Keynote: MassTLC Cloud Computing Summit 13Oct2011 Bruce Guptill SVP, Head of Research Saugatuck Technology +1-203-454-3900 www.saugatucktechnology.com
What You Need to Know >90% of ISVs worldwide are developing for Cloud-based presence New offerings Portfolio migrations Not Just Apps! The clock is winding down on traditional software as a holistic business solution Three to four years to the tipping point The money – investment, revenue, profit – is in The Cloud Since 2007, the most profitable and stable ISVs are Cloud-based Mistakes will be made Avoid repetition 2
>90 Percent? Really? March 2009 thru August 2011 Saugatuck research programs across US, Europe, Asia/Pac Interviews with 500+ ISVs across all areas of business software (applications and otherwise) ISVs of $50M through $50B in annual revenue ALL were found to have some level of Cloud/SaaS development/enablement underway Varying stages of maturity Fits and starts, trials and tribulations We may have missed one... 3
It’s Everywhere, and It’s Bigger Than You Think Note: While CRM leads demand today, by 2013-2015 SaaS / Cloud Growth strong across all segments Source: Saugatuck Technology Inc. 4
Avoiding Mistakes Partner/Outsource Capitalize Adapt Business Model(s) Adapt Org Model(s) Adapt Culture(s) Partner More Avoiding Big, Repeated Mistakes 9
About Saugatuck Technology SAUGATUCK OFFERINGS AND SERVICES Saugatuck Technology provides subscription research / advisory and consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years, this has included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Business Technologies, among other key trends.
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