The Future of Online Video - Ooyala Telstra

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Innovation is key at staying ahead of the curve in the incredibly ‘noisy’ online environment. Telstra and Ooyala present an informative and entertaining session on the future direction of Online Video that will help you better understand how innovative rich media can play a part in your Digital Strategy. Get key insights into viewer engagement, cross-device video delivery, social TV trends, call to action strategies & more

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The Future of Online Video - Ooyala Telstra

  1. 1. THE FUTURE OFONLINE VIDEOJohn Treloar - OoyalaYana Podroubaeva - Telstra
  2. 2. 2THE LINES ARE OFFICIALLY BLURRED
  3. 3. 3VIEWERS LOGGING ON VS. TUNING INVideo viewing over IP is catchingup with traditional video* Source: CiscoBy 2016, 1.5 billion people willwatch video online.*Smartphone video viewing willgrow 10X in the next five years*Explosion of mobile, tablets = newviewing habits, new challengesProviders need new forms ofmeasurement to effectivelydeliver content online
  4. 4. 42012 GLOBAL VIDEO INDEX
  5. 5. 5We measured anonymizedviewer behaviour data fromnearly 200 MILLION unique monthly viewerscreating 2 BILLION daily analytics pingsfrom 6,000 domainsacross 130countries2012 VIDEO INDEX - ABOUT THE DATA
  6. 6. 6• 18X longer on desktops• 10X longer on CTV & GC• 5X longer on tablets• 4X longer on mobileLIVE MATTERSIn Q4 2012, peoplewatched live video:Source: Ooyala Global Video Index 2012
  7. 7. 7PREMIUM MATTERSLong-form video accounted for: • 57% of PC viewing• 63% of tablet viewing• 82% of CTV/Gaming Console viewingSource: Ooyala Global Video Index 2012
  8. 8. 8...ON ALL SCREENSOn PCs, nearly one quarter of video watched was longer than an hourOn tablets, about one third of videos viewed were longer than an hourSource: Ooyala Global Video Index 2012
  9. 9. 9Larger screen sizes = higher engagementMAKING IT TO THE THIRD ACTSource: Ooyala Global Video Index 2012
  10. 10. 10MOBILE & TABLET SHARE DOUBLESSource: Ooyala Global Video Index 2012Tablet share grew 110% while mobile share grew 87%
  11. 11. 11Source: Ooyala Global Video Index 2012Though Android outpaces iPhone in sales, iPhone users areviewing twice as much video on their phonesTHE PHONE WARS: iOS V. ANDROID[IDC Feb 2013]
  12. 12. 1217Source: Ooyala Global Video Index Q2 2012Blue state citizens are more engaged with online videothan those in red states, watching 16% more andaveraging 20 seconds longer per play.2012 HIGHLIGHTS: RED STATES V. BLUE
  13. 13. 13OTHER INTERESTING STUFF
  14. 14. 14A broadcast quality technology solution designed to delivercross-platform, engaging TV experiences.STREAMLINE:MANAGEYOUR CONTENTDISCOVERY:PERSONALIZEVIEWER EXPERIENCEINSIGHTS:MEASUREAUDIENCESACCESS:PUBLISHCONTENTROI:PAY FOR USE?EDUCATION?WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICEENABLEMENT AND OPTIMIZATIONDELIVERING AN END-TO-END SOLUTION
  15. 15. MARKET OPPORTUNITY15The power of social• Twitter has 200 million active users• 63% of Twitter users are mobile users• Your customers are already using itUntappedTwitteraudience(promoted tweets)Your audiencethat alreadyuses TwitterYouraudienceDrive untapped viewersto your site
  16. 16. INTRODUCING: TWITTER VIDEO CARDS16EASY TO EMBEDEmbed videos directly within Twitter sites and mobileapplications using Ooyala’s Player APIs.PLAY AND SHARE IN TWITTERNo more distractions with additional links. Now youraudience can play, watch, and share your videosdirectly within Twitter.Grow content consumption by providingeasy access via social networks
  17. 17. https://twitter.com/munchies
  18. 18. View on multiple Devices
  19. 19. http://www.thenorthface.com/en_US/shop-equipment/
  20. 20. http://www.gsa.gov/portal/content/283269
  21. 21. Click here for Link to Interactive Transcript
  22. 22. http://www.smh.com.au/tv/
  23. 23. 23THANK YOU!

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