The Business of APIs 2009 - Boomi


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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

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The Business of APIs 2009 - Boomi

  1. 1. Introduction to Boomi AtomSphere November 16, 2009 Rick Nucci – Founder/CTO SAAS CLOUD WEB SERVICES DATABASES ON-PREMISE
  2. 2. About Boomi AWARD WINNING TECHNOLOGY •  Market Leader in On Demand Integration •  Boomi AtomSphere Launched in January 2008 •  Headquartered Near — SYS-CON Philadelphia “Top 100 Cloud Players” •  500+ Clients, 11 Countries •  Venture-Backed by FirstMark Capital Boomi Inc. Confidential
  3. 3. No Software – No Appliances – No Coding – No Hassles!
  4. 4. How It Works How We Do It Using the AtomSphere library of connectors and maps, visually design your integration processes and load them into a lightweight, dynamic run-time engine called an “Atom” for execution. Deploy your Atoms to the AtomSphere for SaaS, PaaS, or Cloud integration or safely behind your firewall for on-premise applications. Monitor and maintain the status of all your deployed Atoms, integration processes and trading partners, regardless of location, using a feature-rich web-based dashboard. Boomi Inc. Confidential
  5. 5. Use Cases (i.e. why should I care?) Boomi Inc. Confidential
  6. 6. Your API " DETAILS" •  Unlock Legacy Assets" •  Minimal-to-no changes to legacy apps" •  No coding required" Boomi Inc. Confidential
  7. 7. DETAILS" •  Provide pre-built Your API" connectivity to your API" •  User consume your API via “Connector Wizard”" •  No coding required" Your API Users" Back-office applications" Boomi Inc. Confidential
  8. 8. Success Stories Boomi Inc. Confidential
  9. 9. BUSINESS CHALLENGE WHY BOOMI? •  Wanted to provide customers with •  Enabled Zuora to offer seamless integration (SaaS-to-SaaS pre-packaged integration with SaaS and SaaS-to-on premise) with major sensibility; deployment, maintenance, financial packages. and pricing. •  Needed pre-packaged integration to •  Customers have no worries about strategic SaaS and on-premise mapping, coding or software. applications. •  Relies on Boomi’s network of SaaS, •  Zuora does not desire to learn the PaaS, on-prem connectors, nuances of integrating with the abstracting away technical details. numerous applications required for integration. “ Boomi removes integration as a barrier for SaaS adoption and companies of all sizes can join the subscription-model revolution.” Boomi Inc. Confidential
  10. 10. BUSINESS CHALLENGE WHY BOOMI? •  Needed integration service to sync •  Enables Intuit to “build once and data from apps including deploy many” QuickBooks with the Intuit Partner Platform with no mapping required. •  No firewall changes for sync’ing with on-premise applications •  Integration needed Pass-to-On Premise, PaaS-to-Saas •  Centralized management of integrations for all deployments •  All sync setup must be performed •  Widget-based integration centrally to scale across the 4+ million QuickBooks customers functionality for business users. “Integration is a tricky problem. Having the experts at Boomi on our team eliminates that problem for the 14,000 developers in the Intuit Developer Network.” Boomi Inc. Confidential
  11. 11. Testimonials Boomi Inc. Confidential
  12. 12. Thank You! Boomi, Inc. 801 Cassatt Rd. Suite 120 Berwyn, PA 19312 Tel:610-854-0700 Fax: 610-854-0708 West Coast Office 473 Jackson St. 3rd Floor San Francisco, CA 94111 Boomi Inc. Confidential