EMERGING PLATFORMSBBYOpen:	  Best	  Buy’s	  New	  Distribu9on	  Channel	  	  Kumar	  Kandaswamy	  Best	  Buy	         June...
Best	  Buy:	  By	  the	  Numbers	           Founded	  in	  1966,	  Best	  Buy	  is	  the	  world’s	  largest	  CE	  retail...
BBYOpen	  –	  Best	  Buy’s	  Open	  API	  pla9orm	                                                                        ...
4	          EMERGING PLATFORMS
5	          EMERGING PLATFORMS
Example:	  	  Internal	  Best	  Buy	  Applica?ons	                                                                       E...
Example:	  	  BBYOpen	  Partners	                                                    EMERGING PLATFORMS                   ...
Just	  a	  few	  examples	  of…	  	                                                                                  EMERG...
Contact	       Kumar	  Kandaswamy	  kumar.kandaswamy@bestbuy.com	                                             EMERGING PLA...
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Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director, Open API Platform Business, Best Buy

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Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".

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Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director, Open API Platform Business, Best Buy

  1. 1. EMERGING PLATFORMSBBYOpen:  Best  Buy’s  New  Distribu9on  Channel    Kumar  Kandaswamy  Best  Buy   June  10,  2011   1  
  2. 2. Best  Buy:  By  the  Numbers   Founded  in  1966,  Best  Buy  is  the  world’s  largest  CE  retailer  making   technology  deliver  on  its  promise   1 #1  CE  retailer   Countries  Best  Buy  operates  in   5 (Canada,  China,  Mexico,  UK,  US)   EMERGING PLATFORMS 11 #  Best  Buy  Brands   1,311 #  Best  Buy  stores  in  the  US   180,000 #  Best  Buy  employees   500,000 Ac9ve  products  available  through  BBY   50,000,000,000 Annual  sales:  $  50  billion   2  
  3. 3. BBYOpen  –  Best  Buy’s  Open  API  pla9orm   EMERGING PLATFORMS 3  
  4. 4. 4   EMERGING PLATFORMS
  5. 5. 5   EMERGING PLATFORMS
  6. 6. Example:    Internal  Best  Buy  Applica?ons   EMERGING PLATFORMS 6  
  7. 7. Example:    BBYOpen  Partners   EMERGING PLATFORMS 7  
  8. 8. Just  a  few  examples  of…     EMERGING PLATFORMSBBYOpen  as  a  new  distribu9on  channel  for  Best  Buy   with  the  external  partner  ecosystem    …leveraging  the  offline  assets  and  capabili9es   powering  new  online  experiences!    There’s  more  to  come…  June  10,  2011   8  
  9. 9. Contact   Kumar  Kandaswamy  kumar.kandaswamy@bestbuy.com   EMERGING PLATFORMS @kumar_k   9  

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