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Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
Saugatuck MassTLC Cloud summit-13oct2011
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Saugatuck MassTLC Cloud summit-13oct2011

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  • 1. Keynote: MassTLC Cloud Computing Summit
    13Oct2011
    Bruce Guptill
    SVP, Head of Research
    Saugatuck Technology
    +1-203-454-3900
    www.saugatucktechnology.com
  • 2. What You Need to Know
    >90% of ISVs worldwide are developing for Cloud-based presence
    New offerings
    Portfolio migrations
    Not Just Apps!
    The clock is winding down on traditional software as a holistic business solution
    Three to four years to the tipping point
    The money – investment, revenue, profit – is in The Cloud
    Since 2007, the most profitable and stable ISVs are Cloud-based
    Mistakes will be made
    Avoid repetition
    2
  • 3. >90 Percent? Really?
    March 2009 thru August 2011 Saugatuck research programs across US, Europe, Asia/Pac
    Interviews with 500+ ISVs across all areas of business software (applications and otherwise)
    ISVs of $50M through $50B in annual revenue
    ALL were found to have some level of Cloud/SaaS development/enablement underway
    Varying stages of maturity
    Fits and starts, trials and tribulations
    We may have missed one...
    3
  • 4. It’s Everywhere, and It’s Bigger Than You Think
    Note: While CRM leads demand today, by 2013-2015 SaaS / Cloud
    Growth strong across all segments
    Source: Saugatuck Technology Inc.
    4
  • 5. Opportunity = A Lot More than Applications
    Native Cloud App
    Ported Cloud App
    Cloud Applications
    Developer Services
    Multitenancy
    Virtualization
    Security
    DBMS Access
    Storage
    OtherServices
    Methodology
    Tools
    Analysis
    &
    Design
    Tools
    Build Tools
    &
    SDKs
    Workflow
    &
    Integration
    Tools
    Testing
    Tools
    Deployment
    Tools
    Metering & Analytics
    Administration
    Middleware Services
    Infrastructure Services
    5
  • 6. Maybe Not Today, Maybe Not Tomorrow, But Soon...
    Source: Saugatuck Technology Inc.
    2010 global survey; n = 790
    Source: Saugatuck Technology Inc.
    6
  • 7. Follow the Money!
    7
  • 8. Profiling ISVs by Maturity: Three Stages of ISV-to-Cloud Transition & Growth
    Business Growth Stage
    • Offerings adapted
    • 9. Architectural consolidation & standardization
    • 10. Resource efficiencies
    • 11. Business model refinement & normalcy
    • 12. Organizational & ecosystem consolidation / standardization
    • 13. Partner relationship growth & consolidation
    • 14. Customer value proposition refinement
    Portfolio Extension Stage
    • Concepts proven/adapted
    • 15. Architectural refinements & improvements
    • 16. Resource growth
    • 17. Business model adaptation
    • 18. Organizational & ecosystem growth
    • 19. Partner relationship assessment
    • 20. Customer value proposition marketing
    Initial/Trial Stage
    • Proof(s) of concept(s)
    • 21. Business + Technology
    • 22. Multiple architecture approaches
    • 23. Resource discovery
    • 24. Organizational/Business model experimentation
    • 25. Partner/Ecosystem needs assessment
    • 26. Customer assessment re SaaS/Cloud requirements
    12 – 24 months
    12 – 36 months
    24 - 36 Months / Ongoing
    Source: Saugatuck Technology Inc.
    8
  • 27. Avoiding Mistakes
    Partner/Outsource
    Capitalize
    Adapt Business Model(s)
    Adapt Org Model(s)
    Adapt Culture(s)
    Partner More
    Avoiding Big, Repeated Mistakes
    9
  • 28. About Saugatuck Technology
    SAUGATUCK OFFERINGS AND SERVICES
    Saugatuck Technology provides subscription research / advisory and consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years, this has included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Business Technologies, among other key trends.
     
    US AND EUROPEAN OFFICES
    Headquarters
    Saugatuck Technology Inc.
    8 Wright Street, 1st Floor
    Westport, CT 06880 USA (P) +1.203.454.3900
    Regional Sales:
    • New England, East: Al.Vanek@SaugatuckTechnology.com
    • 29. South, Mid West: Matt.Peters@SaugatuckTechnology.com
    Silicon Valley
    Saugatuck Technology Inc.
    5201 Great America Parkway, Suite 320Santa Clara, CA 95054 USA (P) +1.408.727.9700
    Regional Sales:
    • West: Andrew.Jeffs@SaugatuckTechnology.com
    Germany
    Saugatuck Technology Inc.
    Bluecherstr. 4D 65343 Eltville am Rhein, Germany(P) +49.6123.630285
    Regional Sales:
    • Europe: Frank.Sempert@SaugatuckTechnology.com

    CONTINUOUS RESEARCH SERVICES (CRS)
    • Subscription access to Saugatuck’s ongoing premium research, providing independent / unbiased insights and guidance into key market trends, buyer behavior, "white-space" opportunities and disruptive market forces driving changes in business computing.
    • A variety of advisory services, including telephone-based inquiry, and “Analyst Days”
    USER STRATEGIC CONSULTING SERVICES
    • Leadership and Planning Workshops
    • 30. Strategy and Program Assessments
    • 31. Vendor Selection / Evaluations
    • 32. Cloud Transition / Migration and Management Best Practices
    VENDOR STRATEGIC CONSULTING SERVICES
    • Market Assessment
    • 33. Strategy Validation
    • 34. Opportunity Analysis
    • 35. Positioning / Messaging / Go-to-Market Strategies
    • 36. Competitive Analysis
    THOUGHT-LEADERSHIP PROGRAMS
    • Custom research programs targeting key technology and business/IT investment decisions of CIOs, CFOs and senior business executives
    • 37. Delivered as research reports, position papers or executive presentations.
    VALUE-ADDED SERVICES
    • Competitive and market intelligence
    • 38. Investment advisory services (M&A support, due diligence)
    • 39. Primary and Secondary market research.


    For more information about these or any other Saugatuck Technology service, please reach us through the contact information noted above.
    • To learn more about Saugatuck consulting and research offerings, go to www.saugatucktechnology.com or email Chris MacGregor for more information.
    • 40. While there register on our site and begin receiving our complimentary Research Alerts.
    10

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