Hybrid Civil Society: How New and Historic Networks Collaborate for Change
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Hybrid Civil Society: How New and Historic Networks Collaborate for Change

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Presentation for YMCA national leadership symposium, April 2013

Presentation for YMCA national leadership symposium, April 2013

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    Hybrid Civil Society: How New and Historic Networks Collaborate for Change Hybrid Civil Society: How New and Historic Networks Collaborate for Change Presentation Transcript

    • Hybrid Civil Society How New and Historic Networks Collaborate for Change Mary Joyce YMCA Leadership Symposium Claremont, CA | April 4, 2013image source: ionetheurbandaily
    • Let’s start with a story.image source: WCHBNewsDetroit http://fora.tv/2013/03/05/Star_Jones_Talks_Justice_with_Trayvon_Martins_Mother video: 30-1:37
    • image source:source: Change.org image ionetheurbandaily
    • The Facts
    • February 26, 2012 George Zimmerman kills Trayvon Martin.image source: logarchism.com
    • February 27, 2012 George Zimmerman is released without charge.image source: sanfordpd.com
    • A Tale of Two Campaigns
    • Campaign 1The Historic Network
    • Benjamin Crump Civil Rights Attorneyimage source: NPR
    • “They phoned the Rev. Al Sharpton almost instantly, and organized marches with local civil-rights activists.” - The Miami Heraldimage source: trbimg.com, nyoobserver
    • March 5, 2012 A local lawyer brought in publicist Ryan Julison to get the story in front of the media. - Reutersimage source: trbimg.com, nyoobserver.com, Orlando Sentinel
    • March 8, 2012 First press conference by Trayvon’s parentsimage source: Orlando Sentinel
    • March 8, 2012 CBS This Morning airs segment on Trayvon.image source: CBS
    • March 12, 2012“Sanford Police Chief Billy Lee said there is noevidence to dispute...George Zimmermansassertion that he shot 17-year-old TrayvonMartin out of self-defense.” - ABC Newsimage source: mintpress.net
    • March 13, 2012 NAACP sends public letter to Department of Justiceimage source: NAACP
    • March 23, 2012 POTUShttp://www.hlntv.com/video/2012/03/23/president-barack-obama-talks-trayvon-martin
    • What happened during these two weeks?“no evidence to dispute...self-defense”
    • Despite the CBS segment, media didn’t really picked up the story until the 3rd week of March. - Pews Center for Excellence in Journalism Trayon Martin Shooting: Media Penetration What kept the story alive during the 2nd week of March?image source: Center for Excellence in Journalism
    • Campaign 2The New Network
    • March 8, 2012 Kevin heard about the case on the Howard University email listserv.image source: Change.org
    • March 8, 2012 He started a Change.org petition.image source: Orlando Sentinel
    • “It gave the growing number of people searching Google for ‘Trayvon Martin’ a placeto go, an action to take.” - Matt Stempeck, Center for Civic Media
    • March 19, 2012 Three bloggers hear about the petition and decide to host a Million Hoodie March to encourage signatures. They announced the march on YouTube.image source: https://www.youtube.com/watch?v=JPDNic9mbC0
    • March 20, 2012 Other online progressive networks amplified the video and the event.image source: DailyKos
    • A Facebook event page makes the details accessible and shareable.image source: Facebook
    • March 21, 2012 Turnout was impressive.image source: Flickr/Time Schreier
    • On that day, the petition did reach 1 million signatures.
    • Twitter - particularly celebrities with lots of followers - were also important in keeping the story alive that week. Change.org did active outreach. - Matt Stempeck, Center for Civic Mediaimage source: Matt Stempeck
    • As a point of comparison... March 8, 2013 CBS This Morning reached 2.56 million viewers with their Trayvon segment. March 20, 2013 MC Hammer reached 2.6 million followers when he tweeted about Trayvon.image source: CBS, Twitter
    • April 11, 2012 George Zimmerman is arrested.image source: NPR
    • Lessons
    • We are living in a timewhere civil society has a hybrid form.
    • On one side Historic networks based on longterm relationships and powered by formal nonprofits. On the otherShort-lived networks created by strangers and powered by social media.
    • Historic networks need to learn how to engage the power of new ones.
    • They need to listen and adopt effective innovations. April 1 March 24 March 21 March 26
    • They need to listen and adopt effective innovations.
    • The Trayvon Martincampaign is a case study in listening and adaptation.
    • Trayvon’s parents began with traditional media and offline civil rights networks. Hoodie symbol came from the digital campaign. Great campaigns are hybrid. ...so did the petition. ... but it was more successful because the offline campaign adopted it.image source: ionetheurbandaily image source: Change.org
    • Adaptation is necessarybecause historic networks are no longer in control.
    • People will not askpermission to join your cause.
    • People will not ask permission to join your cause.And you’ll be lucky that they didn’t.
    • You will not only need to create coalitionswith other nonprofits
    • You will also need to engage withpassionate individuals.
    • The first step is to listen.These are great tools for mass listening.
    • You have more allies than you realize.
    • You have more allies than you realize.image source: newprentiss, politico.com, dcentric, semiferalmama.wordpress.com, Million Hoodie March Facebook group wall
    • You have more allies than you realize.image source: newprentiss, politico.com, dcentric, semiferalmama.wordpress.com, Million Hoodie March Facebook group wall
    • You have more allies than you realize.image source: newprentiss, politico.com, dcentric, semiferalmama.wordpress.com, Million Hoodie March Facebook group wall
    • You are as powerful as the network you inspire.
    • Q&A
    • Activity 1The Story of the Keys
    • Activity 1The Story of the Keys My new network: 1. friend in San Francisco 2. monks in Santa Barbara 3. FedEx 4. Internet (FedEx website)
    • Activity 1The Story of the Keys My new network: 1. friend in San Francisco 2. monks in Santa Barbara 3. FedEx 4. Internet (FedEx website)What was your lost keys moment? What were your networks?
    • Activity 2 Y NetworksIdentify 1-3 new networks that might help your work at the Y.
    • Activity 3Listening to Y NetworksHow can you listen to these networks?
    • Thank You Mary Joyce mjoyce@uw.edu @mary_joyce