Coordinated Campaign
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Coordinated Campaign



The Coordinated plan for the MassGOP in 2014

The Coordinated plan for the MassGOP in 2014



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Coordinated Campaign Coordinated Campaign Presentation Transcript

  • Massachusetts Republican Party A New Approach 2014 Election Cycle 1
  • Massachusetts Victory 2014 2014 Statewide, Coordinated Campaign Greetings, The mission of your 2014 MassVictory team, pure and simple, is: TO WIN, on behalf of ALL Republican candidates. We are preparing NOW to do precisely this via a truly coordinated, statewide campaign in 2014. Make no mistake, our task ahead will be challenging; it will succeed only with the cooperation of all party supporters, especially YOU. Our new team is working each day to improve upon past mistakes and refine our previous successes. The following plan outlines our efforts to assist candidates up and down the ballot. With new, accurate, statewide data provided at no cost by the party, and a relentless focus on execution, WE CAN WIN. I welcome the opportunity to further discuss this initiative with you as soon as possible. Respectfully, Paul Holzer Executive Director, MassVictory 2014 email: or visit: 2
  • 2014 Overview – The Coordinated Campaign • The Massachusetts Republican Party (MRP) is fully committed to reshaping its approach for the 2014 Election Cycle • The following are the three key components to a successful, statewide Coordinated Campaign: • Data – The centralization, enhancement, and distribution of voter information to all candidates and campaigns • Coordination – An integrated effort within the Party, that will allocate resources into a single, unified Campaign – complemented by a ready, trained ground operation team, including a network of Town and Precinct Captains • Numbers-Driven Strategy – A reliance on quantitative analysis to make decisions; implementing a novel approach to the electorate and capturing non-traditional votes 3
  • Data and Technology Initiative • The MRP now boasts arguably one of the most robust data infrastructures of any Republican State Party in the country; it includes previous voter information from the past Baker, Brown, Romney, and Gomez campaigns. No other system contains all of this data. • Further, extensive consumer data has been purchased to enhance voter profiles and provide the MRP with unprecedented micro-targeting capabilities. Additionally, we perform a National Change of Address update every month to the new statewide voter file from the MA Secretary of State, accessible only by the state party each month. • Lastly, the MRP has joined with the Republican National Committee to make this data easily accessible via the web-based platform, GOP Data Center. This will allow MA constituents real time access to the new, improved data. We are currently the only GOP State Party that pushes data to the RNC. 4
  • The New Party Database – The Best Yet Monthly NCOA MONTHLY NCOA UPDATE Update Email MICROTARGETING CONSUMER DATA V e r i fi c t i o n Contains ALL Registered MA Voters PHONE NUMBER Voter VERFICIATION History MONTHLY Phone Number a STATEWIDE V e r i fi c tFILE io n VOTER Multi-Variable A DECADE OF CANDIDATE ID AND Consumer Data, M POLLINGg e t i n g i c o T a r DATA EMAIL Polling VERIFICATION Data 5
  • Coordination through Campaign Integration Sharing Data statewide will drive integration and present a united GOP front: State Party Coordination "Living" Data Warehouse (MA GOP) Candidates (YOU) GOTV Efforts Fundraising Social Media 6
  • A Volunteer Army • Coordination among the party will be enhanced by a statewide, Town and Precinct Captain army – recruitment already underway State Party Coordination • 5 basic “asks” from these town/precinct captains: • • • • • Neighborhood outreach – knocking on doors near you Recruiting friends to volunteer Distributing lawn signs, bumper stickers, etc. Primary Day poll watching at local precinct Election Day poll watching at local precinct • These precinct captains will take part in a collaborative effort to elect all GOP candidates, from the top to bottom of the ticket • Each and every participant will work towards a single, unified Victory Campaign for 2014 – we stand together! 7
  • 2014 Victory - “FIND” Phase FIND The 2014 Victory plan commenced September 1, with the “Find” Phase September 2013 – February 2014 This phase is two-fold: • • FIX 1) Find, recruit, and train personnel to run the Victory program, including Field Reps and Data Analysts March 2014 – October 2014 2) Find Town and Precinct Captains and build grassroots support through interest meetings, special events, and training sessions for RTC’s and volunteers FINISH November 2014 8
  • 2014 Victory - “FIX” Phase FIND The next stage of the Victory plan will begin in March with the “Fix” Phase This phase will mark the overt execution of the Field Program: • MRP Convention in late March will allow opportunity to continue building support • By July 1st, all GOTV efforts underway February 2014 FIX Following Convention, Field Offices will be rolled out in April • September 2013 – March 2014 – October 2014 FINISH November 2014 9
  • 2014 Victory - “FINISH” Phase FIND “Finish” Phase: execution of a robust GOTV program, the difference between Victory and Defeat November 1: launch an unprecedented 72 Hour Operation acting on six months of field work and fourteen months of data collection • • • Seek out all ID’d supporters and get them to the polls; no one left behind A tested, proven poll watching operation that will feed invaluable information to HQ, and direct activity where most critical Victory Plan does not end until the Polls Close Sept. 2013 – Feb. 2014 FIX March 2014 – Oct. 2014 FINISH November 4th, 2014 10