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Super Searcher Tips: Internet Librarian 2013
 

Super Searcher Tips: Internet Librarian 2013

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Mary Ellen offers her favorite research strategies, techniques, and tips for getting the most out of web research.

Mary Ellen offers her favorite research strategies, techniques, and tips for getting the most out of web research.

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  • 10:15-11am
  • You can embed a map on your web site...
  • http://www.poynter.org/latest-news/mediawire/220441/google-introduces-new-feature-to-help-people-find-in-depth-stories/
  • Analyzes images to ID tables. Includes servers from 8 English-speaking countries
  • Preventing flicker damage
  • http://www.linkedin.com/search/fpsearch?company=nike&currentCompany=PNC&searchLocationType=I&countryCode=us&keepFacets=keepFacets&page_num=1&facet_I=6+5+84+118&pplSearchOrigin=ADVS&viewCriteria=2&sortCriteria=R&redir=redir#facets=keywords%3D%26search%3DSearch%2520Search%26fname%3D%26lname%3D%26title%3D%26company%3Dnike%26school%3D%26postalCode%3D%26companyId%3D%26facetsOrder%3DI%252CN%252CED%252CL%252CFG%252CTE%252CFA%252CSE%252CP%252CCS%252CF%252CDR%252CCC%252CG%252CPC%26inNetworkSearch%3Dfalse%26pplSearchOrigin%3DFCTD%26currentCompany%3DPNC%26searchLocationType%3DI%26countryCode%3Dus%26keepFacets%3Dtrue%26facet_I%3D96%25205%25206%252084%2520118%26openFacets%3DI%252CN%252CED%252CCC
  • http://www.qwant.com/?q=%22trader+joe%27s%22+%28pricing+OR+price+OR+cost%29“Live” is just current stuff from the web. Social includes twitter
  • http://www.qwant.com/?q=%22trader+joe%27s%22+%28pricing+OR+price+OR+cost%29

Super Searcher Tips: Internet Librarian 2013 Super Searcher Tips: Internet Librarian 2013 Presentation Transcript

  • Super Searcher Secrets Mary Ellen Bates BatesInfo.com Internet Librarian 2013 Oct 28, 2013
  • Tweeting this? @mebs #internetlibrarian Slide deck @ BatesInfo.com/extras BatesInfo.com 2
  • Google Crisis Maps Monitor a local situation Create your own! google.org/crisisresponse/ BatesInfo.com 3
  • BatesInfo.com 4
  • How would you answer this? Show me how people’s use of the word energy changes over time I used Google Trends google.com/trends/explore BatesInfo.com 5
  • “energy” searches 2007 6
  • “energy” searches 2013 7
  • BatesInfo.com 8
  • Market research w/ Trends Compare relative popularity of brands Filter by Geography Date Broad category Type of search (web, YouTube...) BatesInfo.com 9
  • BatesInfo.com 10
  • Google goes broad and deep! Search for people, org, broad topic schizophrenia, censorship, Syria, debt ceiling, euro... See section for “In-depth articles” “... kick back and spend 15-20 minutes” Not bad! BatesInfo.com 11
  • BatesInfo.com 12
  • Google’s Reading Level filter Not finding meaty content? Search tools/All results/Reading level Level determined from semantic analysis BatesInfo.com 13
  • BatesInfo.com 14
  • BatesInfo.com 15
  • Google’s Media Tools Great way to “package” tools How about your library? google.com/get/mediatools BatesInfo.com 16
  • BatesInfo.com 17
  • Use autocomplete as research ID alternatives EverNote vs Check spelling Silvio Berl See the buzz Monterey Bay Aquarium BatesInfo.com 18
  • Need visuals? Search for: Infographic and {search terms} BatesInfo.com 19
  • infographic “market share” iphone BatesInfo.com 20
  • Disconnect.me Anonymized search Google, Bing, Yahoo, etc. Pull-down and directly from omnibox Download app at disconnect.me/search Search directly at search.disconnect.me BatesInfo.com 21
  • BatesInfo.com 22
  • blekko – still useful? Emphasis on “channels” /slashtags? /nope edit.blekko.com returns you to old blekko Still useful for focused searches BatesInfo.com 23
  • BatesInfo.com 24
  • Zanran “Google for data” Scans PDFs, XLS, HTML tables IDs charts, tables, graphs in a file Free to download data BatesInfo.com 25
  • BatesInfo.com 26
  • Millionshort.com Long-tail research Eliminates top 100 to 1 million sites Catches less-SEO’d sites Essential for more complete research! Bing API See also MillionTall.com: only top sites BatesInfo.com 27
  • BatesInfo.com 28
  • CI on LinkedIn Where do former Nike IT pros work now? Advanced People search: Past Company - Nike Industry – Information tech Then review Current Company BatesInfo.com 29
  • BatesInfo.com 30
  • LinkedIn “Influencers” Monitor for your market’s influencers Bill Gross, CEO Idealab Martin Sorrell, CEO, WPP Ann Winblad, Director, Hummer Winblad Linkedin.com/today BatesInfo.com 31
  • BatesInfo.com 32
  • Qwant.com Dynamic web/social search engine Web, “live”, social, shopping & Wikipedia Nice overview of topic Can modify search in single channel Shallow archive BatesInfo.com 33
  • Can search w/in a channel! BatesInfo.com 34
  • Facebook Graph Search Applicability for real research? Friends of friends who work at an org Favorite books of people who like {Neil deGrasse Tyson / Ted Cruz / Celgene} BatesInfo.com 35
  • BatesInfo.com 36
  • Data-mining SEC docs WordsAnalytics.com calculates FOG score, sentiment of filing, risk, litigiousness BatesInfo.com 37
  • Sentiment scores Where can you tell a story? 16.0% 14.0% 12.0% 10.0% 8.0% Positive Sentiment Negative Sentiment 6.0% 4.0% 2.0% 0.0% 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 38
  • Consider curation tools Pinterest See NYPL @ pinterest.com/nypl Scoop.it Paper.li See the buzz, be part of the buzz BatesInfo.com 39
  • BatesInfo.com 40
  • Slide deck @ BatesInfo.com/extras BatesInfo.com 41
  • Mary Ellen Bates +1 303.772.7095 mbates@BatesInfo.com Web: BatesInfo.com Blog: Librarian of Fortune.com Twitter: mebs BatesInfo.com 42