#MITXData "Predictive Analytics for Marketers" presented by IDC
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-Gerry Murray, Research Manager, CMO Advisory, IDC ...
-Gerry Murray, Research Manager, CMO Advisory, IDC
How did a major sports and entertainment website boost subscription revenue by 45% without increasing its marketing spend? How did one of the web's most popular financial services sites drive $10Ms of new revenue with simple changes to its user experience? How did a major enterprise software vendor add 200M EUs of revenue without adding sales staff? With predictive analytics for marketing of course. During this session, Gerry Murray (Research Manager, CMO Advisory at IDC) will reveal how to start and grow an analytics team; how to identify the best applications for measurable impact; how to assess and manage issues on the critical path for successful analytics; and how to nurture cultural acceptance of the analytical approach to marketing and sales.
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