Jean-Luc David, YellowAPI

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NYC BAPI 2011 Speaker Presentation

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Jean-Luc David, YellowAPI

  1. 1. WELCOME  Business  of  APIs  Conference  2011   New  York  City  
  2. 2. Rocket  Fuel  for  your  API  
  3. 3. 4s  t   e 1. Find  the  fit.   2. Remove  fricEon.   3. Market  differently.   b 4. Go  where  the  consumer  lives.  pracEces  
  4. 4. TradiEonal  
  5. 5. YellowAPI   PlaPorm  
  6. 6. what i want • fame • money • curated content • great toolshint:  trad  markeEng  won’t  work  with  him  
  7. 7. 1. Find  the  fit.   4s  t   e 2. Remove  fricEon.   3. Market  differently.   b 4. Go  where  the  consumer  lives.  pracEces  
  8. 8. WELCOME  Business  of  APIs  Conference  2011   New  York  City  

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