2014 MITX e-Commerce Summit - The Everywhere Consumer

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Key Takeaways from the MITX e-Commerce Summit on January 30th, 2014.

Big thank you to our 2014 e-Commerce Summit Sponsors:
TJX
Accenture
Blueport Commerce
Cantina
Evergage
Hybris Software
Responsys

Today's consumers are uber-informed and hyper-connected. The empowered smartphone and tablet wielding shopper employs practices like "showrooming" and takes advantage of an abundance of online resources to make faster, smarter, more informed decisions. At the same time, their digital footprint offers the businesses with which they're interacting greater insight into their profile and preferences. Agile and innovative companies are leveraging that influx of data to provide the most personalized and frictionless buying experiences possible. At the 2014 MITX e-Commerce Summit, leading industry experts explored the technology and innovative approaches companies are adopting to influence how the customer journey unfolds.

Speakers from the following companies:
Boston Business Journal
Joss & Main
FleishmanHillard
Tumblr
Cantina
Google
Rue La La
AP
The Grommet
Vistaprint
Accenture
Havas PR
Care.com
CVS
GetGlorious
Vee24
Gloss48, Inc.
Optaros
Spreadshirt
Digitas
Wayfair
Reebok
Staples
Paypal Media Network
Visual IQ
Responsys
TripAdvisor
Forrester
KitsyLane
Blueport Commerce
Kayak
Drizly
SapientNitro
Brand Networks
TJX
Evergage

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2014 MITX e-Commerce Summit - The Everywhere Consumer

  1. 1. 2014 MITX e-Commerce Summit “The Everywhere Consumer” January 30th, 2014 #MITXECS
  2. 2. On each slide… Click here to watch the session video!
  3. 3. On each slide… And here to Tweet out a key take-away from the session! >> Click to Tweet
  4. 4. Connected Commerce at Staples: Redefining Customer Convenience Speaker: Faisal Masud - Staples >> Click to Tweet
  5. 5. Increasing Sales and Driving Brand Awareness with YouTube Panelists: Courtney MacConnell - Google Megan Knisely - Karmaloop >> Click to Tweet
  6. 6. Content Marketing Panelists: Michael Bourne - Tumblr Joanne Domeniconi - The Grommet Robin Domeniconi - Rue La La Moderator: Robert Collins - FleishmanHillard >> Click to Tweet
  7. 7. Data-Driven Personalization Panelists: Andrea Black - Joss & Main Vikalp Tandon - SapientNitro Karl Wirth - Evergage Moderator: Elaine Boltz - TJX >> Click to Tweet
  8. 8. The Rise of Mobile Panelists: Dustin Humphreys - CVS Stefanie Matthews - Paypal Media Network Carl Prindle - Blueport Commerce Moderator: Brett Leary - Digitas >> Click to Tweet
  9. 9. "Myths & Truths to Watch in 2014" Speaker: Sucharita Mulpuru - Forrester >> Click to Tweet
  10. 10. How Marketers are Monetizing Social Media Panelists: Jeff Esposito - Vistaprint Adam Lasky - Spreadshirt Adam Medros - TripAdvisor Jamie Tedford – Brand Networks Moderator: Julie Hall - Havas PR New England >> Click to Tweet
  11. 11. What's Your Problem? Panelists: James Keller - Vee24 Jill Kravetz - Gloss48, Inc. Lauren Nagel - Kitsy Lane Justin Robinson – Drizly Moderator: Kyle Alspach - Boston Business Journal >> Click to Tweet
  12. 12. Fireside Chat with Rue La La CEO Steve Davis Speakers: Steve Davis - Rue La La Anne D'Innocenzio - AP >> Click to Tweet

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