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Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director, Open API Platform Business, Best Buy
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Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director, Open API Platform Business, Best Buy

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Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most ...

Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part, is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy. Speakers from Mashery, Best Buy, eBay/PayPal and Netflix joined to explore the "Evolution of Distribution" and examined the notion of "why every brand needs an API".

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Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director, Open API Platform Business, Best Buy Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director, Open API Platform Business, Best Buy Presentation Transcript

  • EMERGING PLATFORMSBBYOpen:  Best  Buy’s  New  Distribu9on  Channel    Kumar  Kandaswamy  Best  Buy   June  10,  2011   1  
  • Best  Buy:  By  the  Numbers   Founded  in  1966,  Best  Buy  is  the  world’s  largest  CE  retailer  making   technology  deliver  on  its  promise   1 #1  CE  retailer   Countries  Best  Buy  operates  in   5 (Canada,  China,  Mexico,  UK,  US)   EMERGING PLATFORMS 11 #  Best  Buy  Brands   1,311 #  Best  Buy  stores  in  the  US   180,000 #  Best  Buy  employees   500,000 Ac9ve  products  available  through  BBY   50,000,000,000 Annual  sales:  $  50  billion   2  
  • BBYOpen  –  Best  Buy’s  Open  API  pla9orm   EMERGING PLATFORMS 3  
  • 4   EMERGING PLATFORMS
  • 5   EMERGING PLATFORMS
  • Example:    Internal  Best  Buy  Applica?ons   EMERGING PLATFORMS 6  
  • Example:    BBYOpen  Partners   EMERGING PLATFORMS 7  
  • Just  a  few  examples  of…     EMERGING PLATFORMSBBYOpen  as  a  new  distribu9on  channel  for  Best  Buy   with  the  external  partner  ecosystem    …leveraging  the  offline  assets  and  capabili9es   powering  new  online  experiences!    There’s  more  to  come…  June  10,  2011   8  
  • Contact   Kumar  Kandaswamy  kumar.kandaswamy@bestbuy.com   EMERGING PLATFORMS @kumar_k   9