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Marie Butson, ASOS
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Marie Butson, ASOS

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NYC BAPI 2011 Speaker Presentation

NYC BAPI 2011 Speaker Presentation

Published in: Lifestyle, Business
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Transcript

  • 1. BAPI25th October 2011 Marie Hamblin
  • 2. Welcome to ASOS…..discover fashion online•  Global online fashion retailer. No.1 online fashion retailer in the UK.•  Womenswear, menswear, footwear, accessories, jewellery and beauty.•  Globally growing at 142% YoY.•  Revenues in excess of $500 million.•  3rd most visited apparel site in the world (Daily Visits , Apparel Category, Comscore)
  • 3. UK Shop to Global Fashion DestinationFrom a transactional From an online shop...commoditised relationship... ...to a community of committed fans ...to genuine fashion destination
  • 4. ASOS Customer Experience Today ASOS.com   Mobile   Fashion   Finder   Marketplace  
  • 5. Future Customer Experience ASOS.com   •  Customer   •  Brand   •  Community   •  Social     •  Interac=ve   •  Mobile   •  Localisa=on   Marketplace   Fashion   Finder  
  • 6. API For our Mobile Apps •  The API powers our ipad/iphone APP (s). •  Our API offers; –  a full Product catalogue –  Add to Shopping Basket Our API offers; •  270,000 downloads •  No. 1 in the itunes lifestyle charts
  • 7. Going Public with the API•  We’ve got a lot of assets•  Rich and interesting data sets•  An audience hungry for new ways of cutting that data•  Satisfy our customer demand.
  • 8. Assets in context Some numbers...
  • 9. Future Customer Experience PUBLIC    API   ASOS.com   Marketplace   Fashion   Finder   PUBLIC    API  
  • 10. Future Extensions to the Public API Search   Buyers   Products   Sellers   Shopping   Global   ASOS   Basket   Outreach   Ra>ngs   Ou<it   Likes   Building   Loves   Checkout  
  • 11. Thank you Questions Request an API Keydeveloper.asos.com or ASOS_Dev Marie Hamblin - API Product Manager marieh@asos.com linkedin.com/in/mariehamblin ASOSMarie

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