Jay-Z Music Video
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Jay-Z Music Video

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Jay-Z Music Video Jay-Z Music Video Presentation Transcript

  • Music Video
    Music Video Analysis:
    Music videos demonstrate genre characteristics
    There is a relationship between lyrics and visuals
    There is a relationship between music and visuals
    A visual style
    Voyeuristic treatment of the female body
    6. Intertextual reference
  • Jay-Z – 99 Problems
    1.
    • Hood/urban are, Brooklyn, New York.
    • Representations of a ‘gangster’ lifestyle – cruising in cars, dog fights, loitering, pulled over by police, basketball, guns, criminality, money.
    • Street dancing.
    • Scantily.
    • Goes against representations of wealthy – lacks cars, money, clothes, bling, women.
    • Women are minor element in the video.
  • 2.
    • ‘From the hood’ – Jay-Z pulls his hood down.
    • ‘Radio’ – Image of radio.
    • ‘Bitch’ – Women.
    • ‘Jay-Z’ – Points to himself.
    • ‘Fast forward’ – Moves hand to demonstrate.
    • Overall, images illustrates the lyrics, theme of story = all the problems Jay-Z has.
  • 3.
    • Cuts on the beat.
    • hard hitting music, aggressive sounding with emphasis on a beat rather than melody.
  • 4.
    • Lots of shots of Jay-Z, some close-ups.
    • Close-ups of other men as well – aggressive looking.
    • Long shots of women, not close-ups (not important).
    • Jay-Z doesn’t need exposure because he’s established already.
    • Jay-Z has own record label, Rock-A-Feller.
  • 5.
    • Jay-Z puts his hand over camera, audience look through fingers.
    • X-ray vision shot of money in boot, we see through the boot.
    • Video of Jay-Z outside subway station.
  • 6.
    • Possibly a video of him, representing himself?