Laura Merling, Stretta Group!
o  The Wʼs!
o  Discover Stuff!
o  Show me the money!
o  Dot the iʼs and cross the   tʼs!
o  Dancing in the endzone!
o  Do ...
o  Why	
  are	
  we	
  building	
  an	
  API?	
  
   o  Increase	
  Revenue,	
  Innova:on,	
  Reduce	
  Costs	
  


o  Who...
o  What   are your assets?!

o  What   service(s) do you provide?!

o  What   do your partners need from you?!

o  Where  ...
•    Pay	
  Per	
  Call	
  
•    Flat	
  Monthly	
  Fee	
  
•    Open	
  Source	
  Support	
  Model	
  
•    Ad	
  Support...
o    Who	
  Owns	
  Stuff	
  
     o  Places	
  to	
  redistribute	
  
     o  What	
  can	
  be	
  mone:zed	
  
o    The	
...
o    Increase	
  affiliate	
  traffic	
  by	
  10%	
  

o    Increase	
  customer	
  reten:on	
  by	
  15%	
  

o    Increase	...
o  The	
  Tools	
  
   o  Dev	
  and	
  Prod	
  Keys	
  
   o  Documenta:on	
  
   o  Sample	
  Code	
  
   o  Forums	
  
...
o    Listen,	
  Listen,	
  Listen	
  

o    Give	
  them	
  fame	
  and	
  fortune	
  

o    Keep	
  everyone	
  informed	...
o  The Wʼs!
o  Discover Stuff!
o  Show me the money!
o  Dot the iʼs and cross the tʼs!
o  Dancing in the end zone!
o  DIY!...
Laura Merling!
laura.merling@gmail.com!
@magicmerl!
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
The Business of APIs 2009 - Stretta Group
Upcoming SlideShare
Loading in …5
×

The Business of APIs 2009 - Stretta Group

967 views
895 views

Published on

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
967
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Business of APIs 2009 - Stretta Group

  1. 1. Laura Merling, Stretta Group!
  2. 2. o  The Wʼs! o  Discover Stuff! o  Show me the money! o  Dot the iʼs and cross the tʼs! o  Dancing in the endzone! o  Do it Yourself! o  Herd the Sheep (or is it cats)!
  3. 3. o  Why  are  we  building  an  API?   o  Increase  Revenue,  Innova:on,  Reduce  Costs   o  Who  is  our  API  audience?   o  Affiliate,  Developer,  Supplier   o  What  is  the  Goal?   o  PlaBorm  for  building/extending  services  on  site   (eBay  model)  or  Create  a  distribu:on  channel  (BBY,   NYTimes,  Hoovers)  
  4. 4. o  What are your assets?! o  What service(s) do you provide?! o  What do your partners need from you?! o  Where do you spend a lot of resources?! o  What canʼt you do?!
  5. 5. •  Pay  Per  Call   •  Flat  Monthly  Fee   •  Open  Source  Support  Model   •  Ad  Supported   •  Rev  Share   •  Licensed  Partnerships   •  Free  
  6. 6. o  Who  Owns  Stuff   o  Places  to  redistribute   o  What  can  be  mone:zed   o  The  Business  Rules   o  Commercial/Non  Commercial   o  Permissible  Use   o  Number  of  queries/Calls   o  Other  Terms  and  Condi:ons   o  Number  of  Keys  Per  App/Developer   o  Data  reten:on   o  Ability  to  include  in  directory   o  Ability  to  incorporate  adver:sing/fees   o  ATribu:on/Branding  
  7. 7. o  Increase  affiliate  traffic  by  10%   o  Increase  customer  reten:on  by  15%   o  Increase  user/consumer  engagement  by  12%   o  Reduce  partner  implementa:on  costs  by  30%   o  Increase  the  number  of  new  :er  1  partners  10%   o  Increase  the  #  of  internal  projects  delivered  by  20%  
  8. 8. o  The  Tools   o  Dev  and  Prod  Keys   o  Documenta:on   o  Sample  Code   o  Forums   o  Code  Builder/Query  Generator   o  Sandbox/Sample  Data   o  Metrics  
  9. 9. o  Listen,  Listen,  Listen   o  Give  them  fame  and  fortune   o  Keep  everyone  informed  and  engaged   o  Define  interes:ng  challenges   o  Hang  with  your  peeps   o  Keep  it  coming  
  10. 10. o  The Wʼs! o  Discover Stuff! o  Show me the money! o  Dot the iʼs and cross the tʼs! o  Dancing in the end zone! o  DIY! o  Herd the Sheep (or is it cats)!
  11. 11. Laura Merling! laura.merling@gmail.com! @magicmerl!

×