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eXelate Mastercard Presentation - IAB MIXX Conference & Expo 2011
 

eXelate Mastercard Presentation - IAB MIXX Conference & Expo 2011

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  • Data is fragmentedData owners need a platform to aggregate and holistically look at their dataData owners need tools to better capture and manage the value/worth of their dataData owners need scale and the ability to segment their audiencesIn a recent survey we conducted in partnership with ComScore, according to publishers, what tools do they rely on most to manage their data?Ad Server (31%)DMP (24%)Spreadsheets (14%)Google Analytics (14%)Internal Systems (10%)Netezza (3%)SAAS (3%)
  • Need to ensure that data is branded and accurate. Is our data constantly refreshed? What is the value of our audience? Will these segments convert for data buyers?
  • Data needs to be managed in a privacy-compliant manner (1 slide)Are we adhering to privacy standards and regulations?Do we have an innovative, compliant platform?Are we collecting data in a way that respects our consumers?

eXelate Mastercard Presentation - IAB MIXX Conference & Expo 2011 eXelate Mastercard Presentation - IAB MIXX Conference & Expo 2011 Presentation Transcript