Unicorns                              +Abraham WilliamsWednesday, October 5, 2011
What is a Unicorn?Wednesday, October 5, 2011
What is a Unicorn?                    •        DevelopersWednesday, October 5, 2011
What is a Unicorn?                    •        Developers                    •        FanboysWednesday, October 5, 2011
What is a Unicorn?                    •        Developers                    •        Fanboys                    •        ...
What is a Unicorn?                    •        Developers                    •        Fanboys                    •        ...
What is a Unicorn?                    •        Developers                    •        Fanboys                    •        ...
What is a Unicorn?                    •        Developers                    •        Fanboys                    •        ...
What is a Unicorn?                    •        Developers                    •        Fanboys                    •        ...
Why you need UnicornsWednesday, October 5, 2011
Why you need Unicorns                    •        Community supportWednesday, October 5, 2011
Why you need Unicorns                    •        Community support                    •        Institutional memoryWednes...
Why you need Unicorns                    •        Community support                    •        Institutional memory      ...
Why you need Unicorns                    •        Community support                    •        Institutional memory      ...
Why you need Unicorns                    •        Community support                    •        Institutional memory      ...
People don’t scaleWednesday, October 5, 2011
People don’t scale                    • Support costWednesday, October 5, 2011
People don’t scale                    • Support cost                    • Divergent viewsWednesday, October 5, 2011
People don’t scale                    • Support cost                    • Divergent views                    • Development...
Unicorn Metrics                                          Bob   Steve                                    100               ...
Unicorn Metrics                                                        Bob   Steve                    •        Support eng...
Unicorn Metrics                                                        Bob   Steve                    •        Support eng...
Unicorn Metrics                                                           Bob   Steve                    •        Support ...
Unicorn Metrics                                                           Bob   Steve                    •        Support ...
Unicorn Metrics                                                           Bob   Steve                    •        Support ...
Empower your UnicornsWednesday, October 5, 2011
Empower your Unicorns                    •        Forum moderatorsWednesday, October 5, 2011
Empower your Unicorns                    •        Forum moderators                    •        Write blog postsWednesday, ...
Empower your Unicorns                    •        Forum moderators                    •        Write blog posts           ...
Empower your Unicorns                    •        Forum moderators                    •        Write blog posts           ...
Iterate your UnicornsWednesday, October 5, 2011
Iterate your Unicorns                    •        Iterate your productWednesday, October 5, 2011
Iterate your Unicorns                    •        Iterate your product                    •        Iterate your APIWednesd...
Iterate your Unicorns                    •        Iterate your product                    •        Iterate your API       ...
+Abraham Williams             @abraham          http://abrah.am           the@abrah.amWednesday, October 5, 2011
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Business of APIs Conference 2011 - Unicorns

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What Developers Want Lightening Talks - Abraham Williams

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Transcript of "Business of APIs Conference 2011 - Unicorns"

  1. 1. Unicorns +Abraham WilliamsWednesday, October 5, 2011
  2. 2. What is a Unicorn?Wednesday, October 5, 2011
  3. 3. What is a Unicorn? • DevelopersWednesday, October 5, 2011
  4. 4. What is a Unicorn? • Developers • FanboysWednesday, October 5, 2011
  5. 5. What is a Unicorn? • Developers • Fanboys • Early adoptersWednesday, October 5, 2011
  6. 6. What is a Unicorn? • Developers • Fanboys • Early adopters • HackersWednesday, October 5, 2011
  7. 7. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community membersWednesday, October 5, 2011
  8. 8. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • FriendsWednesday, October 5, 2011
  9. 9. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • FriendsWednesday, October 5, 2011
  10. 10. Why you need UnicornsWednesday, October 5, 2011
  11. 11. Why you need Unicorns • Community supportWednesday, October 5, 2011
  12. 12. Why you need Unicorns • Community support • Institutional memoryWednesday, October 5, 2011
  13. 13. Why you need Unicorns • Community support • Institutional memory • Beta testersWednesday, October 5, 2011
  14. 14. Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employeesWednesday, October 5, 2011
  15. 15. Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees • PassionWednesday, October 5, 2011
  16. 16. People don’t scaleWednesday, October 5, 2011
  17. 17. People don’t scale • Support costWednesday, October 5, 2011
  18. 18. People don’t scale • Support cost • Divergent viewsWednesday, October 5, 2011
  19. 19. People don’t scale • Support cost • Divergent views • Development timeWednesday, October 5, 2011
  20. 20. Unicorn Metrics Bob Steve 100 75 50 25 0Wednesday, October 5, 2011
  21. 21. Unicorn Metrics Bob Steve • Support engagement 100 75 50 25 0Wednesday, October 5, 2011
  22. 22. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 50 25 0Wednesday, October 5, 2011
  23. 23. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 25 0Wednesday, October 5, 2011
  24. 24. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 0Wednesday, October 5, 2011
  25. 25. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 • Open source code 0Wednesday, October 5, 2011
  26. 26. Empower your UnicornsWednesday, October 5, 2011
  27. 27. Empower your Unicorns • Forum moderatorsWednesday, October 5, 2011
  28. 28. Empower your Unicorns • Forum moderators • Write blog postsWednesday, October 5, 2011
  29. 29. Empower your Unicorns • Forum moderators • Write blog posts • Early look at featuresWednesday, October 5, 2011
  30. 30. Empower your Unicorns • Forum moderators • Write blog posts • Early look at features • PresentsWednesday, October 5, 2011
  31. 31. Iterate your UnicornsWednesday, October 5, 2011
  32. 32. Iterate your Unicorns • Iterate your productWednesday, October 5, 2011
  33. 33. Iterate your Unicorns • Iterate your product • Iterate your APIWednesday, October 5, 2011
  34. 34. Iterate your Unicorns • Iterate your product • Iterate your API • Iterate your communityWednesday, October 5, 2011
  35. 35. +Abraham Williams @abraham http://abrah.am the@abrah.amWednesday, October 5, 2011

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