Open	  APIs:	  State	  of	  the	  Market	            John	  Musser,	  ProgrammableWeb	                       @johnmusser	 ...
Introduc7on	                    ProgrammableWeb.com	                    •  The	  web’s	  API	  directory	                 ...
Growth	  	  	  |	  	  	  Diversity	  	  	  |	  	  	  Money	  3	  
Open	  APIs:	  Growth	  is	  accelera7ng	                           Total APIs over time4	  
Open	  APIs:	  Growth	  is	  accelera7ng	                               8	  Years	          1000	                         ...
Open	  APIs:	  Growth	  is	  accelera7ng	          2000	                                                18	  Months	      ...
Open	  APIs:	  Growth	  is	  accelera7ng	          3000	                                                                  ...
Open	  APIs:	  Growth	  is	  accelera7ng	          4000	                                                                  ...
API	  Billionaires	  Club	                    13 billion API calls / day (May 2011)                  10 billion API calls ...
API	  Billionaires	  Club,	  part	  2	                     1.1 billion API calls / day (April 2011)                   12 b...
Diversity	  11	  
APIs:	  some	  very	  compe77ve	  markets	  12	  
Breaking	  down	  eCommerce	  APIs	  
Breaking	  down	  travel	  APIs	                         Underlying	  airline,	  hotel,	  auto,	  cruise	  systems	  	  
Sampling	  growth	  by	  sector:	  Music	  15	  
Sampling	  growth	  by	  sector:	  Enterprise	  16	  
Sampling	  growth	  by	  sector:	  Shopping	  17	  
Sampling	  growth	  by	  sector:	  Social	  18	  
Money	  19	  
API	  business	  models,	  circa	  2005	  
API	  business	  models	  2011	  
API	  as	  Product	  When an API is not an extension of your product, but it is your product  22	  
API	  as	  Product	                             New ones every month…23	  
Screw	  the	  web	  site,	  let’s	  focus	  on	  the	  API	                        Qwerly shutters profile pages in favor ...
Have	  we	  seen	  this	  before?	  Why	  do	  we	  need	   Of	  course	  we	            Why	  do	  we	       Of	  course	...
thank	  you	                   QuesQons,	  ideas,	  comments?	  	           Email	  me:	  john@programmableweb.com	       ...
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Business of APIs Conference 2011 - ProgrammableWeb

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The State of APIs: Industry Overview
John Musser, Founder, Programmable Web

Published in: Technology, Business
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Business of APIs Conference 2011 - ProgrammableWeb

  1. 1. Open  APIs:  State  of  the  Market   John  Musser,  ProgrammableWeb   @johnmusser   Business  of  APIs  Conference,  SF,  2011  
  2. 2. Introduc7on   ProgrammableWeb.com   •  The  web’s  API  directory   •  News,  community,  tools   •  4,000  Web  APIs    
  3. 3. Growth      |      Diversity      |      Money  3  
  4. 4. Open  APIs:  Growth  is  accelera7ng   Total APIs over time4  
  5. 5. Open  APIs:  Growth  is  accelera7ng   8  Years   1000   Total APIs over time5  
  6. 6. Open  APIs:  Growth  is  accelera7ng   2000   18  Months   8  Years   1000   Total APIs over time6  
  7. 7. Open  APIs:  Growth  is  accelera7ng   3000   9  Months   2000   18  Months   8  Years   1000   Total APIs over time7  
  8. 8. Open  APIs:  Growth  is  accelera7ng   4000   6  Months   3000   9  Months   2000   18  Months   8  Years   1000   Total APIs over time8  
  9. 9. API  Billionaires  Club   13 billion API calls / day (May 2011) 10 billion API calls / month (January 2011) Over 260 billion objects stored in S3 (January 2011) 1.6 billion API-delivered stories / month (October 2010) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009)9  
  10. 10. API  Billionaires  Club,  part  2   1.1 billion API calls / day (April 2011) 12 billion API calls / month (May 2011) 5 billion API calls / month (May 2011) 4 billion API calls / month (August 2011) 3 billion API calls / month (July 2011) 2 billion API calls / month (September 2010) 1.5 billion API calls / month (May 2011) 1 billion API calls / month (September 2011)10  
  11. 11. Diversity  11  
  12. 12. APIs:  some  very  compe77ve  markets  12  
  13. 13. Breaking  down  eCommerce  APIs  
  14. 14. Breaking  down  travel  APIs   Underlying  airline,  hotel,  auto,  cruise  systems    
  15. 15. Sampling  growth  by  sector:  Music  15  
  16. 16. Sampling  growth  by  sector:  Enterprise  16  
  17. 17. Sampling  growth  by  sector:  Shopping  17  
  18. 18. Sampling  growth  by  sector:  Social  18  
  19. 19. Money  19  
  20. 20. API  business  models,  circa  2005  
  21. 21. API  business  models  2011  
  22. 22. API  as  Product  When an API is not an extension of your product, but it is your product 22  
  23. 23. API  as  Product   New ones every month…23  
  24. 24. Screw  the  web  site,  let’s  focus  on  the  API   Qwerly shutters profile pages in favor of lucrative ‘DNS for people’ API TechCrunch, May 5, 201124  
  25. 25. Have  we  seen  this  before?  Why  do  we  need   Of  course  we   Why  do  we   Of  course  we   a  Web  site?   have  a  Web  site   need  an  API?   have  an  API   1995 2000 2005 2010 25  
  26. 26. thank  you   QuesQons,  ideas,  comments?     Email  me:  john@programmableweb.com   TwiVer:  @johnmusser  26  

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