Mary Ellen Bates
BatesInfo.com
AIIP Annual Conference
April 4, 2014
The Radically Nimble
Info-Entrepreneur
5 Myths of Entrepreneurship
2BatesInfo.com
Myth #1. I know what my
clients want and
the value I provide
3BatesInfo.com
Myth #1: I know my clients
Clients’ needs change
What was valuable 2 years ago
isn’t now
Forget legacy clients; less corpo...
Myth #2. I can cut back
on marketing now
BatesInfo.com 5
Myth #2: I don’t have to market
Your clients aren’t in a vacuum
You’re competing with “good enough”
Your message (and valu...
Myth #3. I’m a bonsai business;
I don’t need to grow
7BatesInfo.com
Myth #3: Bonsais don’t grow
The larger environment has changed
Even bonsais grow
Life requires growth
8BatesInfo.com
Myth #4. I don’t have to stay
leading-edge
BatesInfo.com 9
Myth #4: Forget cutting-edge
Someone else is...
Change your thinking
From “I’d like to, but” to “I’d like to, and”
Tutoria...
Myth #5. I’m just not good
at ....
BatesInfo.com 11
Myth #5: I’m just not good at ...
“I just haven’t learned how yet”
Always push your comfort zone
Be willing to fail
You ca...
5 Questions For Entrepreneurs
13BatesInfo.com
Question #1. How much has my
business changed in 3 years?
14BatesInfo.com
Q #1: How have I changed?
Stagnation = pond scum
What more can I do now?
What can I let go of?
15BatesInfo.com
Question #2. Is this moving my
business forward?
16BatesInfo.com
Q #2: Am I moving forward?
Do I feel drawn to this?
If I keep doing this, will I achieve my
goals?
(Do I have tangible goa...
Question #3: What is keeping
me from meeting my goals?
18BatesInfo.com
Q #3: What’s holding me back?
Has the Imposter Syndrome struck?
BatesInfo.com/imposter
How else can I look at this?
What c...
Question #4: How important is
my biggest client?
20BatesInfo.com
Q #4: One major client?
Is any client responsible for >25% of
my business?
One big client =
A diverse business =
21BatesIn...
Question #5: How can I have
more fun?
22BatesInfo.com
Q #5: Can I have more fun?
What could I do differently?
What has piqued my curiosity?
How can I move from “I have to” to “...
5 Exercises For Nimble
Entrepreneurs
24BatesInfo.com
Exercise #1: Take a chance.
25BatesInfo.com
Ex #1: Take a chance
S-T-R-E-T-C-H your comfort zone
Volunteer to speak, lead a group
Take on a visible responsibility
26B...
Exercise #2: Create
accountabilities.
27BatesInfo.com
Ex #2: Create accountabilities
“What gets measured improves”
-Peter Drucker
Decide what success looks like for you
Create ...
Exercise #3: Say yes only when
you mean it.
29BatesInfo.com
Ex #3: Say YES and NO
Make every decision a clear yes or no
“No” is a complete sentence
“Yes” is a commitment to excel
30B...
Exercise #4: Learn something
new every month.
31BatesInfo.com
Ex #4: Learn something new
Collect your “I wonder if I can...?”
wonderings
Pick one a month and invest 4 hours
in you
Yes,...
Exercise #5: ID three new ways
to attract clients.
33BatesInfo.com
Ex #5: Attracting clients
Where are your clients now?
What do they tell you they need?
BatesInfo.com/interview
What (more)...
Here, it takes all the
running you can do, to
keep in the same place.
35
Coming
June
2014
36BatesInfo.com
Contact Mary Ellen at:
+1 303 772 7095
mbates@batesinfo.com
Twitter: @mebs
Learn about Mary Ellen at
BatesInfo.com/coachin...
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The Radically Nimble Info-Entrepreneur

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Our competitive landscape is changing beneath our feet. This session focuses on how new info-entrepreneurs can approach their business strategically and how long-time business owners can best adjust their strategic plan to take advantage of changes in the competitive landscape. Mary Ellen gives practical tools for making the kinds of strategic shifts that will keep you irreplaceable to your clients. This presentation was given at the annual conference of the Association of Independent Information Professionals on April 4, 2014.

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The Radically Nimble Info-Entrepreneur

  1. 1. Mary Ellen Bates BatesInfo.com AIIP Annual Conference April 4, 2014 The Radically Nimble Info-Entrepreneur
  2. 2. 5 Myths of Entrepreneurship 2BatesInfo.com
  3. 3. Myth #1. I know what my clients want and the value I provide 3BatesInfo.com
  4. 4. Myth #1: I know my clients Clients’ needs change What was valuable 2 years ago isn’t now Forget legacy clients; less corporate loyalty in 2014 BatesInfo.com 4
  5. 5. Myth #2. I can cut back on marketing now BatesInfo.com 5
  6. 6. Myth #2: I don’t have to market Your clients aren’t in a vacuum You’re competing with “good enough” Your message (and value) changes BatesInfo.com 6
  7. 7. Myth #3. I’m a bonsai business; I don’t need to grow 7BatesInfo.com
  8. 8. Myth #3: Bonsais don’t grow The larger environment has changed Even bonsais grow Life requires growth 8BatesInfo.com
  9. 9. Myth #4. I don’t have to stay leading-edge BatesInfo.com 9
  10. 10. Myth #4: Forget cutting-edge Someone else is... Change your thinking From “I’d like to, but” to “I’d like to, and” Tutorials abound BatesInfo.com 10
  11. 11. Myth #5. I’m just not good at .... BatesInfo.com 11
  12. 12. Myth #5: I’m just not good at ... “I just haven’t learned how yet” Always push your comfort zone Be willing to fail You can be scared speechless and still take action BatesInfo.com 12
  13. 13. 5 Questions For Entrepreneurs 13BatesInfo.com
  14. 14. Question #1. How much has my business changed in 3 years? 14BatesInfo.com
  15. 15. Q #1: How have I changed? Stagnation = pond scum What more can I do now? What can I let go of? 15BatesInfo.com
  16. 16. Question #2. Is this moving my business forward? 16BatesInfo.com
  17. 17. Q #2: Am I moving forward? Do I feel drawn to this? If I keep doing this, will I achieve my goals? (Do I have tangible goals?) BatesInfo.com/store for eTools 17BatesInfo.com
  18. 18. Question #3: What is keeping me from meeting my goals? 18BatesInfo.com
  19. 19. Q #3: What’s holding me back? Has the Imposter Syndrome struck? BatesInfo.com/imposter How else can I look at this? What can I change? What else? 19BatesInfo.com
  20. 20. Question #4: How important is my biggest client? 20BatesInfo.com
  21. 21. Q #4: One major client? Is any client responsible for >25% of my business? One big client = A diverse business = 21BatesInfo.com
  22. 22. Question #5: How can I have more fun? 22BatesInfo.com
  23. 23. Q #5: Can I have more fun? What could I do differently? What has piqued my curiosity? How can I move from “I have to” to “I choose to”? You always have a choice 23BatesInfo.com
  24. 24. 5 Exercises For Nimble Entrepreneurs 24BatesInfo.com
  25. 25. Exercise #1: Take a chance. 25BatesInfo.com
  26. 26. Ex #1: Take a chance S-T-R-E-T-C-H your comfort zone Volunteer to speak, lead a group Take on a visible responsibility 26BatesInfo.com
  27. 27. Exercise #2: Create accountabilities. 27BatesInfo.com
  28. 28. Ex #2: Create accountabilities “What gets measured improves” -Peter Drucker Decide what success looks like for you Create pre-commitments Hire a coach, schedule a presentation, etc. 28BatesInfo.com
  29. 29. Exercise #3: Say yes only when you mean it. 29BatesInfo.com
  30. 30. Ex #3: Say YES and NO Make every decision a clear yes or no “No” is a complete sentence “Yes” is a commitment to excel 30BatesInfo.com
  31. 31. Exercise #4: Learn something new every month. 31BatesInfo.com
  32. 32. Ex #4: Learn something new Collect your “I wonder if I can...?” wonderings Pick one a month and invest 4 hours in you Yes, you can! 32BatesInfo.com
  33. 33. Exercise #5: ID three new ways to attract clients. 33BatesInfo.com
  34. 34. Ex #5: Attracting clients Where are your clients now? What do they tell you they need? BatesInfo.com/interview What (more) can you give away? 34BatesInfo.com
  35. 35. Here, it takes all the running you can do, to keep in the same place. 35
  36. 36. Coming June 2014 36BatesInfo.com
  37. 37. Contact Mary Ellen at: +1 303 772 7095 mbates@batesinfo.com Twitter: @mebs Learn about Mary Ellen at BatesInfo.com/coaching and Reluctant-entrepreneur.com 37BatesInfo.com
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