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Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
Searching Beyond Google: Tools for more efficient research
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Searching Beyond Google: Tools for more efficient research

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This SLA PartnerTalk webinar offers ways for info pros to expand their clients'/users' strategic search experience by communicating the wide range of information resources available.

This SLA PartnerTalk webinar offers ways for info pros to expand their clients'/users' strategic search experience by communicating the wide range of information resources available.

Published in: Technology, News & Politics
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  • 1. Searching Beyond Google: Tools for more efficient research SLA PartnerTalk sponsored by Mary Ellen Bates January 28, 2014
  • 2. Tweeting this? Mary Ellen: @mebs ProQuest Dialog: @DialogLLC SLA: #slapartnertalk BatesInfo.com 2
  • 3. Info landscape, 2014 Google is good enough All searchers are above average Free is good Too much info is bad BatesInfo.com 3
  • 4. HOW DO WE RESPOND? BatesInfo.com 4
  • 5. How do we respond? Are you choosing the best tool? Are you finding info or answers? Can you get better answers? Do you know when to bring in a pro? BatesInfo.com 5
  • 6. Google AND… Search engines Free, fast, easy Irrelevant results, too much info BEST FOR: Quick answers, pointer to a specific site BatesInfo.com 6
  • 7. Google AND… Wikipedia, other ref sources Free, broad coverage, semi-curated Limited coverage of complex topics BEST FOR: Initial research, background info BatesInfo.com 7
  • 8. Google AND… Social media Finger-on-the-pulse, current opinion Weak search tools, must verify sources BEST FOR: Point of view, links, thought leaders BatesInfo.com 8
  • 9. Google AND… Key open-web sites (govt, assn sites) Free, semi-authoritative, good for data Info not current, no aggregated search BEST FOR: Background material, stats BatesInfo.com 9
  • 10. Google AND… Premium online services Deep coverage, reliable content, powerful searching Can take time to learn, fee-based BEST FOR: In-depth info, trade press, analysis BatesInfo.com 10
  • 11. Can we walk the talk? Do we use all these resources? Are we the info / research experts? Do we have cred? BatesInfo.com 11
  • 12. Cheap tricks that work BatesInfo.com 12
  • 13. Google Search Tools BatesInfo.com 13
  • 14. Hydraulic fracking en.wikipedia.org fr.wikipedia.org 14
  • 15. Millionshort.com Long-tail research Eliminates top 100 to 1 million sites Catches less-SEO’d sites See also MillionTall.com: only top sites BatesInfo.com 15
  • 16. What would the answer look like? Use alternative words / phrases forecast OR trends OR outlook OR statistics customer OR client OR consumer OR user BatesInfo.com 16
  • 17. Enabling better search results BatesInfo.com 17
  • 18. Open their eyes... ID best search tools Open web: Google AND Bing Social media: Topsy AND Twitonomy Open web sources: Wolfram Alpha AND the premium search services BatesInfo.com 18
  • 19. How to communicate this? BatesInfo.com 19
  • 20. Google’s Media Tools Great way to “package” tools By how searchers use them Can you do this? google.com/get/mediatools BatesInfo.com 20
  • 21. BatesInfo.com 21
  • 22. Enable better outcomes Find users’ pain points Ask them! Embed an info pro for a week “Ride circuit” once a month BatesInfo.com 22
  • 23. Enable better outcomes Customize user experience Use your admin powers! Pre-select databases to search Set search defaults Set search results defaults BatesInfo.com 23
  • 24. BatesInfo.com 24
  • 25. Enable better outcomes Encourage more self-service Create more access points, widgets Create, link to short help videos Create, link to cheat-sheets BatesInfo.com 25
  • 26. Anticipate problems Build search templates Patent files and lit searching Links to internal resources Monitor use by dept/group ID low/anomalous use BatesInfo.com 27
  • 27. When to call for help BatesInfo.com 28
  • 28. ID triggers for “Help!” >15 minutes of searching When a lot is at stake Embed help in portals, search screens Offer live chat / text-a-librarian BatesInfo.com 29
  • 29. For more info or a demo of the new www.dialog.com/proquestdialog customer@dialog.com +1 800 334 2564 (U.S. and Canada) +00 800 33 34 2564 (Outside North America)

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