The Business of APIs 2009 - Stretta Group
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The Business of APIs 2009 - Stretta Group

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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend ...

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

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    The Business of APIs 2009 - Stretta Group The Business of APIs 2009 - Stretta Group Presentation Transcript

    • Laura Merling, Stretta Group!
    • o  The Wʼs! o  Discover Stuff! o  Show me the money! o  Dot the iʼs and cross the tʼs! o  Dancing in the endzone! o  Do it Yourself! o  Herd the Sheep (or is it cats)!
    • o  Why  are  we  building  an  API?   o  Increase  Revenue,  Innova:on,  Reduce  Costs   o  Who  is  our  API  audience?   o  Affiliate,  Developer,  Supplier   o  What  is  the  Goal?   o  PlaBorm  for  building/extending  services  on  site   (eBay  model)  or  Create  a  distribu:on  channel  (BBY,   NYTimes,  Hoovers)  
    • o  What are your assets?! o  What service(s) do you provide?! o  What do your partners need from you?! o  Where do you spend a lot of resources?! o  What canʼt you do?!
    • •  Pay  Per  Call   •  Flat  Monthly  Fee   •  Open  Source  Support  Model   •  Ad  Supported   •  Rev  Share   •  Licensed  Partnerships   •  Free  
    • o  Who  Owns  Stuff   o  Places  to  redistribute   o  What  can  be  mone:zed   o  The  Business  Rules   o  Commercial/Non  Commercial   o  Permissible  Use   o  Number  of  queries/Calls   o  Other  Terms  and  Condi:ons   o  Number  of  Keys  Per  App/Developer   o  Data  reten:on   o  Ability  to  include  in  directory   o  Ability  to  incorporate  adver:sing/fees   o  ATribu:on/Branding  
    • o  Increase  affiliate  traffic  by  10%   o  Increase  customer  reten:on  by  15%   o  Increase  user/consumer  engagement  by  12%   o  Reduce  partner  implementa:on  costs  by  30%   o  Increase  the  number  of  new  :er  1  partners  10%   o  Increase  the  #  of  internal  projects  delivered  by  20%  
    • o  The  Tools   o  Dev  and  Prod  Keys   o  Documenta:on   o  Sample  Code   o  Forums   o  Code  Builder/Query  Generator   o  Sandbox/Sample  Data   o  Metrics  
    • o  Listen,  Listen,  Listen   o  Give  them  fame  and  fortune   o  Keep  everyone  informed  and  engaged   o  Define  interes:ng  challenges   o  Hang  with  your  peeps   o  Keep  it  coming  
    • o  The Wʼs! o  Discover Stuff! o  Show me the money! o  Dot the iʼs and cross the tʼs! o  Dancing in the end zone! o  DIY! o  Herd the Sheep (or is it cats)!
    • Laura Merling! laura.merling@gmail.com! @magicmerl!