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  • 1. 12 th Annual Godwin Wong Business Plan Competition
  • 2. Godwin Wong <ul><li>Professor at Haas Business School, UC, Berkeley </li></ul><ul><li>Consultant </li></ul><ul><li>Manager </li></ul><ul><li>Business angel </li></ul><ul><li>Traveler </li></ul><ul><li>Pianist </li></ul>
  • 3. Business Plan Competition <ul><li>Joint project of GSOM SPSU and Haas Business School </li></ul><ul><li>The only business plan competition in Saint Petersburg </li></ul><ul><li>11 years tradition at GSOM SPSU </li></ul><ul><li>Perfect opportunity: </li></ul><ul><ul><li>To foster entrepreneurial spirit </li></ul></ul><ul><ul><li>To test business ideas </li></ul></ul><ul><ul><li>To study business planning </li></ul></ul><ul><ul><li>To develop social network </li></ul></ul>
  • 4. A Business Plan <ul><li>The essential basis for every business venture </li></ul><ul><li>Describes the idea, the strategy, the resources, the business model, the way of organization of the newly formed venture </li></ul><ul><li>Describes the innovative way to get profit </li></ul><ul><li>Can be written for existing (growing) firm or for entrepreneurial firm </li></ul>
  • 5. A Business Plan <ul><li>Executive Summary </li></ul><ul><li>Introduction </li></ul><ul><li>The Venture Idea </li></ul><ul><li>Market analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Competitors analysis </li></ul><ul><li>Marketing strategy </li></ul>
  • 6. A Business Plan <ul><li>Promotion and Advertising Plan </li></ul><ul><li>Service Plan </li></ul><ul><li>Legal Organization Plan </li></ul><ul><li>Management Plan </li></ul><ul><li>Human Resources plan </li></ul><ul><li>Financial Plan </li></ul><ul><li>Growth/Exit Plan </li></ul><ul><li>Appendix </li></ul>
  • 7. The Deadlines <ul><li>10 November, 2010 : the end of written business plan submission and registration </li></ul><ul><li>18 November, 2010 : The Award Ceremony </li></ul>
  • 8. Registration <ul><li>Till 10 November, 2010: </li></ul><ul><li>Register at the Center for Entrepreneurship GSOM SPSU web-page: http://www.gsom.pu.ru/research/students/bpc/registration/ </li></ul><ul><li>Submit e-copy and hard copy of your Plan to the Center for Entrepreneurship GSOM SPSU </li></ul>Table 1: Environment factors significance
  • 9. Team <ul><li>Each plan must be submitted by a group of TWO to FOUR participants. Partners can come from inside or outside of the Graduate School Of Management. </li></ul>
  • 10. Prizes <ul><li>1800 US$ - The first Prize </li></ul><ul><li>1000 US$ - The second Prize </li></ul><ul><li>Additional prizes from GSOM SPSU </li></ul><ul><li>Prizes from GSOM SPSU Alumni Association </li></ul>
  • 11. Organizing Committee <ul><li>Prof. Godwin Wong, Haas Business School, UC, Berkeley </li></ul><ul><li>Director of Centre for Entrepreneurship GSOM SPSU, Asc. prof. Galina Shirokova </li></ul><ul><li>GSOM SPSU Alumni Association Director, Natalya Nesmeyanova </li></ul><ul><li>Manager of Center for Entrepreneurship GSOM SPSU, Anna Romantseva </li></ul><ul><li>Coordinators: Alexander Kulikov, Alexander Shatalov, GSOM SPSU PhD program </li></ul>
  • 12. Attention <ul><li>ALL BUSINESS PLANS SHOULD BE SUBMITTED IN ENGLISH </li></ul>
  • 13. Contacts <ul><li>[email_address] </li></ul><ul><li>Centre for Entrepreneurship, GSOM SPSU, Vokhovskiy-3, room 224-225 </li></ul>
  • 14. <ul><li>Thank you for your attention! </li></ul>

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