H2 2010 Outlook for Africa MasterCard Worldwide Index of Consumer Confidence

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Now in its 18th year, the MasterCard Worldwide Index of Consumer Confidence is the region’s most comprehensive and longest running consumer confidence survey. Released twice a year, the Index is based …

Now in its 18th year, the MasterCard Worldwide Index of Consumer Confidence is the region’s most comprehensive and longest running consumer confidence survey. Released twice a year, the Index is based on a survey which measures consumer confidence on prevailing expectations in the market for the next six months based on five economic indicators: Economy, Employment, Stock Market, Regular Income and Quality of Life. The Index score is calculated with zero as the most pessimistic, 100 as most optimistic and 50 as neutral.

The latest survey was conducted from 15 March to 12 April 2010 and involved 10,503 consumers from 24 markets . Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary.

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  • 1. MasterCard Worldwide Consumer Confidence Index 6-Month Outlook for the African Region MasterCard Worldwide May 2010
  • 2. MasterCard Worldwide Index of Consumer Confidence Kenya Optimism 100 Kenya, H1 2010 90 MWICC Index MWiCC Gender/Age Sub-Indexes 80 Male 73.5 74.0 73.0 73.3 73.5 Female 70 <30 years old 30+ years old 60 50 47.9 H2 2009 H1 2010 40 QUALITY 40.1 OF LIFE 67.0 30 STOCK 51.4 MARKET 73.9 20 REGULAR 61.7 INCOME 88.5 10 43.5 ECONOMY 72.6 0 H2 H1 H2 H1 H2 Pessimism EMPLOYMENT 42.7 2007 2008 2008 2009 2009 H1 2010 65.6 *Survey series started in H2 2009 Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in March/ April ‘10, projecting consumer confidence for the six months ahead, the above would be highlighted as H1 2010. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence 2
  • 3. MasterCard Worldwide Index of Consumer Confidence Morocco Optimism 100 Morocco, H1 2010 90 MWICC Index 84.9 80.5 MWiCC Gender/Age Sub-Indexes 80 78.2 77.1 Male 73.0 Female 70 66.1 <30 years old 30+ years old 60 50 H2 2009 H1 2010 40 QUALITY 61.8 OF LIFE 72.9 30 STOCK 64.0 MARKET 71.9 20 REGULAR 80.7 INCOME 90.9 10 63.1 ECONOMY 78.3 0 H2 H1 H2 H1 H2 Pessimism EMPLOYMENT 60.8 2007 2008 2008 2009 2009 H1 2010 77.2 *Survey series started in H2 2009 Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in March/ April ‘10, projecting consumer confidence for the six months ahead, the above would be highlighted as H1 2010. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence 3
  • 4. MasterCard Worldwide Index of Consumer Confidence Nigeria Optimism 100 Nigeria, H1 2010 89.4 88.1 90 MWICC Index 83.2 82.7 83.6 81.6 MWiCC Gender/Age Sub-Indexes 80 Male Female 70 <30 years old 30+ years old 60 50 H2 2009 H1 2010 40 QUALITY 93.8 OF LIFE 85.0 30 STOCK 76.6 MARKET 74.4 20 REGULAR 96.6 INCOME 95.6 10 90.2 ECONOMY 79.4 0 H2 H1 H2 H1 H2 Pessimism EMPLOYMENT 90.0 2007 2008 2008 2009 2009 H1 2010 81.7 *Survey series started in H2 2009 Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in March/ April ‘10, projecting consumer confidence for the six months ahead, the above would be highlighted as H1 2010. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence 4
  • 5. MasterCard Worldwide Index of Consumer Confidence South Africa Optimism 100 South Africa, H1 2010 90 MWICC Index 83.7 MWiCC Gender/Age Sub-Indexes 78.7 80 Male 74.3 71.3 Female 70 67.3 <30 years old 59.8 58.6 59.2 58.0 30+ years old 60 52.9 50 H2 2009 H1 2010 40 QUALITY 56.9 OF LIFE 55.8 30 STOCK 62.6 MARKET 55.2 20 REGULAR 66.8 INCOME 68.3 10 59.0 ECONOMY 60.4 0 H2 H1 H2 H1 H2 Pessimism EMPLOYMENT 53.7 2007 2008 2008 2009 2009 H1 2010 53.2 Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in March/ April ‘10, projecting consumer confidence for the six months ahead, the above would be highlighted as H1 2010. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence 5
  • 6. MasterCard Worldwide Index of Consumer Confidence Africa Optimism 100 Africa, H1 2010 90 MWICC Index MWiCC Gender/Age Sub-Indexes 80 78.1 Male 73.7 72.8 74.5 71.8 Female 70 66.4 <30 years old 30+ years old 60 50 H2 2009 H1 2010 40 QUALITY 63.7 OF LIFE 70.9 30 STOCK 63.2 MARKET 68.9 20 REGULAR 78.1 INCOME 86.6 10 64.3 ECONOMY 72.5 0 H2 H1 H2 H1 H2 Pessimism EMPLOYMENT 62.6 2007 2008 2008 2009 2009 H1 2010 69.4 * All African country survey series started in H2 2009 except for South Africa Note: Periods are based on when the survey was conducted. Therefore, if the survey was conducted in March/ April ‘10, projecting consumer confidence for the six months ahead, the above would be highlighted as H1 2010. The Index score is calculated with zero as the most pessimistic, 100 as the most optimistic and 50 as neutral. Source: : MasterCard Worldwide Index of Consumer Confidence 6