Be the first to like this
-Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact
-Dave Krupinksi, Co-Founder & Chief Technology Officer, Care.com
You may remember the days before the Web, social media, mobile, and Big Data. Instinct was a prized business characteristic and it, rather than data, drove many corporate marketing decisions.Companies now say that they are "data-driven" and only make quantitative marketing decisions. But these same companies are also overwhelmed by the sheer volume of data at their disposal and how to best analyze it to shape critical marketing questions. The issue today is not the lack of data, but rather how to prioritize, access, and use data in real time so it has the greatest impact on your business.
During this opening keynote, two top analytic leaders from major brands, Constant Contact and Care.com, will share best practices and proven strategies for incorporating analytics into your marketing strategy. Join Jesse Harriott, Chief Analytics Officer at Constant Contact, and Dave Krupinski, Co-founder and Chief Technology Officer at Care.com, as they discuss strategies to leverage data and analytics tools to inform marketing decisions and realize substantial ROI.