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Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
Intersection ofeverything peter coffee presentation
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Intersection ofeverything peter coffee presentation

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MassTLC IoT Seminar Peter Coffee Presentation 1.9.2014

MassTLC IoT Seminar Peter Coffee Presentation 1.9.2014

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  • 1. Connecting People is More Than Connecting Devices The Intersection of Everything Peter Coffee VP for Strategic Research, salesforce.com inc. @petercoffee Creative Commons Attribution-NoDerivatives 4.0 International
  • 2. Safe Harbor Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcom e of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new re leases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.c om, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the I nvestor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. “Why should we limit computers to the lies people tell them through keyboards?” - Bill Gosper, MIT About half a century ago Photo by Thane Plambeck
  • 4. We Can Have Better ‘I’ in ‘IT’ Actuators Sensors Connect, Measure, Think – and Act People public String CloudThoughts{ get; set;} Mike Leach, www.embracingthecloud.com • Reduce costly data entry errors • Fuse multiple data streams • Feed algorithms of discovery • Recognize pre-failure signatures • Enrich and differentiate products with services
  • 5. Do We Need More Fingers and Toes? Are we ready to scale up from billions of smartphones…to tens of billions of devices? Yeah, we can do this: “The EPC, a 96 bit number, is expected to provide an address space of roughly 30 trillion trillion unique identifiers.”* - Smart Border Alliance – RFID Feasibility Study Final Report * Reality check: that’s 58,800 IDs/mm2 of this planet, including oceans “RFID tags can do more than say, ‘Here I am’; they can also provide, for example, vital data on storage and transportation conditions for goods when combined with sensors and with infrastructures like GPS.” - www.eweek.com
  • 6. Can We Count That High, That Quickly? • There are people who already do • Industrial and factory automation providers are already accustomed to massive scale • Existing ‘device cloud’ abstractions already provide the tools to filter out what’s routine • Interfaces to Service Cloud already know how to turn an anomaly into a case
  • 7. Well, if it’s that easy: What’s the Big Deal?
  • 8. We Need to Re-Think Why We Network • Today’s networks mostly ask: • Where are you going? • What have you got? • When we’re talking to moving things, we might really want to know: • Where were you when you sent this? • Exactly when? • How long will this be useful? “In theory, under IPv4, time to live is measured in seconds, although every host that passes the datagram must reduce the TTL by at least one unit. In practice, the TTL field is reduced by one on every hop. To reflect this practice, the field is renamed hop limit in IPv6.” en.wikipedia.org/wiki/Time_to_live
  • 9. We Need to Re-Think How We Network • Today’s networks mostly assume: • Where you are doesn’t matter • You’re close enough to engage • When we’re talking to a larger world—or worlds—then we might really want to be sure: • We can communicate across large distances • We can communicate on intermittent links Delay & Disruption Tolerant Networking (DTN) allows the CubeSat to act as a data “mule” storing uploaded “bundles” of data until the CubeSat’s orbit takes it over a groundstation connected to the Internet. The cost of such an infrastructure would be about $33M for development, deployment and maintenance over the ten-year lifecycle of such a network. InterPlanetary Networking Special Interest Group (IPNSIG.org)
  • 10. We Need to Enable Negotiation… …Not Just Transaction • Language is not just a tool for expressing agreement • Naïve APIs assume that everyone is honest and cooperative • Language can be a tool for deception; APIs must support negotiation and verification
  • 11. We Need to Connect People… …Not Just Devices (Will everything need an app to control it?) “I’m not used to GPS at all," Ms. Latshaw says. A former BMW owner, she confesses she “worked on daylight-saving time all year last year” because she couldn’t figure out how to reset the German car's clock. Customers like Ms. Latshaw are why Sewell [Lexus] has Alex Oger, the dealership's first “technology specialist.”
  • 12. We Need to Be Bold About Redefining… …‘the Product’ In a connected world, the very essence of what you’re selling may radically change The relationships among ownership, access, control, and cost of many objects are up for disruptive adjustment
  • 13. We Need to Connect Across ‘Products’ Suppose the nav systems of passing cars show a bunch of people heading to the same sports venue? Why not see if you can sell them a pre-game meal with a dynamic billboard? GM has the patent
  • 14. We Need to Add Services to Products What if you could connect your camera to a service that evaluated your pictures and told you which lenses could deliver other effects? Think you might sell more glass?
  • 15. We Really, Really Need to Establish… …Trust If you think people are touchy about their money, wait ’til you know what kind of pictures you’ve been taking – and where you took them – and maybe, who’s in them. It’s essential to reduce complexity; to focus the scope of privileges; and to increase visibility of who did what, when, and how, with the privileges they had to be given
  • 16. We Need to be Able to Trust…(wait for it)… …Software If you think people are touchy about a software update that doesn’t work the first time…or worse yet, makes the machine stop working…wait until that update was automatically pushed to a connected device that they were using at the time. The App Store model has raised our expectations. We’re not done.
  • 17. If You Need to Get Their Attention • “Decision-makers in key business sectors who adopt just some of the developing technologies offered by the Industrial Internet can increase their operational efficiencies by 1%.” • “Early adoption will empower the world’s oil and gas, power, health care, aviation and rail industries to achieve estimated efficiencies exceeding $250 billion over 15 years.” - machinetalk.etherios.com, 7 Oct. 2013
  • 18. Cloud Computing? Indoor Plumbing of the 2010s • Asking how to “monetize the cloud” is like asking how Hilton can “monetize indoor plumbing.” You can’t build or run a big hotel without it…but it certainly isn’t the product. • What do people want from global, interoperable connection?  Mobile access to data; transaction; function  Social connection and interaction  Access to expertise and services…in executable form (Physically realized as: devices, networks and apps)
  • 19. We Need to Create New Value… • In 2010 • 58% of surveyed U.S. consumers said they’d pay a higher price if they had a strong expectation of superior service. • On average, they thought a 9% premium would be OK. • In 2012, 66% were willing to pay +13%... …and 75% said they had already spent more with a company in response to superior service, up from only 57% in 2010. • Connected products can elevate service, from damage control to proactive customer care
  • 20. …Using Connection to Enable Conversation… Connected Customers Connected Experiences Product Mobile Social Connected Employees Web Stadium Email Connected Partners Store Community
  • 21. …Because Everything is Connected Connected Connected Employees Connected Partners Products mobile social Connected Customers cloud Connected Devices
  • 22. This ‘Future’ Has Already Happened When a powerful change takes place, it takes time before you see anything happen…but the energy has already been released Three fundamental energies are in play:  Connectivity • Capacity in place • Protocols and power management  Mobility • Devices drive cloud demands  Social interaction model • Raising expectations for useful assistance and trusted advice
  • 23. Don’t Aim Low • Do not be timid in projecting the future of this transformation: multiple sources agree that by 2020, 50 billion devices may have Internet connections. • Assume global connectivity, infinite bandwidth, and free processing power as a basis for planning: none of those goals will ever be fully met… …but any attempt to “be realistic” in making projections will undershoot actual progress. blogs.salesforce.com/company/2012/11/making-real-the-internet-of-things.html
  • 24. f @petercoffee linkedin.com/in/petercoffee facebook.com/peter.coffee pcoffee@salesforce.com

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