Slide 7 – What? – Web Portal & Vertical SearchHow it works….This is the homepage –An older beta web site with 3000 brand names and links to their official web sitecurrently exists but it needs to be fully loaded with more of the features before it can be launched to the public.In lieu of a working web site, I’m showing you some wireframes to get a feel for the user experience. Please excuse the lack of design:Consumers may come to www.shopbybrands.com for a number of reasons:One would be to Search for a specific brand name page and site which they do on the homepage. The site allows for misspelled and mistyped words. Because all brands are listed for free with no registration or marketing agreement required, consumers can be confident that they will find the brand name they are looking for.AND Product SearchIf a user can’t think of any more brand names for luggage, They can search for brand names across all product categories and types…..
Slide 8 – What? – Advertising-supported Wed SiteThis is the returned brand page – So if a user wants to consider a Hartman suitcase, they would get a page with the most common top and subdomain links on the official Hartmann site and relevant third part sites, such as, product drop down menu, coupons, store locators, Facebook page, customer service link, specials and promotions, retail outlets, third party reviews,product blogs and forums, social media pages, newsletters, product configurators and comparisons Aggregator sites include search engines, comparison shopping sites, shopping portals, andauction sites, forums, group buying, daily deal and coupon sites. (yipit.com. Buy.com, yelp.com, tripadvisor.com)…all on one page. What they don’t get is a search page with endless lists and pages
Slide 12 – What? – CommunityForum & Social NetworkA consumer might also come to SBB to share brand favorites and experiences… To join aforum discussion within a brand or product category….To create a new discussionTo link up with already established forum sites such as Yelp or CNET Space for brand advocates can be especially allocated,
Slide 13 – How Does It Work? – Personal PageTo access their own personal page - myshopbybrands.comwhere they can save links to their favorite brands complete a social profile and organize their favorite groups and discussionsand even check the weather and their calendar and other apps they can choose from
Slide 14 – How Does It Work? – Personal Notes PageConsumers can also take notes on the products they are interested in and create files for each purchaseshare that with friends for help in making their final buying decision
Slide 9 – How Does It Work? – Product SearchIf a user can’t think of any more brand names for luggage, They can search for brand names across all product categories and types…..
Slide 10 – How Does It Work? – Product List Page…..and get back a list of all brand name companies selling that product.There’s also a complete product category list they can choose from as well,
Slide 11 – How Does It Work? – Category Coupon PageA consumer might want to go right to a content type such as coupons or store locators or brand Facebooklinks within a product category And here’s where we can get into partnering withcoupon, retail or social media sites.
Slide 15 – How Does It Work? – Brand site with SBB ConferenceShopShoppers can take a friend shopping with them online as they move off the SBB pages.When a shopper clicks on a link on the brand page,A new window or tab opens keeping the SBB site closeby.Advertising-supported website brands get a non-intrusive online advertising alternative to get users to their web site & complete control over their image on their pages from the initial search interaction & consumers can immediately link to the brands’ more commonly requested pages avoid having to drill down deeper into the company websiteSBB - a targeting filter to brand content deeper in the advertiser's website new way to elevate and highlight links for consumers that are typically squeezed in among massive other homepage links or buried several levels down within a brand names’s web site structure