Mass-ALFA Trade Show Event Info and How To's
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  • 1. Mass-ALFA Trade Show - Event Info and How-to’s Thursday, November 5, 2009 DCU Center, Worcester, MA
  • 2. Mass-ALFA’s 2009 Fall Conference and Trade Show – Mastering the Balancing Act! The premier annual event for the Massachusetts assisted living industry, showcasing the people, products, ideas and innovations that drive the future of quality senior and assisted living services.
  • 3. Past Years’ Attendance
    • Attendees
    • Average attendance = 345 providers (2005-2008)
      • Lowest: 307 attendees
      • Highest: 386 attendees
    • Average attendance (by position)
      • Executive Directors = 24%
      • Resident Care = 21%
      • Corporate = 16%
      • Marketing and Sales = 13%
      • Other = 26% (activities, special care staff, maintenance, operations)
    • Exhibitors
    • 2008: 79 booths
    • 2007: 75
    • 2006: 69
    • 2005: 50
  • 4. Current Exhibitors
    • Andrews Pharmacy
    • Atria Senior Living
    • Benchmark Assisted Living
    • BMCA, Inc. dba ADS Environmental
    • C.E. Floyd Company, Inc.
    • Care Alternatives Hospice
    • Care Solutions
    • CAREtenders
    • Charlesbank Home Care and Hospice, An EPOCH Company
    • Cutler Associates, Inc.
    • CC Stephens and Co.
    • Dakim, Inc.
    • Dolphin Resource Group
    • The Driscoll Agency
    • Eaton Apothecary
    • EcoClean Systems, subsidiary of Sunshine Janitorial Services, Inc.
    • Evercare Hospice and Palliative Care
    • Excella Healthcare
    • Fitz, Vogt & Associates
    • Fresh Interiors Model Home Design
    • Hebrew Senior Life
    • Hospice of the North Shore
    • Interim Furnishings
    • Job Corps
    • Journey With Me, LLC
    • KDSA Consulting
    • Kimball Farms
    • Kindred Healthcare
    • Leasing Associates
    • Levi + Wong Design Associates
    • Mass-ALFA
    • Mass. Commission for the Deaf and Hard of Hearing
    • Mass. Executive Office of Elder Affairs–Prescriptive Advantage
    • Medical Resources Home Health Corp.
    • Merck & Co., Inc.
    • MyWay Village, Inc.
    • Old Colony Hospice
    • Painters Pride
    • Pelham Community Pharmacy
    • PharmaHealth Pharmacy, LTC
    • Pro-Care, Inc.
    • Resident Salon Services
    • ResiDex Software
    • RMX Northeast, Inc.
    • Sallop Insurance Agency
    • Senior Helpers
    • SentiCare, Inc.
    • ServiceMaster by Gilmore
    • Sheehan Health Group
    • SMD
    • Sostek Home Care
    • Stanley Healthcare Solutions
    • VistaCare of Boston
    • VNA of Boston
    (List of exhibitors as of 9/17/09)
  • 5. Register Today!
    • To reserve your booth, complete the 2009 Exhibitor Invitation form available online at: http://www.massalfa.org/downloads/2009conference/2009InviteToExhibit.pdf
    • Send form with payment to Mass-ALFA:
      • Fax: (781) 622-5979
      • Mail: 135 Beaver St., Suite 202, Waltham, MA 02452
    • NO WALK-INS PLEASE.
  • 6. Advertising and Sponsorship
  • 7. Ads and Sponsors
    • Conference Program Book Ad
    • Full Page: Black and White: $789
    • Color Upgrade: add $100 (=$889)
    • Half Page: Black and White: $539
    • Color Upgrade: add $100 (=$639)
    • Quarter Page: Black and White: $289
    • Color Upgrade: add $100 (=$389)
    • All program book ads due to
    • Mass-ALFA by no later than
    • Friday, 9/11/09
    • Order form: www.massalfa.org/downloads/2009conference/Advertisement_Form2009.pdf
    • Conference Sponsorships
    • Product Sponsor $1699
    • (e.g., pens, note pads, in tote bag)
    • Print Sponsor $1299
    • Tote Bag Flyer Insert $999
    • (8”x11” or smaller flyer in tote bag)
    • Conference Track Sponsor $899
    • Conference Workshop Sponsor $329
    • Meal Sponsor $539
    • Order form:
    • www.massalfa.org/downloads/2009conference/SponsorshipForm2009(Rev72409).pdf
  • 8. Important Dates!
    • Friday, September 11, 2009
      • Ads and logos from sponsors due to Mass-ALFA to appear in Program Guide Book
      • Company description due to Mass-ALFA for Program Guide Book
    • Monday, October 5, 2009
      • Hotel reservations must be made to get discounted rate ($129)
    • Thursday, October 8, 2009
      • Names of booth members due to Mass-ALFA
    • Wednesday, October 28, 2009
      • Special requests orders and payment to SER Expo Services due.
  • 9. Before the Trade Show
  • 10. Plan Your Booth
    • Plan ahead for special requests.
    • Make any special requests for booth enhancements like additional tables, carpeting, electricity, audio-visual equipment, etc. in advance.
      • Call SER Exposition Services is Mass-ALFA’s exhibit hall service contractor.
        • www.serexpo.com
        • Ph: (508) 757-3397
  • 11. Begin Planning Now!
    • Review Mass-ALFA’s conference website to learn as much as possible about the conference themes, workshops and speakers.
      • www.massalfa.org/docs/conference09.htm
    • Develop and tailor your marketing and promotional plans and materials to this event.
    • Coordinate your booth with our theme for bigger impact!
  • 12. Travel Arrangements
    • Conference Facility :
    • DCU Center
    • 50 Foster Street
    • Worcester, MA 01608
    • (508) 755-6800 www.dcucenter.com
    • Hotel :
    • Hilton Garden Inn Worcester
    • 35 Worcester Center Blvd.
    • Worcester, MA 01608
    • (508) 753-5700 www.hiltongardeninn.com
    • (Reserve by October 5, 2009 to get discounted room rate of $129.)
    • (Room block is under the name “Mass-ALFA.”)
  • 13. During the Show
  • 14. Check In
    • Arrive early!
      • Exhibitors can opt to set up the afternoon before the event (4-7 PM)
      • Day of: Set up begins at 6 AM
      • Trade Show opens at 8 AM
    • Check in at Exhibitor Registration Area/ Help Desk to get badges, conference tote bag and other info
  • 15. Study the Schedule
    • Be aware of the event’s schedule
      • Exhibit Hall hours
      • Keynotes
      • Workshops
      • Breaks
      • Booth preparation and dismantling times
    • The conference schedule is available online at www.massalfa.org/docs/conference09.htm
  • 16. Drawings
    • Exhibitors are welcome to bring a door prize item to be drawn after the show.
    • Arrangements must be made with the winner separate from the trade show.
    • Mass-ALFA will not announce the winners of individual exhibitor’s door prizes during the trade show.
  • 17. Booth Dismantling
    • Statistics show that you can obtain that good prospect the last half hour of a show!
    • This year’s trade show has been timed to provide an additional 30 minute break following the afternoon keynote so that you have one last block of face-to-face time with attendees (from 3:00-3:30 PM).
    • Booth tear down must begin at 3:30 PM. All exhibit booths must be vacated by 5:00 PM.
  • 18. After the Show
  • 19. Debrief
    • Debrief with your staff within one week of the conference and trade show while experience and “lessons learned” are still fresh.
    • Evaluate what worked and what didn’t work to better prepare for your next trade show.
  • 20. Exhibitor Survey
    • Please take a few moments to complete Mass-ALFA’s exhibitor evaluation survey.
    • We take your feedback seriously!
    • Enhancements to this year’s show (like this set of “Exhibitor Tips”) came because someone like you let us know how we could improve the trade show to better meet your needs!
  • 21. For More Information Call or Email Mass-ALFA (781) 622-5999 [email_address] Or Visit our website www.massalfa.org