How We Use Video to Create and
Capture Demand at
Presented by @amyblack
Why Video?
73% say integrating video with email marketing increases
click-through rates (CTR)
One-half are now using video...
Why video?
Higher open and CTR then downloads
Better quality engagement with influencers
Easier for prospects to digest...
The Opportunity
New Category – Online Appointment Scheduling
The Opportunity
New Market – Sales and Marketing Leaders
The Challenge
Quickly…clearly
articulate the value of
TimeTrade Workgroup…
And show how it works
Marketing
Demand Creation - Email 3-Touch to 22,000 Sales Titles
Touch 1. Value Prop for Sales Users Touch 2. Testimonial ...
Marketing
Demand Creation - Email 3-Touch
Marketing
Product Marketing – New Releases
Marketing
Enhance the Website – Increase Engagement
Sales
Persona Specific, Customizable LPs
Company Inspiration!
Tools We Use
• Video Cameras
– High Def Zoom camera for more casual
– High Def Sony for high quality
• Tools for Non-Peopl...
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TimeTrade's Amy Black video MassTLC presentation (2)

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Amy Black from TimeTrade system presents "How we use video to create and capture demand at TimeTrade" at MassTLC sales and marketing event on 11/16

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TimeTrade's Amy Black video MassTLC presentation (2)

  1. 1. How We Use Video to Create and Capture Demand at Presented by @amyblack
  2. 2. Why Video? 73% say integrating video with email marketing increases click-through rates (CTR) One-half are now using video in their email marketing programs --Web Video Marketing Council Survey, October 2010 56% of ad agency executives and media buyers say online video advertising is more or much more effective than other forms of advertising, -- BrightRoll Survey
  3. 3. Why video? Higher open and CTR then downloads Better quality engagement with influencers Easier for prospects to digest and pass on
  4. 4. The Opportunity New Category – Online Appointment Scheduling
  5. 5. The Opportunity New Market – Sales and Marketing Leaders
  6. 6. The Challenge Quickly…clearly articulate the value of TimeTrade Workgroup… And show how it works
  7. 7. Marketing Demand Creation - Email 3-Touch to 22,000 Sales Titles Touch 1. Value Prop for Sales Users Touch 2. Testimonial Touch 3. Overcoming Barrier
  8. 8. Marketing Demand Creation - Email 3-Touch
  9. 9. Marketing Product Marketing – New Releases
  10. 10. Marketing Enhance the Website – Increase Engagement
  11. 11. Sales Persona Specific, Customizable LPs
  12. 12. Company Inspiration!
  13. 13. Tools We Use • Video Cameras – High Def Zoom camera for more casual – High Def Sony for high quality • Tools for Non-People Videos – Camtasia – PowerPoint and Keynote – Shure Beta mic and mixer • Editing – iMovie and Camtasia • Hosting & Players – VisibleGains for all marketing and sales hosting – Vimeo for in-product videos • Landing Pages – Marketo
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