Holland Mark presentation

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Mike Troiano @miketrap from Holland-Mark presented at the MassTLC social media seminar on Online Influencers.

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Holland Mark presentation

  1. 1. Using Influence JANUARY 31, 2012 ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 1
  2. 2. What Clients Ask“Can you build us a blog?” ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 2
  3. 3. What Clients Should Ask“Can you build us a blog audience?” ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 3
  4. 4. promise of social media SCALABLE INTIMACYmore intimate relationships thanare possible through traditional media, at sufficient scale to impact the enterprise. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4
  5. 5. enabler is worthwhile content1. decide who you’re talking to.2. listen to learn how you can help them.3. deliver content that does so.4. build a relationship over time.5. ask for what you want. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5
  6. 6. content strategywhat target what you what servesprospects need to your want deliver interests ©2011 ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 6
  7. 7. essential functions activation distribution and conversionengagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7
  8. 8. Client Case Study: Vedant ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 8
  9. 9. every web site orisland hub ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.
  10. 10. input keywords ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 10
  11. 11. top 25 influencers ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 11
  12. 12. influencers are dispersed ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 12
  13. 13. opportunity in relevance ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 13
  14. 14. Vedant Listening Station ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 14
  15. 15. essential functions activation distribution and conversionengagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 15
  16. 16. thank you. @miketrap©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.

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