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Finishing your API


   Chad Dickerson, CTO
 Etsy, http://www.etsy.com/
Business of APIs Conference
    November 16, 2009
...
What is Etsy?




                2
Etsy is social, both on Etsy. . . . .




                    http://www.etsy.com/virtual_labs.php
                       ...
. . . and off Etsy




                     http://www.twitter.com/etsy
                                                  ...
Etsy numbers (as of November 15, 2009)




-! 3.4 million registered members (over 250,000
   sellers)
-! 4.8 million acti...
Why an API?




      So…..why an API for Etsy?




                                  6
The “unofficial” API




           http://www.etsy.com/color.php
                                           7
. . . and we enticed developers with this




                                            8
Craftcult




            http://www.craftcult.com/   9
The ecosystem was already forming




•! The “Etsy Underground”
•! Real 3rd party apps on the platform that our
   users l...
Getting the API up quickly: partnering with Mashery




                 http://developer.etsy.com/
                      ...
Results from v1 of our API

Today
•! Over 9 million API calls per
   month, 100+ active devs
•! 17 featured applications,
...
Solid start. . . .




This is a solid start, but to truly realize our
 investment, we need to do more. . . .




        ...
Finishing your API



•! Deliver read/write API. The web is bi-
   directional. The best apps put data into the
   system,...
Final notes




•! A good API is never finished

•! It is organic and continues to grow as your
   business grows.

•! If ...
Questions?




             Thank you!

             Questions?




                          16
Five Etsy 3rd Party iPhone apps




                                  17
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The Business of APIs 2009 - Etsy

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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

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Transcript of "The Business of APIs 2009 - Etsy"

  1. 1. Finishing your API Chad Dickerson, CTO Etsy, http://www.etsy.com/ Business of APIs Conference November 16, 2009 1
  2. 2. What is Etsy? 2
  3. 3. Etsy is social, both on Etsy. . . . . http://www.etsy.com/virtual_labs.php 3
  4. 4. . . . and off Etsy http://www.twitter.com/etsy 4
  5. 5. Etsy numbers (as of November 15, 2009) -! 3.4 million registered members (over 250,000 sellers) -! 4.8 million active items in the marketplace -! 640 million page views in last 30 days -! $17.7 million in goods sold in October ’09 -! Over 1 million items sold in October ‘09 -! Over 1,075,000 Twitter followers for @Etsy -! Over 1 million forum posts per month on Etsy.com 5
  6. 6. Why an API? So…..why an API for Etsy? 6
  7. 7. The “unofficial” API http://www.etsy.com/color.php 7
  8. 8. . . . and we enticed developers with this 8
  9. 9. Craftcult http://www.craftcult.com/ 9
  10. 10. The ecosystem was already forming •! The “Etsy Underground” •! Real 3rd party apps on the platform that our users liked and were good for everyone •! 3rd party code libraries available •! Defined set of services with built-in community When you’re being scraped, it’s a clear suggestion that you need to release an API 10
  11. 11. Getting the API up quickly: partnering with Mashery http://developer.etsy.com/ 11
  12. 12. Results from v1 of our API Today •! Over 9 million API calls per month, 100+ active devs •! 17 featured applications, including 5 Etsy-themed iPhone apps: http://developer.etsy.com/ applications •! Craftcult continues to a substantial traffic driver •! Simple BD deals enabled •! 2 developers hired! 12
  13. 13. Solid start. . . . This is a solid start, but to truly realize our investment, we need to do more. . . . 13
  14. 14. Finishing your API •! Deliver read/write API. The web is bi- directional. The best apps put data into the system, too. •! Access to private data. The most interesting apps will be personalized for our members. •! More ways for developers to make money. The richer the API, the more opportunities. •! Make Etsy even more social with the API. Recognize unique strengths and build upon them with our API. 14
  15. 15. Final notes •! A good API is never finished •! It is organic and continues to grow as your business grows. •! If you think your API is ever “done,” you’re thinking too short-term 15
  16. 16. Questions? Thank you! Questions? 16
  17. 17. Five Etsy 3rd Party iPhone apps 17
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