 63.7 NIG (n=400) 5% 19% 76% 93.8 60 NA NA NA NA NA 40 H1 2007 H2 2007 H1 2008 H2 2008 H1 2009 H2 2009 20 MOR (n=400) 24% 37% 39% 61.8 0 Pessimistic Do you expect the general quality of life be better, remain the same or worse over the next 6 months? Base: All respondents Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence
  • 10. COUNTRIES
  • 11. MasterCard Worldwide Index of Consumer Confidence (MWICC) – South Africa [Unit: Index] Optimistic South Africa, H2 2009 100 MWICC Index Score MWICC Index – Africa 90 City Sub Indexes Gender/ Age Sub Indexes Johannesburg Male Africa 80 83.7 Region Durban Female 80.7 78.7 MWICC: Capetown < 30 years old 70 74.3 66.4 30 - 44 years old 70.6 > 45 years old 67.3 60 61.1 59.5 59.3 59.8 50.4 57.1 60.1 59.5 H2 2009 H1 2009 50 H1 H2 H1 H2 H1 H2 2008 2009 2009 Quality of 67.9 2007 2007 2008 H2 Life 56.9 40 Note: Africa region was separated from 2009 Middle East only in H2 2009 Stock 53.7 30 Market 62.6 20 Regular 83.3 Income 66.8 Note: Periods are based on when the survey was conducted. Therefore, if the survey was 10 conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. 64.5 Economy 59.0 0 The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic Pessimistic and 50 as neutral. 67.1 Employment Source: : MasterCard Worldwide Index of Consumer Confidence 53.7 11
  • 12. MasterCard Worldwide Index of Consumer Confidence (MWICC) - Nigeria [Unit: Index] Africa Optimistic Region Nigeria, H2 2009 100 MWICC: MWICC Index Score 66.4 MWICC Index – Africa 90 Gender/ Age Sub Indexes 91.8 90.9 90.2 89.4 87.5 Male 86.9 80 Female < 30 years old 70 30 - 44 years old > 45 years old 60 NA NA NA NA NA H2 2009 H1 2009 50 H1 H2 H1 H2 H1 H2 Quality of NA 2007 2007 2008 2008 2009 2009 H2 Life 93.8 40 Note: Africa region was separated from 2009 Middle East only in H2 2009 Stock NA 30 Market 76.6 20 Regular NA Income 96.6 Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the 10 above would be highlighted as H2 2009. NA Economy 90.2 0 The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Pessimistic NA Employment Source: : MasterCard Worldwide Index of Consumer Confidence 90.0 12
  • 13. MasterCard Worldwide Index of Consumer Confidence (MWICC) - Morocco [Unit: Index] Optimistic Morocco, H2 2009 100 MWICC Index Score MWICC Index – Africa 90 City Sub Indexes Gender/ Age Sub Indexes Africa Casablanca Male 80 Region Rabat Female MWICC: < 30 years old 66.4 70 30 - 44 years old 71.0 69.4 > 45 years old 66.1 66.2 66.0 65.8 60 61.5 63.1 NA NA NA NA NA H2 2009 H1 2009 50 H1 H2 H1 H2 H1 H2 2007 2007 2008 2008 2009 2009 Quality of NA H2 40 Life 61.8 Note: Africa region was separated from 2009 Middle East only in H2 2009 Stock NA 30 Market 64.0 20 Regular NA Income 80.7 Note: Periods are based on when the survey was conducted. Therefore, if the survey was 10 conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. NA Economy 63.1 0 The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic Pessimistic and 50 as neutral. NA Employment Source: : MasterCard Worldwide Index of Consumer Confidence 60.8 13
  • 14. MasterCard Worldwide Index of Consumer Confidence (MWICC) - Kenya [Unit: Index] Optimistic 100 Kenya, H2 2009 MWICC Index Score MWICC Index – Africa 90 Gender/ Age Sub Indexes Africa Male 80 Region Female MWICC: < 30 years old 70 66.4 30 - 44 years old H2 > 45 years old 60 H2 2009 NA NA NA NA NA 2009 50.2 52.9 H2 2009 H1 2009 50 H2 H1 H2 H1 H1 2008 2009 47.9 45.7 45.4 43.6 Quality of NA 2007 2007 2008 40 Life 40.1 Note: Africa region was separated from Middle East only in H2 2009 Stock NA 30 Market 51.4 20 Regular NA Income 61.7 Note: Periods are based on when the survey was conducted. Therefore, if the survey was 10 conducted in Oct/Nov ‘09, projecting consumer confidence for the six months ahead, the above would be highlighted as H2 2009. NA Economy 43.5 0 The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Pessimistic NA Employment Source: : MasterCard Worldwide Index of Consumer Confidence 42.7 14