• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

TimeTrade's Amy Black video MassTLC presentation (2)

  • 1,325 views
Uploaded on

Amy Black from TimeTrade system presents "How we use video to create and capture demand at TimeTrade" at MassTLC sales and marketing event on 11/16

Amy Black from TimeTrade system presents "How we use video to create and capture demand at TimeTrade" at MassTLC sales and marketing event on 11/16

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,325
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How We Use Video to Create and Capture Demand at
    Presented by @amyblack
  • 2. Why Video?
    73% say integrating video with email marketing increases click-through rates (CTR)
    One-half are now using video in their email marketing programs
    --Web Video Marketing Council Survey, October 2010
    56% of ad agency executives and media buyers say online video advertising is more or much more effective than other forms of advertising, -- BrightRoll Survey
  • 3. Why video?
    • Higher open and CTR then downloads
    • 4. Better quality engagement with influencers
    • 5. Easier for prospects to digest and pass on
  • The Opportunity
    New Category – Online Appointment Scheduling
  • 6. The Opportunity
    New Market – Sales and Marketing Leaders
  • 7. The Challenge
    Quickly…clearly
    articulate the value of
    TimeTrade Workgroup…
    And show how it works
  • 8. Marketing
    Demand Creation - Email 3-Touch to 22,000 Sales Titles
    Touch 2. Testimonial
    Touch 3. Overcoming Barrier
    Touch 1. Value Prop for Sales Users
  • 9. Marketing
    Demand Creation - Email 3-Touch
  • 10. Marketing
    Product Marketing – New Releases
  • 11. Marketing
    Enhance the Website – Increase Engagement
  • 12. Sales
    Persona Specific, Customizable LPs
  • 13. Company Inspiration!
  • 14. Tools We Use
    Video Cameras
    High Def Zoom camera for more casual
    High Def Sony for high quality
    Tools for Non-People Videos
    Camtasia
    PowerPoint and Keynote
    Shure Beta mic and mixer
    Editing
    iMovie and Camtasia
    Hosting & Players
    VisibleGains for all marketing and sales hosting
    Vimeo for in-product videos
    Landing Pages
    Marketo