12 06 11 practically green presentation

People ChangeWhen TheirColleagues Change:Social MediaMotivating Action atWorkBehavior Energy & Climate ChangeConferenceDecember 2011

New Unilever Australia Campaign2 CONFIDENTIAL

Why? • Only way to achieve the growth we envision over next 10-30 years • We frankly can’t do it unless everyone is involved • Small actions, big difference themeEmma Peacock, Corporate Affairs,Australia & New Zealand5 CONFIDENTIAL

The Impact Savings: Sustainability culture saves DuPont billions Environment: Carbon, energy, waste, health, water goals Market Performance: High sustainability firms outperform low sustainability firms in both stock market and accounting performance (HBS, 11/2011) Talent: 92% of Generation Y is more likely to work for an environmentally-friendly company. 63% of all women surveyed want their companies to become more sustainable.6 CONFIDENTIAL

Importance of adding visibility to efforts Social norms in the workplace are powerful influencers Sustainability norms often invisible Social media can bring visibility to social norms and influence behavior…in the workplace  READ Cialdini if you haven’t7 CONFIDENTIAL

Sustainability 2.0: Over 50 global companies are using social media to promote sustainability engagement 76% of sustainability professionals believe investment in sustainability-themed social media will help gain market share or increase the size of the overall market Companies increased internal recognition of sustainability goals by 10-15% through use of social media and had increased compliance with strategies SB Insights Report, 20118 SBCONFIDENTIAL

Sustainability themed social media looks like? Social comparison tools  Building Dashboard Network Social collaboration tools  Zimride Social recognition platform  Practically Green9 CONFIDENTIAL

Building Dashboard Network/Oberlin10 CONFIDENTIAL

Zimride/Harvard11 CONFIDENTIAL

Practically Green/Seventh Generation12 CONFIDENTIAL

12 06 11 practically green presentation

by MassTLC on Dec 13, 2011

Accessibility

Categories

Upload Details

Usage Rights

Statistics

12 06 11 practically green presentation — Presentation Transcript