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Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
Online Video usage and user behaviour affecting online businesses
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Online Video usage and user behaviour affecting online businesses

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The presentation shares the valuable facts of online video popularity and its effects on web based businesses. See how video usage is expanding online from making or editing a video to promoting and …

The presentation shares the valuable facts of online video popularity and its effects on web based businesses. See how video usage is expanding online from making or editing a video to promoting and optimizing it through various online channels.

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  • 1. MASSOUTREACH NEW MARKETING IN NEW MEDIA Presentation for Online Video Marketing
  • 2. FACTS 1. Online Video Use Rising Fast 2. People Who Watch Video Buy More €€€ 3. Video has to be Found (SEO), and Watched MASSOUTREACH NEW MARKETING IN NEW MEDIA
  • 3. Retail video – a quick overview July July % Chg 2009 2010 vs. YA Number of people who watch video on retail 41MM 58MM +40% YOY growth in retail sites each month video viewers (40%) significantly % of retail site visitors outpaced growth who also viewed video 28% 34% +18% in total video viewers (17%) onsite Source: comScore Video Metrix Total # of viewed 174MM 311MM +79% videos Viewing time per 11mins 20mins +82% person % reach total US 14% 20% +43% population © comScore, Inc. Proprietary and Confidential. 41 MASSOUTREACH NEW MARKETING IN NEW MEDIA
  • 4. Adding video to retail sites is extremely powerful Buying Power Index Source: comScore Video Metrix 2.0, June 2010 250 Retail site visitors who also view video are 64% more 201 likely to purchase 200 150 137 Retail site visitors who also view video spend 2 minutes 115 100 longer onsite per visit 100 50 0 Total Total Internet Retail Site Retail Site Internet w/ Video Visitors Visitors w/ Video Viewing © comScore, Inc. Proprietary and Confidential. 42 MASSOUTREACH NEW MARKETING IN NEW MEDIA
  • 5. MASSOUTREACH NEW MARKETING IN NEW MEDIA
  • 6. Ice.com experienced a 40% increase in conversion, 24% decrease in returns from video: http://bit.ly/Wqhou eBags.com showed a 50% - 138% increase in conversion rate using video: http://bit.ly/2QgVAN and http://bit.ly/UtkeT ShopNBC.com pronounced customers who watch video convert at 2X the rate of those who do not: http://bit.ly/LWZeD Circuit City measured a 12% increase in conversion rate on product pages with video: http://bit.ly/UeHvk OnlineGolf.co.uk saw an 88% average increase in conversion rate on product pages featuring video: http://bit.ly/4pMW89 ShoeLine.com measured a 44% increase on product pages with video v. those without video: http://bit.ly/VUPJ0 Pets United (e.g. dog.com, cat.com) saw a 50% increase in conversion rate attributed to video: http://bit.ly/rKMnY BBQGuys.com, 15% increase in conversion rate: http://bit.ly/3mQRik MASSOUTREACH NEW MARKETING IN NEW MEDIA Skis.com, 19% increase in conversions w/video: Data Courtesy of the Video Commerce Consortium http://bit.ly/66JEi
  • 7. We have been trained to passively consume video content through years of exposure to TV and movies. Shoppers convert at higher rates after watching product videos is because shoppers do not want to figure out why the purchase should be made - rather Shoppers expect online retailers to know why the shopper should make the purchase, and then tell them with video. MASSOUTREACH NEW MARKETING IN NEW MEDIA
  • 8. Fogg Behaviour Model MASSOUTREACH NEW MARKETING IN NEW MEDIA Data Courtesy of the Video Commerce Consortium
  • 9. Example Drop-Out Analysis MASSOUTREACH re both the conversion rate ofData Courtesy ofyou Video Commerce Consortium as the engagement metrics for your product pages where the are featuring video as well NEW MARKETING IN NEW MEDIA videos to determine what content is most appealing to your shoppers.
  • 10. MASSOUTREACH Can: >> design the video to hold & convert >> make the video >> drive traffic to the video >> measure performance of video MASSOUTREACH NEW MARKETING IN NEW MEDIA
  • 11. MASSOUTREACH NEW MARKETING IN NEW MEDIA Presentation for DANK U WEL

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