MasterBase® ST Email Marketing

Leaders in On Demand services for your business MasterBase® was formed more than 10 years, leading in the development of web based technology services. Our services provide On Demand Infrastructure, whether it is physical or logical, under the new Cloud Computing model; Scalable, Instantaneous, Reliable, Secure and Efficient in the use of resources. Leaders in the development and delivery of permission based email marketing services Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

Our web based services works under the new model of Cloud Computing, which means benefits, such as; They are able to grow in a ﬂexible way in relation Scalable to the needs of the customer`s demands. More efﬁciency due to the specialization degree Secure and sole occupation and an infrastructure which counts with the highest standards of security. Instantaneous The computer resources are available in an instantaneous way whenever you need it. Reliable It exists the necessary redundancy to avoid the service is affected. Efficient You don´t need to invest in additional resources to grow or increase your computer demands. Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

Our servers deliver today more than 80 million permission based emails monthly, in 10 countries. Argentina Chile Ecuador Panama Peru Brazil Colombia United States Mexico Venezuela Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

E-mail Marketing is the most important marketing tool on the Internet today 1. Boots sales: Email Marketing helps increase sales by improving your communication with your customers as well as by deeply learning about them. 2. Retain Customer Email marketing is an invaluable tool for gathering relevant information of your customers and building a dynamic channel of dialogue based on permission and a long term communication. 3. Measures results: Contrary to traditional communication methods, Email Marketing enables users to monitor the effects produced by customers in a campaign. 4. Data Analysis: It offers better tools for minute by minute analysis and reports of the evolution and results of a campaign, offering space to react, improve, make changes and answer to actions taken by the target group. 5. Cost Effective: Email Marketing generates a marginal cost of contact, allowing it to reach more people or to work by a segmented process at a lower cost and higher speed, measuring campaigns to achieve a better feedback on the investment. Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

Response. Relevance. Return. Open dialogue with your customers, INCREASES PROFITS ✦ Generate personal and relevant communications ✦ Maximize effectiveness in your email deliverability. ✦ Carry out surveys, organize events and design impacting emails. ✦ Measure and control the success of your campaign in real time. Our service relies on permission-based marketing and we are against all forms of Spam. Permission is an asset given by persons to a company in exchange of valuable information. The main objective is to request permission before sending communications to your clients. The policy at MasterBase® regarding Spam is very clear. If someone sends any type of Spam, through our services of email delivery, the case will be dutifully investigated and sanctioned. Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

Some Benefits of MasterBase® ST Easy to use: Web based design, it has been conceived and developed to be easily used without having to be a computer expert. You can begin sending your mails to our system in a matter of hours. Data Driven: Delivers ﬂexible data imports, manages subscriptions and automatic charges including voluntary subscription for different activities. Segmentation and target group: Optimizes the relevancy of your messages, reaching a wide range of target groups, segmented by types of preferences, demographic variables, transactions and other criteria. Personalization: For a one-to-one relationship, you can personalize HTML or text, communications, newsletters, responses from the “subscribe” link of your web site and program communications. Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

Some Benefits of MasterBase® ST Easy data upload: Enriched data is the key to successful proﬁling, segmenting and targeting. Upload new contacts and mailing lists quickly and easily, including customizable database ﬁelds, e.g. Age, Gender, Job Title, etc. Effectiveness in Deliverability Ensuring that emails are delivered to recipients' inboxes is a challenge that every email marketer must overcome as it directly affects every campaign metric. Masterbase® provides clients with the most complete deliverability toolset available, and in addition, close working relationships with all of the major ISPs to ensure that clients' messages reach their customers. Analysis and Reports: Produces real-time reports, summarized or detailed and easy to read, enabling you to react and take action according to customer response Cost-effective price policy Communicate with your customers as frequently as you wish, with one low monthly fee. We don´t charge per sent email, we charge for the number of contacts in your email list, meaning a monthly controllable cost and unlimited amount of deliveries. Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

MasterBase® ST 4 key steps for a successful e-mail marketing. 1. LIST MANAGEMENT 4. REPORTING & ANALYTICS 2. CAMPAIGN BUILDING Copyright © 2009 MasterBase®. All rights reserved 3. DELIVERY &I FOLLOW UP V 1.3 PS MBST www.masterbase.com

Types of Campaigns; Messages Delivery of massive personalized emails, such as newsletters, news, statements, among others. Customized designs, variable contents and links to other contents. Sending email at a previously set time and date to generate communication with your customers on special occasions such as birthdays and other events. Events You can organize events (seminars, breakfasts, lectures, etc.) aligned with goals in saving costs related to invitations and telephone calls. Also, you can gain access to a better control of attendance and history, resulting in proﬁtable improvement of future delivery of invitations. Surveys Surveys are a very powerful tool for keeping up to date with your customer´s information. With MasterBase® ST you can create all types of surveys, such as market studies, quality service, customer service, new services and products, evaluation of web site, ultimately obtaining results in real-time. Copyright © 2009 MasterBase®. All rights reserved V 1.3 PS MBST I www.masterbase.com

MasterBase® ST Email Marketing

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