• Prepared By:
• Kazi Mashfiq Uddin Ahmed
• ID: 100306003
• Department of Business Administration
• Green University Of Bangladesh
Organizational Culture of Coca-Cola Company
The Coca-Cola company shows its organizational culture through the following
indicators as they are found in their company webpage.
mission and vision
human and workplace rights
the company's history
its charitable foundations
innovation and leadership
INTRODUCTION TO COCA-COLA
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8,
1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic
beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage
concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain
wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as
concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and
markets sports drinks, tea and coffee. The Coca- Cola Company began building its global network in the
1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system
has successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small
amount of money- a billion times a day.”
The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive
production and distribution system in the world. More than anything, that system is dedicated to people
working long and hard to sell the products manufactured by the Company. This unique worldwide system
has made The Coca-Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from
Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty
consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure
for hundreds of millions of people every day.
The Company aims at increasing shareowner value over time. It accomplishes this by working with its
business partners to deliver satisfaction and value to consumers through a worldwide system of superior
brands and services, thus increasing brand equity on a global basis. They aim at managing their business well
with people who are strongly committed to the Company values and culture and providing an appropriately
controlled environment, to meet business goals and objectives. The associates of this Company jointly take
responsibility to ensure compliance with the framework of policies and protect the Company’s assets and
resources whilst limiting business risks.
Company’s Short Profile
• Sector: Consumer Staples
Industry: Soft Drinks
• Fiscal year ends 12/31
• Carbonated and non-carbonated beverages
• Headquarters in Atlanta, GA
• Focus is on the syrup for beverages
– Sold to bottlers, distributors, and fountain retailers
Ranking: We own 4 of the world's top 5 nonalcoholic
sparkling beverage brands
Associates: 90,500 worldwide
Operational Reach: 200+ countries
Consumer Servings (per day): 1.5 billion
Beverage Variety: more than 2,800 products
• Our Roadmap starts with our mission, which is enduring. It declares
our purpose as a company and serves as the standard against which
we weigh our actions and decisions.
• To refresh the world: In body, mind, and spirit.
• To inspire moments of optimism and happiness:
Through our brands and our actions.
• To create value and make a difference: Everywhere we
• Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
• People: Be a great place to work where people are inspired to be the
best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
Bringing Vision to Life
• Our vision to become truly sustainable and achieve long-term growth is changing the
way we think and operate.
• You’ll see evidence of our progress every day as we work closely with our bottling
partners in achieving our goals:
• We will be in the top three for total return to shareowners among a set of comparable
global companies, while ensuring the long-term health of our system.
• We will be the employer of choice, where people create extraordinary results every
day, in every country where we operate.
• We will double the value of our most recognized brand, Coca-Cola®, and grow the rest
of our portfolio so it is comparable in size.
We will be the world's most respected, preferred and trusted global partner, as
measured by superior satisfaction scores and innovations that ignite the categories in
which we choose to compete.
We will be the recognized global leader in corporate social responsibility.
It’s in our very nature to innovate, create and excel. The more we grow, the greater the
opportunity for you to grow with us.
• Guided by shared Values that we will live by as a
company and as individuals:
• Leadership: “The courage to shape a better
• Passion: “Committed in heart and mind”
• Integrity: “Be real”
• Accountability: “If it is to be, it's up to me”
• Collaboration: “Leverage collective genius”
• Innovation: “Seek, imagine, create, delight”
• Quality: “What we do, we do well”
THE GOALS ARE SIMPLE::
• We Will Reinvigorate Growth Of Our Company ,
And We Will Inspire Our People
• BE THE BRAND: Inspire creativity, passion,
optimism and fun.
Creating & Managing
•The culture of the coca-cola company is
mission driven focused on refreshing mind, inspiring,
optimism, one and only making a difference from
•The company had of stories which share real life
examples and inspired consumers as well as
•Positive stories provide foundations for employees to
be not only model workers but model citizen.
• Output processes are the greatest source of
• Coca-cola company does not makes end
• Distributors and bottlers mix other ingaidiats
and then sell the product- coca cola name is on
the end product.
• Organization has a moderately high level of
complexity due to the fact it uses mass
Designing Organizational Structure:
Specialization & Coordination
• The coca cola company realizes that divisional structure
gives to react in uncertain environment and also allow to
main level of stability.
• Multi visional structure allows divisional managers to
handle daily operations while operate managers are free to
follow long term planning.
• A multidivisional matrix structure may be better suited for
the coca cola company. This would increase coordination
between cooperate and at all levels to create solution to
Organizations and Organizational
•Having operation for over 125 years coca-cola become an Icon
of American culture.
•Before long coca-cola was being sold in Europe. When the
united states entered in world war 2nd ,coca-cola was being sold
to both sides.
•The coca-cola co. structure has a characteristics of both
organic and mechanistic models.
•The co. has over 70clean water projects in countries all across
Stakeholders, Manager and Ethics.
• Share owners, employees, bottling partners, governmental
agency, suppliers, Retail customers, consumers, local
communities, NGO’s are the stakeholder.
• Share owners are concerned with earning a profit local
communities care about environmental issues and labour
• Management want to keep labour cost down while
employees want and increased benefits.
Managing in a Changing Global
• Coca cola not compete for customers but also for raw
• The coca cola company must also compete to get the
• The company uses exclusive contracts with its
bottling partners and other customers.
• The company done excellent job managing
•The core competences that give the org. it best competitive
advantages are its strong brand name and its network of
bottlers and distributers.
•Relationship with its distributers another completive
advantage, The structure of coca-cola is ideal for its
differentiation strategy because they focus on market.
•Company known that “for innovative marketing that
constantly promote their brand name which protects their
domain from competitors, coca-cola is too late for introduction
new type of beverages, energy drinks, as well as blossoming
The Coca-Cola Company makes decision by
using incremental method.
Company decision; The company does not just quickly
decide to create a new product, or change operations.
Find solutions: By starting at the lower levels of the
organization to find solutions
The changes brought by using the unstructured decision
making Examples; Company seek to purchase Quacker
Oats, but stopped it. It means they lack confidence in
the upper management of the company to make vital
Management conflicts, Power
• Conflicts can be a healthy way for an organization to improve
• The marketing department is the most powerful subunit in
• The benefits derived from the power allocated to the
• Consumer data shows the company that one of their ideas
would not do well, the company can decide not to produce
• The strong emphasis on marketing has allowed Coca-Cola to
become one of the most recognized brand names in the
• According to our personal findings all the
management functions, approaches and
techniques are correctly implemented
and all the explanations given by all the
managers are correct according to above
mentions facts shows company is