By: Massimo Loiero, Adrian Burey, Michael Longo, Ruben Castanheira
Video BBM will appear on the Iphone Statement claiming it will be released on April 26 is false Did not dismiss that fact that it may appear on the Iphone platform in the future http://www.youtube.com/watch?v=3RvHJ5PAmNw&fe ature=bf_next&list=HL1328459300&lf=mh_lolz
History Apple is known for their Macintosh computers, iTunes media and the iPod personal music player. The largest technology company in the world and is the second largest company by market capitalization Research in Motion Ltd. is known as the maker and provider of BlackBerry wireless devices and e-mail services
Rumour RIM will be extending their BBM App towards Android’s, and IOS devices such as IPhone. The iMessage is similar to BBM app includes a notification system, whereas text messages will not affect your games or any other applications that are running
Experience Blackberry is thinking about selling the bbm app to iphone but it wont be exactly the same Blackberry might sell iphone a version lower then the ones that blackberry have installed in their phones this because of competition between blackberry and iphone
Problem Apple came out with their own version of BBM called IMessenger wasn’t as successful Blackberry has been lacking in upkeep with BBM software In there advertising campaigns they miss the BBm experience
Price How much is it going to cost to have this app on your Iphone or android phone? monthly fee or yearly fee. Another option is will Iphone and android offer bundle deals like Blackberry
Expansion BBM has been already in the international scene Opening up in newer market places is RIMs top prority With Apple as a partner people can experience best of both worlds However Advertisements in other markets can be costly.
Market Major market shares were linked to RIM’s Blackberry’s. Once Apple released the IPhone, and Google with Android’s, RIM has been losing a significant amount of market share By pushing the BBM App out towards IOS, and Android devices it would help increase RIM’s market share.
Outcome BBM has still a one of the top shares in the marketplace By giving up one of its major apps to Apple can effective them negatively in the long run. However it can be very successful