The Business of APIs 2009 - Modern Climate

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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

Published in: Economy & Finance, Business
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The Business of APIs 2009 - Modern Climate

  1. 1. 8 minutes that might better help you: Understand and / or Communicate
  2. 2. A PI
  3. 3. A P I
  4. 4. A Attitude P Planning I Investment
  5. 5. A Attitude
  6. 6. A Attitude
  7. 7. A Attitude
  8. 8. P Planning
  9. 9. P Planning http://www.opte.org/
  10. 10. P Planning
  11. 11. P Planning = Day-to-day Focus
  12. 12. P Planning = Day-to-day Focus 1. Move faster.
  13. 13. P Planning = Day-to-day Focus 1. Move faster. 2. Use your API internally.
  14. 14. P Planning = Day-to-day Focus 1. Move faster. 2. Use your API internally. 3. Get more money out of the long tail.
  15. 15. P Planning = Day-to-day Focus 1. Move faster. 2. Use your API internally. 3. Get more money out of the long tail. 4. Socialize your API.
  16. 16. I Investment
  17. 17. I Investment all your digital programs are fine-tuned and proven - aren’t they?
  18. 18. I Investment
  19. 19. Your API enables: - Increased speed to market (less dev) - Data Context UX Results - Performance-based programs I Investment
  20. 20. The Goose & the Golden Eggs
  21. 21. (Your Investment = The Goose)
  22. 22. (Your Investment = The Goose) Managed API / User Experience (= The Golden Egg Maker)
  23. 23. (Your Investment = The Goose) Managed API / User Experience (= The Golden Egg Maker) Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS Sales + Marketing Tools Support + Service Product Development Ecosystem
  24. 24. People don’t want to be chased, they want to discover...
  25. 25. People don’t want to be friends with companies, they want to love products that work...
  26. 26. A review from a collection of peers is going to have more power than any ad you create...
  27. 27. Beyond referrals from friends, people are turning to Search...
  28. 28. More people are looking for answers than for brands
  29. 29. To sum up:
  30. 30. To sum up: API = shift your thinking, it’s a new era
  31. 31. To sum up: API = shift your thinking, it’s a new era increase the yield from your investment
  32. 32. To sum up: API = shift your thinking, it’s a new era increase the yield from your investment it’s about what the people/customers want, first

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