Cultural customisation of websites for japanese subsidiaries of
Cultural customization of websites for Japanese subsidiaries of global companies s1180192 Masashi Hashimoto
What is Japanese Cultural Customization• Japanese Culture and online consumer 1. Collectivism 2. Uncertainty Avoidance 3. Power Distance 4. Masculinity 5. High Context
Japanese Culture and ValuesIt is very important that customization of websites for Japanese exploit the concept of Japanese culture and values.Japan is a traditional society with symbols , ritual , values and an intricate contextual elements.At a macro level, Japanese culture can be described five values.1. Individualism-collectivism2. Power Distance3. Masculinity-Femininity4. High-low context5. Uncertainty
CollectivismJapanese are very important community relations and family. And they think much of the public image.For example Culture customization,• If shop website would be better off Showing the image that everybody can shop with a light heart.
Uncertainty AvoidanceAs Japan is very risk-averse society.It is important to reduce risk, anxiety and uncertainty that Japanese consumers might have shopping online.
Power DistanceJapan is collectivism society and Japan is rooted in tradition , hierarchy and both social customs and role structure.In this society being aware of social hierarchal structure is important so many Japan society official website display the CEO’s message and depicts them with high honor and respect.
Masculinity-FemininityMany Japanese people want to succeed , challenge and at the same time conform to the group norm a not stand out.They want to attain the ultimate in my hobbyand something skill.
High ContextIn Japanese culture is very hung up contextand accepting of graphics, color and image to add depth and context to the communication. And In Japan certain colors carry specific meaning. So color image is different for different types of colorFor example – Red : the color of luck – Yellow : the Japanese color of courage