MassTLC Laurie Orlov keynote


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Aging in Place analyst Laurie Orlov, keynote presentation from MassTLC event "Emerging Technologies for the Silver Tsunami: Aging in Place through the use of Integrated Technology"

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  • © 2009,Aging in Place Technology Watch.
  • © 2009,Aging in Place Technology Watch.
  • © 2009,Aging in Place Technology Watch.
  • MassTLC Laurie Orlov keynote

    1. 1. Technology for Aging in Place Laurie M. Orlov Aging in Place Technology Watch MassTLC September 23, 2010
    2. 2. Context: aging and caregiving <ul><li>39 million Americans are age 65+ (senior) </li></ul><ul><li>The fastest growing age segment is the 85+ population </li></ul><ul><li>10 million seniors live alone </li></ul><ul><li>25% of families care for someone outside the home* </li></ul><ul><li>7 million Americans are long-distance caregivers </li></ul><ul><li>79% of care recipients are over age 50 </li></ul><ul><li>Average age of care recipients is 75 </li></ul><ul><li>Informal caregiving costs estimated at $60 billion </li></ul>* Care: occasional up to frequent help with ADLs or IADLs
    3. 3. Context: Internet, social networking, cell phones <ul><li>57% of 65+ population has a cell phone (average 3 calls per day, 34% sleep with their cell phone) </li></ul><ul><li>31% of the 65+ population has a ‘broadband’ connection, up 1% from 2009 (Pew Research) </li></ul><ul><li>Only 20% of 65+ who connect to the Internet do so ‘wirelessly’ </li></ul><ul><li>Only 15% of iPad buyers are over the age of 56… </li></ul><ul><li>… But baby boomers are the fastest growing age segment of Facebook’s 500 million members </li></ul>
    4. 4. What seniors want What they need Communication and Engagement Safety and Security Health and Wellness Learning and Contribution Connect to others Stay safe and protected Maintain my health Have meaning and purpose Copyright Aging in Place Technology Watch 2010
    5. 5. Four aging in place technology categories Communication and Engagement Safety and Security Health and Wellness Learning and Contribution Email, Chat Video Cell phone PC, Mac Security PERS Fall detection Home monitor Telehealth Medication mgmt Disease mgmt Fitness Legacy, Education and learning Volunteer, work Copyright Aging in Place Technology Watch 2010
    6. 6. Awareness and potential use of home technology devices among 65+ Derived from Healthy@Home study, AARP Foundation 2008 Copyright Aging in Place Technology Watch 2010
    7. 7. Providers Seniors Family & Caregivers Aging in Place depends on connected relationships… … Not well connected today Copyright Aging in Place Technology Watch 2010
    8. 8. A day in the life: Tech-enabled relationships – meet Margaret Copyright Aging in Place Technology Watch 2010 <ul><li>Passes doorway motion sensor </li></ul><ul><li>Puts on wearable fall detector </li></ul><ul><li>Receives reminder to take meds </li></ul><ul><li>Gets a video call from grandkids </li></ul><ul><li>Requests a transportation pickup </li></ul><ul><li>Participates in online hobby forum </li></ul><ul><li>Attends online learning course </li></ul>Senior living at home Long-distance Family <ul><li>Makes the video call </li></ul><ul><li>Shares trip photos </li></ul><ul><li>Sets up family tree </li></ul>Family/Caregivers <ul><li>Updates personal health record </li></ul><ul><li>Preloads medication canister </li></ul><ul><li>Sets med reminder schedule </li></ul><ul><li>Configures notification phone list </li></ul><ul><li>Receives home-related alerts </li></ul><ul><li>Enters daily activity onto portal </li></ul>Healthcare Providers <ul><li>Updates personal </li></ul><ul><li>health record </li></ul><ul><li>Writes ePrescription </li></ul><ul><li>Checks downloaded data from wearable blood pressure cuff </li></ul><ul><li>Answers e-mail question </li></ul><ul><li>Provides a video consultation </li></ul>
    9. 9. A wave of technology to help Margaret
    10. 10. Fewer boxes, less data, more information <ul><li>Will referral channels dominate? Identifying and marketing to common needs </li></ul><ul><ul><li>Health and home care provider </li></ul></ul><ul><ul><li>Social services </li></ul></ul><ul><ul><li>Geriatric care managers </li></ul></ul><ul><li>Who goes into the home? B uilt-in computers, TVs, wireless, with sensors and cameras in and around the home, easily switched on and off </li></ul><ul><li>Who connects the home and the individual? </li></ul><ul><ul><li>ISP Network provider </li></ul></ul><ul><ul><li>Cable company </li></ul></ul><ul><ul><li>Security dealer </li></ul></ul><ul><ul><li>Cell or smart phone provider </li></ul></ul>
    11. 11. Firms will emphasize: <ul><li>Subscription -based services – opt-in </li></ul><ul><li>Systems to link home to outside – for health-related monitoring or for sharing information </li></ul><ul><li>Wearable inside and outside </li></ul><ul><li>Passive without intrusion </li></ul>BigScreenLive Software BigScreenLive To Go Computers for Seniors Large Monitors Touchscreen Monitors Easy Keyboards Trackballs and Mice Special Offers   BigScreenLive Products & Accessories BigScreenLive is software you install on a Windows computer with a 17 inch or larger monitor. Learn more about the BigScreenLive product on our BigScreenLive Software page or select one of the images at the left, get started with a free no-obligation Trial Membership , or look at our Gift Ideas for Seniors . We don’t make a special computer for Seniors. However, the links on the left side of this page can help you to get a computer , touchscreen or large monitor , keyboard , or trackball/ mouse that works well for seniors. Copyright Aging in Place Technology Watch 2010                                                         privacy policy   copyright © 2009  BigScreenLive. all rights reserved.   home view cart my account order status               Home How it works Get started Support User stories Products Sign in                                                                                                                                                 Terms & Conditions Site Map BigScreenLive Blog about us contact us    
    12. 12. Applications will meet social and information needs <ul><li>Discovery and finding people with common interests </li></ul><ul><li>Opt-in information and connecting to services (health, safety, work) </li></ul><ul><li>Blurred life stages – available as needed independent of age </li></ul><ul><li>Mobile – applications will follow the person from home or away </li></ul>Copyright Aging in Place Technology Watch 2010
    13. 13. Aging in place market silos overlap …more in 2010 than in 2009 Healthcare Role- and need- Based hubs Home Automation Services Home Design Assistive Technology Copyright Aging in Place Technology Watch 2010
    14. 14. Aging in place market silos will overlap <ul><li>NAHB CAPS certification will require home wireless and sensor networking knowledge </li></ul><ul><li>Home automation bundles as a service will become a feature offered through need-based hubs </li></ul><ul><li>Security vendors will provide interfaces for healthcare devices </li></ul><ul><li>Remote healthcare will take the initiative to partner with security and home monitoring </li></ul>Copyright Aging in Place Technology Watch 2010
    15. 15. Advice to marketers: Make offering easy to buy, consume, use, get help <ul><li>Create a boomer-and-senior aware website </li></ul><ul><li>Test usefulness with the target audience </li></ul><ul><li>Narrow scope, broaden message </li></ul><ul><li>Imagine the functionality upgrade </li></ul><ul><li>Give away device and sell service </li></ul><ul><li>Use YouTube video to show offering in use </li></ul><ul><li>Add related subject matter content </li></ul><ul><li>Add community to the product website </li></ul><ul><li>Offer or refer customer to quality support </li></ul><ul><li>Cultivate members of other markets -- early </li></ul>
    16. 16. How large is the market? 2008 2020 2015 2010 Growth Rate $ Time Copyright Aging in Place Technology Watch 2009 $2 billion $20 billion… <ul><li>Games/Fitness </li></ul><ul><li>Computers/TVs </li></ul><ul><li>Web cameras </li></ul><ul><li>Smart phones </li></ul><ul><li>Chronic disease mgmt </li></ul><ul><li>Caregiving </li></ul><ul><li>Home automation </li></ul><ul><li>Mobility aids </li></ul><ul><li>Fall detection </li></ul><ul><li>Fall prevention </li></ul><ul><li>Car safety technology </li></ul><ul><li>??? </li></ul>
    17. 17. Thank you! Laurie M. Orlov Aging in Place Technology Watch [email_address] 772-345-3725