Product design : Talk to the senior and the adult child. Don’t make assumptions. Keep it simple and unobtrusive. When possible, design it to customize for each user. Seniors can be active and engaged or need round-the-clock care—and can transition from one category to the next very quickly.
Branding : Develop a strategy that gains consumer trust - especially if the company has no track record in elder care or health care. Pick strategic partners that add credibility.
Marketing : Make sure there is someone on the team that truly understands the customer – the senior, adult child, home care company or health plan. Create a different message for each customer group.
Sales : Identify a “champion” in the company that shares the vision and will help drive in the value proposition to staff. Provide staff (and customer) training.
Outcomes : Find out from the customer what data they need to sell the product internally and externally. Help the industry by providing benchmarks to prove technology is a cost-effective solution.