Social Media & Civic Engagement

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This presentation was given as a Campus Compact webinar in May 19, 2010 by Vilay Senthep at Massachusetts Campus Compact

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Social Media & Civic Engagement

  1. 1. Civic Engagement and Online Social Networking<br />Campus Compact<br />May 19, 2010<br />Presenters:<br />Vilay Senthep, Massachusetts Campus Compact<br />
  2. 2. Facebook? <br />Twitter – How do you use it? Who do you follow?<br />Website(s)<br />Listen to or post podcasts?<br />Have a blog?<br />Favorite blog to read?<br />Use Wikis?<br />Self-Assessment<br />
  3. 3. Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology.<br />Web 2.0 is NOT a particular look, feel, or design.<br />Social media are web and mobile tools for sharing and discussing information.<br />What are Web 2.0 and Social Media?<br />
  4. 4. Web 1.0 vs. Web 2.0<br /><ul><li>Web 1.0 was about reading
  5. 5. Web 1.0 was about owning
  6. 6. Web 1.0 was static
  7. 7. Web 1.0 was about wires
  8. 8. Web 1.0 was about lists
  9. 9. Web 2.0 is about writing
  10. 10. Web 2.0 is about sharing
  11. 11. Web 2.0 is about discussion
  12. 12. Web 2.0 is wireless
  13. 13. Web 2.0 is about communities</li></li></ul><li>Social media is a conversation between people… <br /> Supporters Participants Audiences<br /> Donors Thought Leaders<br />And guess what???<br />The conversation is NOT controlled…<br />Not organized…<br />Not on message…<br />
  14. 14. Social Media Use<br />There are over 133 million bloggers creating 900,000 blog posts every 24-hours.<br />If Facebook were a country, it would be the third most populated place in the world - with more than 350million active users. <br />Wikipedia currently has more than 13 million articles in more than 260 different languages. <br />
  15. 15. Social Media Use<br />Since April 2009, Twitter has been receiving around <br />20 million unique visitors to the site each month.<br />Formed in 2004, Flickr now hosts more than 3.6 billion images. <br />Close to 20 hours of video are uploaded to YouTube every minute. <br />The average U.S. Internet user spent an estimated 68 hours<br />online (both at home and at work).<br />
  16. 16.
  17. 17.
  18. 18. <ul><li>Better access to technologyfor the average user – higher speed internet connections, faster computers, better cell phones, etc
  19. 19. Millennials are known as “digital natives,” having lived with the internet all of their lives.
  20. 20. Young peopleare beginning to expect and demand others use online media to recruit, communicate, engage, and manage knowledge.
  21. 21. Those who usetechnology will outlastthose who don’t.</li></ul>Why now?<br />
  22. 22. <ul><li>Web 2.0 and social media technologies are about connecting peopleinformation and each other so they can better create and collaborate.
  23. 23. This user-driven form of community development is becoming an essential driver of civic engagement.
  24. 24. We need to be in touch with how our constituents interact and communicate both with us and each other.
  25. 25. Web 2.0 and social media technologies will help strengthen and enhance traditional communication,recruitment and training strategies.</li></ul>Why does it matter?<br />
  26. 26. What am I missing out on?<br />Viral natureof Web 2.0 and social media technologies<br />Improved customer service<br />Increased storytelling<br />Better communicationandcollaboration<br />
  27. 27. Social Media Listening<br />Listening is knowing what is being said online about your organizationand thefield.<br />
  28. 28. CRAWL WALK RUN FLY<br />Beth Kanter, Beth’sBlog http://beth.typepad.com<br />
  29. 29. Capacity<br />Beth Kanter, Beth’sBlog http://beth.typepad.com<br />
  30. 30. Beth Kanter, Beth’sBlog http://beth.typepad.com<br />
  31. 31. Blog<br />
  32. 32. Podcast<br />Easily broadcast important information<br />Create expert interviews<br />Share conference sessions<br />Encourage learner content production<br />
  33. 33. Twitter<br />
  34. 34.
  35. 35. Video on Demand<br />
  36. 36. Video on Demand<br />
  37. 37. Picture and Slide Sharing<br />
  38. 38. Picture and Slide Sharing<br />
  39. 39. Social Networking<br />
  40. 40. Social Networking<br /><ul><li>Nonprofit identity for communication with ‘fans’
  41. 41. Team and community support
  42. 42. Aggregation of social media applications
  43. 43. Information about events </li></li></ul><li>Social Bookmarks<br />
  44. 44. Social Bookmarks<br />Collect, share resources<br />Transmit as feed to your sites and blogs<br />Supplement events and on-demand training<br />
  45. 45. Wikis<br />
  46. 46. Wikis<br />Collaborative knowledge from team<br />Collaborative management of resources<br />Create a community of practice to facilitate communication, share knowledge, and generate effective practices <br /> Organize, consolidate and archive processes and procedures for large planning events like Days of Service or conferences <br />
  47. 47. Virtual Worlds<br />
  48. 48. Virtual Worlds<br />Virtual conferences and seminars<br />Resource “island” for education<br />Team meetings and collaboration spaces<br />Simulations<br />
  49. 49. Example<br />Facebook Causes<br />Birthday Cause<br />http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/<br />
  50. 50. Example<br />LOLseals Photo Caption Contest<br />Humane Society<br />3,000 submissions<br />helped get about 2,000new email addresses<br />
  51. 51. Example<br />March of Dimes<br />Video Contest<br />
  52. 52. Applying The Concepts<br /> <br />
  53. 53. Communications Plan<br />Website<br /> How often is it updated?<br /> Can students find opportunities online?<br /> Can organizations post opportunities online?<br />Advertising<br /> Facebook ads<br /> Facebook groups<br /> Online calendars<br /> E-mail lists<br />    message boards<br />Blogs<br />Videos<br />Podcasts<br />
  54. 54. Facebook<br />
  55. 55. Twitter<br />www.twitter.com/cityyear<br />
  56. 56. www.dosomething.org/volunteer<br />
  57. 57. Classroom Example<br />Service-Learning course on Urban Revitalization:<br /><ul><li>Project for "Olneyville Housing Corporation"
  58. 58. Surveyed foreclosed/abandoned properties in Olneyville neighborhood
  59. 59. Criteria for prioritizing certain properties (condition, visibility, history, etc)</li></li></ul><li>
  60. 60.
  61. 61. Web 2.0 offers:<br /><ul><li>Engaging & inviting presentation
  62. 62. Open & shared information
  63. 63. Streamlined office processes</li></li></ul><li>
  64. 64.
  65. 65. Institutionalizing Social Media<br />
  66. 66. Resources<br />
  67. 67. Acknowledgements<br />Slides: Jason Scott, Training Officer, Corporation for National and Community Service<br />
  68. 68. Reflection<br />

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