Welcome to ASOS…..discover fashion online• Global online fashion retailer. No.1 online fashion retailer in the UK.• Womenswear, menswear, footwear, accessories, jewellery and beauty.• Globally growing at 142% YoY.• Revenues in excess of $500 million.• 3rd most visited apparel site in the world (Daily Visits , Apparel Category, Comscore)
UK Shop to Global Fashion DestinationFrom a transactional From an online shop...commoditised relationship... ...to a community of committed fans ...to genuine fashion destination
ASOS Customer Experience Today ASOS.com Mobile Fashion Finder Marketplace
Future Customer Experience ASOS.com • Customer • Brand • Community • Social • Interac=ve • Mobile • Localisa=on Marketplace Fashion Finder
API For our Mobile Apps • The API powers our ipad/iphone APP (s). • Our API offers; – a full Product catalogue – Add to Shopping Basket Our API offers; • 270,000 downloads • No. 1 in the itunes lifestyle charts
Going Public with the API• We’ve got a lot of assets• Rich and interesting data sets• An audience hungry for new ways of cutting that data• Satisfy our customer demand.