1H 2010 Outlook For Asia/Pacific_MasterCard Worldwide Index Of Consumer Confidence
by MasterCard Worldwide on Dec 15, 2009
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The MasterCard Worldwide Index of Consumer Confidence is the region’s most comprehensive and longest running consumer confidence survey, and is now in its 17th year. Released twice a year, the Index ...
The MasterCard Worldwide Index of Consumer Confidence is the region’s most comprehensive and longest running consumer confidence survey, and is now in its 17th year. Released twice a year, the Index is based on a survey which measures consumer confidence on prevailing expectations in the market for the next six months based on five economic indicators: Economy, Employment, Stock Market, Regular Income and Quality of Life. The Index score is calculated with zero as the most pessimistic, 100 as most optimistic and 50 as neutral.
The latest survey was conducted from 1 October to 9 November 2009 and involved 10,623 consumers from 24 markets . Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary.
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