marketing originated English-ver.

1. Improvement Proposal in an abridged version
for GrandPrinceHotelKyoto
Masato Kawajiri

2. Improvement Proposal for
GrandPrinceHotelKyoto
ＵＲＬ・・・http://www.princehotels.co.jp/kyoto/
Your hotel is a big well-established one built 30 years
ago, but your strength is not placed on your
homepage, further more It’s also not expressed
yourself very well to users.
That’s why I thought that it was a waste.
For the drawng in customers,
・provide the page for whom (target),
・What you appeal (contents),
・How you appeal (UI, usability)
It is necessary to reconsider those fundamentally from
the user's perspective.
1

3. 1. provide the page for whom (TOP PAGE)
2. What you appeal (TOP PAGE)
3. What you appeal (Page for access)
4. How you appeal (TOP PAGE)
5. How you appeal （ Page for the guestroom ）
2

4. 1. provide your page for whom (TOP PAGE)
1-1. provide the page to new users
3
1-2. What type of users should you target among new users?

5. ● What does your contents of TOP PAGE
express ?
(Understanding contents of your TOPPAGE)
→ there are too many contents about
stay plans and restaurants
(refer to the right figure)
→the current substance of your contents
for whom?
→It’s for the return guests who know
about your hotel already or members
・For Users who use only your restaurants
・current outlines of TopPage(UI)
Of you( grandprincehotelKyoto)
1-1. provide your page to new users
1-1-1. Understanding the current situation(your website)
4
1. provide your page for whom (TOP PAGE)
H R
S S S S
O H
R
R
R
R O H
O H O
S S S
S S
H・・ hard aspects S・・・stay plans
R・・・restaurants,banquets O・・・others

6. ・Current situation
→your page is mainly for return users
Return users
New users
New users
・improvement plan
→target on the new users
1-1-2. improvement plan→ provide your page to new users
5
1. provide your page for whom (TOP PAGE)
1-1. provide your page to new users
Return users

7. Ex）location,
guestroom,
meal
Important information Detailed infomation
Ex)stay plans,
campaigns
1-1. provide your page to new users
1-1-3. Information classification
1. provide your page for whom (TOP PAGE)
● Understand hotel resources
①hard aspects ②soft aspects
②stay plans , campaigns are mostly for return users.
Those are just Up-selling.
That’s why I described current your website is
for return users in the previous page. 6

8. Which type of customer do you want, Return users? Or new users? Currently It seems
that your website focus on only return users and members, because your hotel have a
long history. But are you satisfied with only current occupancy rate?
I guess there are many potential customers(new users) in current market.
Prince
hotel
Memb
ers
return
users
New users
Current situation
Market
1-1-4. Understanding the current situation(users and market)
7
1. provide your page for whom (TOP PAGE)
1-1. provide your page to new users

9. ●hypothesis・・・Users would like to try staying various types of hotel
・three reason for that hypothesis
① Commoditization of the hotel as a product has proceeded
→ The difference between the quality and the price in current hotel market
is getting narrow. (by price competing and growing up quality of Budget hotel)
That’s why I consider that users would like to stay hotels they have never
stayed.
②It became easier to compare and consider products by development of
portal site
→User can get information about many hotels easily.
③there are many competitors
→ they make many choices to stay for users
1.
1-1-5.Why I recommend the new users
8
1-1. provide your page to new users
1. provide your page for whom (TOP PAGE)

10. ・Traffic Analysis→rate of the new users
■ what I want to know ・・・The percent of new users for the current date range
(new_visitors / total_visitors) in the past 5 years
■ Confirmation data ・・・Measure the number of new customers and repeaters,
by year, And compare the past five years
and calculate change rate.
（→GA→menu→users→ users →「 The percent of new users 」）
Data is only a guide.
What important is contents of your website. It is not for new customers currently.
Of course the strategy may change depending on circumstances of users and market.
1-1-6. Understanding the current situation(users and market)
9
1-1. provide your page to new users
1. provide your page for whom (TOP PAGE)

11. 1. provide your page for whom (TOP PAGE)
1-1. provide your page to new users
10
1-2. What type of users should you target among new users?

12. ① Segmentation
divide new users according to generation,
preference, application
ex）family, elderly couple,business、
User who want a Sightseeing for●●
1-2-1.ＳＴＰanalyzing①（Segmentation）→divide new users according to their type
New Users
1-2. What type of users should you target,among new users?
・STPanalyzing
11
1. provide your page for whom (TOP PAGE)
・ Definition of new users
Users who considering a stay hotel in Kyoto and
users who have never stay your hotel or hardly stay
provide your page to new users(chapter1-1)

13. ① Segmentation
divide new users according to generation,
preference, application
ex）family, elderly couple,business、
User who want a Sightseeing for●●
1-2-2.ＳＴＰanalyzing②（Targeting）→ select the targeted type of users
1-2. What type of users should you target,among new users?
・STPanalyzing
12
1. provide your page for whom (TOP PAGE)
②Targeting
After ① , select a targeted users who matched
to your business resources among users
divides by ①.
Your resources(strengths) are picked up by3C
analyzing（26thpage）
New Users
・ Definition of new users
Users who considering a stay hotel in Kyoto and
users who have never stay your hotel or hardly stay
provide your page to new users(chapter1-1)

14. 1. provide your page for whom (TOP PAGE)
2. What you appeal to new users(TOP PAGE)
3. What you appeal to new users (Page for access)
4. How you appeal (TOP PAGE)
5. How you appeal （ Page for the guestroom ）
13

15. 2-1. appeal features and strengths of hard aspects
2-2. about ‘features and strengths of hard aspects’’
what kinds of features and strengths should you post actuaｌly?
2-3. find and pick up your feature points
2-4. installing navigation to contents of each customer attribute
and porpose
14
2. What you appeal to new users (TOP PAGE)

16. →Your Top page has too many contents about
stay plans and restaurants(refer to the right figure)
→it is good for the return guests who know
about your hotel or members,
but it is hard to understand overall and
feature points for new users（related page4）
15
2-1-1. Understanding contents of your TOPPAGE
2-1. appeal features and strengths of hard aspects
2. What you appeal to new users (TOP PAGE)
・current outlines of TopPage(UI)
H R
S S S S
O H
R
R
R
R O H
O H O
S S S
S S
H・・ hard aspects and strengths S・・・stay plans
R・・・restaurants,banquets O・・・others
Is current your top page of website good
for new customers (chapter1-1)?

17. ・improved overall outline of TOPPAGE
features and strengths of
hard aspects
（ guestrooms ,location,hots
pring,meal, facilities etc…）
→by posting features and strengths of hard
aspects such as guestrooms or location,
(related page6)
you can make new users who don’t know you
to tell overall and feature points.
16
2-1-2. improvement plan→ appeal features and strengths of hard aspects
2-1. appeal features and strengths of hard aspects
2. What you appeal to new users (TOP PAGE)

18. ・want to go ○○ Tourist Spot, Hence, want to stay hotel close to○○(location)
・if nostalgic Kyoto dishes have been served, I want to have it(dishes)
・ have a trip with my family hence I enjoy a calm time in a relaxed atmospheres room
（guestroom）
I consider that new users need information of hard aspects
and strengths first, when they visit your hotel website
・the mentality of users who looking for hotels in Kyoto
New users
features and strengths
of hard aspects
（ guestrooms ,location,hotspr
ing,meal,facilities etc…）
17
2-1-3. why you should appeal features and strengths of hard aspects
2-1. appeal features and strengths of hard aspects
2. What you appeal to new users (TOP PAGE)

19. ●order of information understanding of user
→understand overall at first, and then if they interested it ,read its details.
→When users visit the website. Basically they read only points, if they get details first,
they lose their motivation. thus you should offer somepoints to TOPPAGE that users
are most likely to visit at first(depend on the situations)
・関連サイト
「 How Users Read on the Web」(JAKOB NIELSEN)
https://www.nngroup.com/articles/how-users-read-on-the-web/
「 Inverted Pyramids in Cyberspace」(JAKOB NIELSEN)
https://www.nngroup.com/articles/inverted-pyramids-in-cyberspace/
①overall
(point)
②details
ＴＯＰPAGE
(or category page） Detailed information page
18
2-1-4. why should you post features and strengths of hard aspects on TOPPAGE
2-1. appeal features and strengths of hard aspects
2. What you appeal to new users (TOP PAGE)
Unless you understand ①,you won’t be interesting in②

20. ■what you want to know①
Do stay plans and campaigns on current TOPPAGE work for users well?
■comfirmation data①
・understanding percentage and number of Clicks of each stayplan and campagin
（→GA→behavior→site contens→Pageanalytics)
・ transitions to the leading user flows from TOPPAGE →
Which one of pages(where) do Users visit next to TOPPAGE?
（→GA→behavior→site contents→navigation summary)
■ what you want to know ②
Do users who clicked ① take conversions?
■ comfirmation data ②
・Contribution to conversions of the links of each stayplan and campaign on TOPPAGE
（→GA→behavior→site contents→Pageanalytics→ Contribution to conversions→clicks)
→Clicks archived goals have been shown
→if links of each stayplan and campaign contribute to conversions→TOPPAGE works well.
→if not→TOPPAGE doesn’t work well.
2-1-5. Traffic Analysis →grasping performance of currentTOPPAGE
19
2-1. appeal features and strengths of hard aspects
2. What you appeal to new users (TOP PAGE)

21. 2-1. appeal information of hard aspects and strengths
2-2. about ‘features and strengths of hard aspects’’
what kinds of features and strengths should you post actuaｌly?
2-3. find and pick up your feature points
2-4. installing navigation to contents of each customer attribute
and porpose
20
2. What you appeal to new users (TOP PAGE)

22. Comfirming contents of hard
aspects and strengths(red circle)
21
2-2. about ‘features and strengths of hard aspects’’ what kinds of features and
strengths should you post actuaｌly?
2. What you appeal to new users (TOP PAGE)
H R
S S S S
O H
R
R
R
R O H
O H O
S S S
S S
・current outlines of TopPage(UI)
Of you( grandprincehotelKyoto)
H・・ hard aspects and strengths S・・・stay plans
R・・・restaurants,banquets O・・・others
2-2-1. Understanding the current situation(your website)

23. You have some good information.but I don't think that is such a great idea.
Also you need to devise presentation techniques.
It doesn’t play a role as a Table of contents.and can’t lead users to other pages
Feature
of hard
aspect
contents evaluation
Guest
room
Available WIFI in the room That is not special . It can’t increase the
customer's desire to buy.
No information about the guestrooms.
location Check’in at Kyotostation
Users are able to leave their baggage,as it
can be tourism.
I think that is nery nice.but users maynot
find it. Because that space is small. And
ithas been arranged at a position where it
does not stand out
dishes nostalgic Kyoto French dishes,
chinese foods ,Japanese,
breakfast at the café paticular in Kyoto
About restaurant ,Actual contents have
been expressed with a certain level of
quality.
want you to arrange Contents of breakfast
to more stand out.
22
2. What you appeal to new users (TOP PAGE)
2-2-2. Understanding contents of hard aspects and strengths acurately
2-2. about ‘features and strengths of hard aspects’’ what kinds of features and
strengths should you post actuaｌly?

24. Feature of
hard aspect
contents evaluation
Guest
room
a pocket coil of a bed manufacturer-
serta-co. of the world's 14 highest peaks
a bed manufacturer-serta-co. have been
installed to every room.
That indicates they are particular in the bed.
location Takes 6minutes from Kyoto
station.subway one-stop
Best location for Kyotosightseeing
Concrete station name has been
described
Those indicate very good location from
Kyotostation.located center of Kyoto city.
and show positional relationship to sightspots.
dishes Kyoto-style home cooking with boiled
vegetable breakfast buffet
Features of breakfast have been expressed with
a certain level of quality
large
public
bath
large public bath with sauna That indicates advantage exactly.
23
2. What you appeal to new users (TOP PAGE)
2-2-3. reference example→vessel-hotel campana KYOTO
（http://www.vessel-hotel.jp/campana/kyoto/）
They make themselves on their Toppage and show their actual advantage.
Presentation techniques are also good.
Play a role a Table of their Toppage.
2-2. about ‘features and strengths of hard aspects’’ what kinds of features and
strengths should you post actuaｌly?

25. 2-1. appeal information of hard aspects and strengths
2-2. about ‘features and strengths of hard aspects’’
what kinds of features and strengths should you post actuaｌly?
2-3. find and pick up your features
2-4. installing navigation to contents of each customer attribute
and porpose
24
2. What you appeal to new users (TOP PAGE)

26. Are there attractive else?
→need to find and pick up your feature points again.
→ Current information of hard aspects and strengths which is on your
toppage (22th page)
・ Available WIFI in the room
・ Check’in at Kyotostation
・ nostalgic Kyoto French dishes,
chinese foods
・・・ am not satisfied with the contents above,
and it is small volume.
2-3. find and pick up your features
2-3-1. Understanding the current situation(your features and strengths of hard aspects
on your toppage)
25
2. What you appeal to new users (TOP PAGE)

27. ＣＯＭＰＡＮＹ
find and pick up your own resources(related page 25)
To understand 3C, conduct a
interview to FrontDesk clerk
,Webmaster
And a questionnaire survey
Or Analyze their online reviews
ＣＵＳＴＯＭＥＲ
find and pick up types of
users attribution and
situations of users who use
hotels in Kyoto
ＣＯＭＰＥＴＩＴＯＲ
Compare the resources of
competing with your company,
determine a direction to run
26
2-3. find and pick up your features
2-3-2. 3C analyzing
2. What you appeal to new users (TOP PAGE)

28. information of hard
aspects and strengths
Appeal Materials Having a balance 3C
on your Toppage as USP
27
ＣＯＭＰＡＮＹ
find and pick up your own resources
ＣＵＳＴＯＭＥＲ
find and pick up types of
users attribution and
situations of users who use
hotels in Kyoto
ＣＯＭＰＥＴＩＴＯＲ
Compare your resource and
competitor, determine a direction
to run
2-3. find and pick up your features
2-3-3. creating USP(features and strengths of hard aspects)
2. What you appeal to new users (TOP PAGE)

29. 2-1. appeal features and strengths of hard aspects
2-2. about ‘features and strengths of hard aspects’’
what kinds of features and strengths should you post actuaｌly?
2-3. find and pick up your features
2-4. Create content by attribute and purpose, and set up its navigation
28
2. What you appeal to new users (TOP PAGE)

30. ・Toppage
features and
strengths of hard
aspects
navigation to contents
by attribute and
purpose
①Users can be proactive in looking for information.
I expect “features and strengths of hard aspects on 27th page is popular in users,
but it is just “pushed contents by supplier”
On the other hand content by attribute and purpose is pulled contents for
intended users. To classify information into attribution and purpose makes it
easier for users to find information they like and it gives an incentive for action.
Also I consider that there are many users who looking for hotels from
“”purpose perspective””(intended users).
②Users can catch information as if that is to me
for example if User in attribution of Family would find navigation for family,
he realizes that it’s my shoes.
2-4-1.merit installing
29
2. What you appeal to new users (TOP PAGE)
2-4. Create content by attribute and purpose, and set up its navigation

31. →for example if「our anniversary」 of left-c
is clicked,
the contents of our-anniversary
will be shown
・example① shikotsuko-Turuga-resort-spa mizunouta
30
2-4-2.example1 shikotsuko-Turuga-resort-spa mizunouta
http://www.mizunouta.com/
2. What you appeal to new users (TOP PAGE)
2-4. Create content by attribute and purpose, and set up its navigation

32. Example in Previous page , a link destination of navigation is “Page”
A link destination this example is “Stay plan list”
if bottom-red-circle 「 For a business a business trip 」is clicked,
Stay plan list relation to business or a business trip will be shown
31
2-4-3.example2 . Palace Hotel Omiya
http://www.palace-omiya.co.jp/stay_cat/41e0210e/
2. What you appeal to new users (TOP PAGE)
(For business a business trip)
example2 Palace Hotel Omiya
http://www.palace-omiya.co.jp/stay_cat/41e0210e/
2-4. Create content by attribute and purpose, and set up its navigation

33. 1. provide your page for whom (TOP PAGE)
2. What you appeal to new users(TOP PAGE)
4. How you appeal (TOP PAGE)
3. What you appeal to new users (Page for access)
5. How you appeal （ Page for the guestroom ）
32

34. 3-1.understanding user and market
3-2.creating a summary map for access
33
3. What you appeal to new users (Page for access)

35. Strength
Your own strengths
Weakness
Your own weakness,future tasks
・largeness and quality of the rooms
・the surrounding natural
environment
・Kyotostation-check’in
・breakfast
・bad location from Kyotostation,
and central area of Kyoto.
Opportunity
opportunity in external
environment
Threat
Bad things for you in external environment
not consider this time ・free shuttle bus of Westin Miyako hotel
Kyoto(Kyotostation→hotel）
As a major concern, there is a weakness of location compared to competitors. You
are far from Kyotostaion.(5~6km?)Location of Westinhotel for Kyotostation is also
not very good, but the shuttlebus work to cover their weakness very well. According
to reviews to them, that shuttle bus is always busy. You need some service or device
to cover this weakness.
3-1.understanding user and market
3-1-1. SWOT analyzing
34
3. What you appeal to new users (Page for access)

36. This user voice is some part of the whole , but when I think about actual location
And a characteristic of Kyoto which is a tourist spot , I believe that is convincing.
Usually you can’t grasp users who secede before making reservation.Unless conduct
user’s interview.But thanks to reviews, it came to surface.
It is valuable to understand mentality of users in a study step, I think supplier side
should keep in their mind “”users secede due to location”” I want you to recall when
you reserve a hotel. The location is an important factor for staying.
・picked up a part of your review
Stayed one night for kyototrip with my mother.
Often visit Kyoto ,and realize your hotel,but keep it away when I think about location.
This time,picked up you because of sightseeing for Ohara~
●reason・・・Many users secede from your website(or your pages on portal site)
due to location, when they find hotels
35
3-1.understanding user and market
3-1-2. Why I care your weakness?(conducted SWOT analyzing)
3. What you appeal to new users (Page for access)

37. ①see access
page to
understand
location
②it seems it is far
from my
destination,futher
more it is hard to
understand
→to prevent their separation.
Enhance access page
broke away from your website
36
3-1.understanding user and market
3-1-3. guess user psychology when viewing the access page of you
3. What you appeal to new users (Page for access)

38. 3-1.understanding user and market
3-2.creating a summary map for access
37
3. What you appeal to new users (Page for access)

39. →Most of users come your hotel via
Kyotostation or the center area of Kyoto
while Given the actual location of Kyoto.
But your page doesn’t tell the positional
relationship between your hotel and
Kyotostation or the center area of Kyoto or a
major sightspots as basic information.
Futhermore doesn’t show that three of those
are on the same subwayline.
Also Google Map on your current page doesn’t
pick up a major sightspot,and doesn’t show the
time required to reach there.
Your
hotel
The center
area of Kyoto Kyoto
station
？
？
？ ？
？
● the current situation your Page for access ・・・ doesn’t express the positional relationship
to major sightspots , Kyotostation from your hotel.(or distance , the time required)
3-2.creating a summary map for access
3-2-1. Understanding the current situation(Page for access)
38
3. What you appeal to new users (Page for access)

40. →By posting a summary map for access
like a right reference ,you make users to
understand easily
a positional relationship to major
sightspots , Kyotostation from your hotel.
Reference) Lottecityhotel Kinshicho
http://lottecityhotel.jp/
39
3-2.creating a summary map for access
3-2-2.improvement plan→creating a summary map for access
3. What you appeal to new users (Page for access)

41. 1. provide your page for whom (TOP PAGE)
2. What you appeal to new users(TOP PAGE)
3. What you appeal to new users (Page for access)
5. How you appeal （ Page for the guestroom ）
4. How you appeal (TOP PAGE)
40

42. 4-1. move the same kind of contents closer ,
move the different kind of contents away
4-2. narrow down the number of contents
4-3. vary the pace for design and layout
41
4. How you appeal (TOP PAGE)

43. →The contents on the right are mixed even
though their type is different.
Users overlook information they want when
they see very complicated information.
Because basically users read only point.
「pick up」in the middle section of TOPpage
・the current situation→ the different kind of contents are mixed
H R
O H
R
R
R
R O H
S S
4-1. move the same kind of contents closer , move the different kind of contents away
4-1-1. Understanding the current situation(Top Page)
42
4. How you appeal (TOP PAGE)
・related site
「 How Users Read on the Web」(JAKOB NIELSEN)
https://www.nngroup.com/articles/how-users-read-on-the-web/
H・・ hard aspects and strengths S・・・stay plans
R・・・restaurants,banquets O・・・others

44. By moving the same kind of contents closer ,
distinguish from the different ones.
Everyone attract users attention.
・ the current situation ・・・
「pick up」in the middle section of TOPpage
・related site
・The proximity
http://webdesignrecipes.com/4-factor-of-designing/
H H
H
R R R
R
R
・ example for improvement plan
43
H・・ hard aspects and strengths S・・・stay plans
R・・・restaurants,banquets O・・・others
4-1. move the same kind of contents closer , move the different kind of contents away
4-1-2. improvement plan →move the same kind of contents closer , distinguish from
the different ones
4. How you appeal (TOP PAGE)
H R
O H
R
R
R
R O H
S S

45. 4-1. move the same kind of contents closer ,
move the different kind of contents away
4-2. narrow down the number of contents
4-3. vary the pace for design and layout
44
4. How you appeal (TOP PAGE)

46. S S S S
S S S
・「recommended stay plan , events」ＵＩ summary
on the middle section of Toppage
S
S・・・stay plan
・ the current situation
→It is hard to understand because
the similar type of contents are too many
4-2. narrow down the number of contents
4-2-1. Understanding the current situation→ the posted contents are too many
45
4. How you appeal (TOP PAGE)

47. S
It is hard to understand
because the similar type of contents
are too many
S S
By narrowing down ,you make
that easy to understand
（detailed explanation in next page)
46
S S S S
S S S
・「recommended stay plan , events」ＵＩ summary
on the middle section of Toppage
S
S・・・stay plan
・ example for improvement plan
→narrow down the number of contents
4-2. narrow down the number of contents
4-2-2. improvement plan→ narrow down the number of contents
4. How you appeal (TOP PAGE)

48. 「Forms of Decision Avoidance and the status quo」
By ELDAR SHAFIR
http://wws.princeton.edu/faculty-research/faculty/shafir
・example for tasting at supermarket
tasting booths offered the opportunity to taste 6
different jams in one condition, or any of
24 jams in the second. Of those who stopped to taste,
30 per cent proceeded to purchase a jam in the 6-jams
condition, whereas only 3 per cent purchased a jam in
the 24-jam condition
Narrow down the number of choices is important.
Number of 3-5 is just right.
47
4-2. narrow down the number of contents
4-2-3. Why Having Too Little Means So Much
4. How you appeal (TOP PAGE)

49. 4-1. move the same kind of contents closer ,
move the different kind of contents away
4-2. narrow down the number of contents
4-3. vary the pace for design and layout
48
4. How you appeal (TOP PAGE)

50. →the layout is too simple,or there are too
many contents.
Its point is hard to understand,
or is too messy
4-3-1. the current situation→the layout of your Toppage is too simple
UI summary on your Toppage
49
4-3. vary the pace for design and layout
4. How you appeal (TOP PAGE)

51. →By Changing size of layout and shape makes
sharp and improve visibility of Everycontents
Futher more,considering narrow down
the number of contents,I recommend
example below.
・current condition
4-3. vary the pace for design and layout
4-3-2. improvement plan → vary the pace for layout
50
4. How you appeal (TOP PAGE)
UI summary on your Toppage
・ example for improvement plan

52. 1. provide your page for whom (TOP PAGE)
2. What you appeal to new users(TOP PAGE)
3. What you appeal to new users (Page for access)
5. How you appeal （ Page for the guestroom ）
4. How you appeal (TOP PAGE)
51

53. 5. How you appeal （ Page for the guestroom ）
5-1. install CTA from page for guestroom
5-2. Display a list of stay plan to link destination of CTA
5-3. by improving ,make summary easy to understand
52

54. →there are no links from page for
guestroom to the room
reservation(CTA) which is the leading
user flows.
For example when users see the page
for guestroom A and think that they
want to stay that room , having no CTA
on page for guestroom A (user take the
trouble of finding CTA ( ex)paying a visit another
page)) is not good for the userability.
・Page for guestroom
http://www.princehotels.co.jp/kyoto/room/f01_room01.html/
5-1. install CTA from page for guestroom
5-1-1. the current situation→there are no links from page for guestroom
to room reservation(Call To Action).
53
5. How you appeal （ Page for the guestroom ）

55. →by installing CTA on the
guestroom(red circle), unable users to
go on the leading flow for reservation
without moving another page.
→Futhermore if you put”the list of stay
plans of guest room type being viewed
by users”” to link destination,you can
make userbility improve.（detailed
explanation in the 56th page）
54
5-1. install CTA from page for guestroom
5-1-2. improve plan→ install CTA(link to the room reservation) from page for guestroom
5. How you appeal （ Page for the guestroom ）

56. 5. How you appeal （ Page for the guestroom ）
5-1. install CTA from page for guestroom
5-2 . Display a list of stay plan to link destination of CTA
5-3. by improving ,make summary easy to understand
55

57. ①the page for the type of room A
Because your hotel has various type of stay plans
and the type of rooms,
To specify those from scratch is time consuming.
・improve plan→display the list of stay plans of the type of room A , if users click CTA on
the page of the type of room A.
→It makes users skip ②above
Find and Select the
stay plans of the
room typeA again
the booking form
Have to move to
the“search table”
or the page for stayplans
Because there is
no CTA on that page .
②the page for stay plans
the list of stay plans
of the type of
room A
the current situation →a current user flow from the type of room A to the reservation form
the list of stay
plans of the
type of room A
the booking form
CTA
5-2. Display a list of stay plan to link destination of CTA
5-2-1. the current situation→ Users take a lot of trouble for making a reservation. When they
are on the page for guestroom.Because there is no CTA on the
page for guestroom.
56
5. How you appeal （ Page for the guestroom ）
③the page for stay plans
①the page for the type of room A ②the page for stay plans

58. →if you click CTA(red circle),
you go to the stay plan list of the
room type you are viewing.
Futhermore are able to select the
type of the room for smoking(red
circle bottom) or non-smoking(red
circle upper).
Those are user-friendly.
Page for single room Palace hotel Omiya
http://www.palace-omiya.co.jp/stay/single.html
5-2-2. reference）Palace hotel OMIYA
57
5-2. Display a list of stay plan to link destination of CTA
5. How you appeal （ Page for the guestroom ）

59. 5. How you appeal （ Page for the guestroom ）
5-1. install CTA from page for guestroom
5-2 . Display a list of stay plan to link destination of CTA
5-3 making it easy to grasp the outline
58

60. UI Summary for the room categories page
http://www.princehotels.co.jp/kyoto/room/
・
・
・
・
・
→Because the page is too long , you have to scroll to
the bottom of the page to understand the overview.
It is difficult for users to find the target page.
■reason why it is too long
・ 18 type of rooms are "vertically aligned"
・The space frame of each guest room is large.
the bottom of the page
The type of
guestroom①
The type of
guestroom ②
The type of
guestroom ③
The type of
guestroom ⑱
5-3. making it easy to grasp the outline
5-3-1.understanding the current situation ・・・ the summary for the room categories
page is hard to understand
59
5. How you appeal （ Page for the guestroom ）

61. ●point of improvement
・ Make vertical one row to three vertical rows.
・Small one explanatory space.
By shortening the page, you can grasp the outline
without scrolling to the bottom.
reference
http://www.palace-omiya.co.jp/stay/rooms.html
・
・
Room
type①
Room
type②
Room
type③
Room
type④
Room
type⑤
Room
type⑥
Room
type⑦
Room
type⑧
Room
type⑨
5-3-2.improve plan・・・making it easy to grasp the outline
60
5-3. making it easy to grasp the outline
5. How you appeal （ Page for the guestroom ）