Constant Contact online influencer management 013112

What’s Influence Got To Do With It? High Value, Low Volume Maximizes your brand awareness (visibility) Helps you build trust faster (affinity) WOMM“guilty” by association (branding) Makes youCONFIDENTIAL Copyright © 2011 Constant Contact Inc. 2

Social is a channel, not the strategy Integrate social media into your PR strategy Social media helps to scale, but it’s not a replacement for knowing your industry Concentrate your efforts on the right influencers, not just the biggest or the loudest.CONFIDENTIAL Copyright © 2011 Constant Contact Inc. 5

Two Pronged Approach Influencer Management Low volume, high value High volume, less value •Integrate social into PR •Community management •Long tail ROI •Steady generosity •1:1 relationships •1 to many balancing •Tell your story •Advocates & DefendersCONFIDENTIAL Copyright © 2011 Constant Contact Inc. 9

Constant Contact online influencer management 013112

by MassTLC on Feb 01, 2012

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Constant Contact online influencer management 013112 — Presentation Transcript