Holland Mark presentation

promise of social media SCALABLE INTIMACYmore intimate relationships thanare possible through traditional media, at sufficient scale to impact the enterprise. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4

enabler is worthwhile content1. decide who you’re talking to.2. listen to learn how you can help them.3. deliver content that does so.4. build a relationship over time.5. ask for what you want. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5

essential functions activation distribution and conversionengagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7

essential functions activation distribution and conversionengagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 15

Holland Mark presentation

by MassTLC on Feb 01, 2012

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Holland Mark presentation — Presentation Transcript