MasterCard Worldwide's Global Destination Cities Index
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MasterCard Worldwide's Global Destination Cities Index

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MasterCard Index of Global Destination Cities Index looks at visitor arrivals and expenditures in cities across five regions to create a new map of the global economy. Some of the key themes of the ...

MasterCard Index of Global Destination Cities Index looks at visitor arrivals and expenditures in cities across five regions to create a new map of the global economy. Some of the key themes of the Index include the impact of emerging markets and the role cities play in globalization.

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MasterCard Worldwide's Global Destination Cities Index Presentation Transcript

  • 1. MasterCard Index of Global Destination CitiesJune 2011
    ©2011 MasterCard International Incorporated
  • 2. A new approach to understanding the global economy in terms of connectivity by looking at international travel and cross-border expenditures.
    132 cities selected from every region of the world: 45 cities from Asia/ Pacific; 33 cities from Europe; 21 cities from Middle East & Africa; 19 cities from Latina America; and 14 cities from North America.
    Top 20 cities ranked globally on visitor arrivals and cross border expenditures in the destination city.
    2
    What is the MasterCard Index of Global Destination Cities?
    Source: : MasterCard Index of Global Destination Cities
  • 3. Global Top 20 Destination Cities by International Visitors (2011)
    Amsterdam
    London
    Frankfurt
    Paris
    Vienna
    Milan
    Rome
    New York
    Madrid
    Seoul
    Barcelona
    Istanbul
    Tokyo
    Shanghai
    Taipei
    Dubai
    Hong Kong
    Bangkok
    Kuala Lumpur
    Singapore
    Source: : MasterCard Index of Global Destination Cities
  • 4. Global Top 20 Destination Cities by International Visitors (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 5. Global Top 20 Destination Cities by International Visitor Expenditure (2011)
    Amsterdam
    London
    Frankfurt
    Paris
    Rome
    New York
    Madrid
    Seoul
    Barcelona
    Istanbul
    Los Angeles
    Tokyo
    Miami
    Taipei
    Dubai
    Hong Kong
    Bangkok
    Singapore
    Sydney
    Melbourne
    Source: : MasterCard Index of Global Destination Cities
  • 6. Global Top 20 Destination Cities by International Visitor Expenditure (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 7. Asia/Pacific: Top 10 Destination Cities by International Visitors (2011)
    Beijing
    Seoul
    Tokyo
    Shanghai
    Taipei
    Hong Kong
    Bangkok
    Manila
    Kuala Lumpur
    Singapore
    Source: : MasterCard Index of Global Destination Cities
  • 8. Asia/Pacific: Top 10 Destination Cities by International Visitors(2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 9. Asia/Pacific: Top 10 Destination Cities byInternational Visitor Spend(2011)
    Beijing
    Seoul
    Seoul
    Tokyo
    Tokyo
    Shanghai
    Shanghai
    Taipei
    Taipei
    Hong Kong
    Bangkok
    Hong Kong
    Manila
    Bangkok
    Kuala Lumpur
    Singapore
    Kuala Lumpur
    Singapore
    Sydney
    Melbourne
    Source: : MasterCard Index of Global Destination Cities
  • 10. Asia/Pacific: Top 10 Destination Cities byInternational Visitor Spend(2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 11. Europe: Top 10 Destination Cities by International Visitors (2011)
    Amsterdam
    London
    Frankfurt
    Vienna
    Paris
    Milan
    Istanbul
    Madrid
    Rome
    Barcelona
    Source: : MasterCard Index of Global Destination Cities
  • 12. Europe: Top 10 Destination Cities by International Visitors (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 13. Europe: Top 10 Destination Cities by International Visitor Spend (2011)
    Copenhagen
    Amsterdam
    London
    Frankfurt
    Paris
    Zurich
    Milan
    Istanbul
    Madrid
    Rome
    Barcelona
    Source: : MasterCard Index of Global Destination Cities
  • 14. Europe: Top 10 Destination Cities by International Visitor Spend (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 15. Latin America: Top 10 Destination Cities by International Visitors (2011)
    Mexico City
    Santo Domingo
    San Jose
    Caracas
    Bogota
    Quito
    Lima
    Rio De Janeiro
    Sao Paolo
    Buenos Aires
    Source: : MasterCard Index of Global Destination Cities
  • 16. Latin America: Top 10 Destination Cities byInternational Visitors (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 17. Latin America: Top 10 Destination Cities by International Visitor Spend (2011)
    Mexico City
    Santo Domingo
    San Jose
    Caracas
    Bogota
    Quito
    Lima
    Rio De Janeiro
    Sao Paolo
    Buenos Aires
    Source: : MasterCard Index of Global Destination Cities
  • 18. Latin America: Top 10 Destination Cities by International Visitor Spend (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 19. Middle East & Africa: Top 10 Destination Cities by International Visitors (2011)
    Tunis
    Casablanca
    Beirut
    Tel Aviv
    Amman
    Cairo
    Dubai
    Abu Dhabi
    Nairobi
    Johannesburg
    Source: : MasterCard Index of Global Destination Cities
  • 20. Middle East & Africa: Top 10 Destination Cities by International Visitors (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 21. Middle East & Africa: Top 10 Destination Cities by International Visitor Spend (2011)
    Beirut
    Tel Aviv
    Casablanca
    Amman
    Cairo
    Dubai
    Riyadh
    Abu Dhabi
    Nairobi
    Johannesburg
    Source: : MasterCard Index of Global Destination Cities
  • 22. Middle East & Africa: Top 10 Destination Cities by International Visitor Spend (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 23. North America: Top 10 Destination Cities byInternational Visitors (2011)
    Vancouver
    Toronto
    Chicago
    San Francisco
    New York
    Washington
    Atlanta
    Houston
    Los Angeles
    Miami
    Source: : MasterCard Index of Global Destination Cities
  • 24. North America: Top 10 Destination Cities byInternational Visitors (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 25. North America: Top 10 Destination Cities byInternational Visitor Spend (2011)
    Vancouver
    Toronto
    Chicago
    San Francisco
    New York
    Washington
    Atlanta
    Houston
    Los Angeles
    Miami
    Source: : MasterCard Index of Global Destination Cities
  • 26. North America: Top 10 Destination Cities byInternational Visitor Spend (2011)
    * Excludes passengers returning to arrival country
    Source: : MasterCard Index of Global Destination Cities
  • 27. The MasterCard Worldwide Index of Global Destination Cities ranks destination cities by visitor arrivals and by visitors’ cross-border expenditures by taking the sum of the total of visitor arrivals from rest of the world and their total cross-border expenditures for each of the destination cities.
    The Index is compiled using international flight and flight capacity information purchased from OAG Global, a provider of international aviation data.
    Schedules for nonstop international flight and flight capacity are used to establish the total maximum passenger arrival numbers for each of the destination cities.
    Airlines regularly publish their load factor, which is then used to estimate actual passenger arrivals. Airlines also publish their flight schedule in advance, aiming to improve their load factor. Data from this source are used for forecasting passenger arrivals in the coming year.
    27
    Methodology
    Source: : MasterCard Index of Global Destination Cities
  • 28. Visitors from departure country, returning residents of the destination city after visiting the departure country, and a third group: non-residents connecting through the departure country to the destination city on their way to a second destination city. This group can be a low proportion of the passengers for typically non-hub cities, but very high for destination cities that are “hubs” such as Singapore, Amsterdam, and Frankfurt.
    For every city pair, data from the UN World Tourism Organization that document on an annual basis total numbers of outbound air passengers who travel between the two respective countries are used to create a “ratio” of outbound versus inbound air passengers between the two countries.
    On a country level, the UN Database of “Trade in Service” in the “Travel Component” provides estimates of how much each year residents spend abroad (air fare paid in home country not included).
    28
    Methodology (contd.)
    Source: : MasterCard Index of Global Destination Cities