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Key Takeaways from the MITX e-Commerce Summit on January 30th, 2014.
Big thank you to our 2014 e-Commerce Summit Sponsors:
Today's consumers are uber-informed and hyper-connected. The empowered smartphone and tablet wielding shopper employs practices like "showrooming" and takes advantage of an abundance of online resources to make faster, smarter, more informed decisions. At the same time, their digital footprint offers the businesses with which they're interacting greater insight into their profile and preferences. Agile and innovative companies are leveraging that influx of data to provide the most personalized and frictionless buying experiences possible. At the 2014 MITX e-Commerce Summit, leading industry experts explored the technology and innovative approaches companies are adopting to influence how the customer journey unfolds.
Speakers from the following companies:
Boston Business Journal
Joss & Main
Rue La La
Paypal Media Network