Winning with New Media: The Obama Campaign Experience
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Winning with New Media: The Obama Campaign Experience

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This is a presentation I gave to politicians and journalists in Manila on new media lessons from the Obama campaign.

This is a presentation I gave to politicians and journalists in Manila on new media lessons from the Obama campaign.

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Winning with New Media: The Obama Campaign Experience Presentation Transcript

  • 1. Image: BarackObamadotcom/Flickr
  • 2.  
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  • 5.  
  • 6. WARNING: Not an expert on Filipino politics!
  • 7. Image : striatic (Flickr)
  • 8. Image : striatic (Flickr)
  • 9. Image : striatic (Flickr)
  • 10. Image : striatic (Flickr)
  • 11. Image : striatic (Flickr)
  • 12. Image : striatic (Flickr)
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  • 24. Images : Ellievanhoutte & eyeliam (Flickr)
  • 25. Images : Ellievanhoutte & eyeliam (Flickr)
  • 26. Images : Ellievanhoutte & eyeliam (Flickr)
  • 27. Images : Ellievanhoutte & eyeliam (Flickr)
  • 28. Images : Ellievanhoutte & eyeliam (Flickr)
  • 29. Images : Ellievanhoutte & eyeliam (Flickr) No
  • 30. supporter supporter supporter media Hub-and-Spokes
  • 31. supporter supporter supporter media Hub-and-Spokes supporter supporter supporter Network media
  • 32. supporter supporter supporter media Hub-and-Spokes supporter supporter supporter Network media media=
  • 33. supporter supporter supporter media Hub-and-Spokes supporter supporter supporter Network media media= media= =media
  • 34. supporter supporter
  • 35. supporter supporter
  • 36. supporter supporter
  • 37. supporter Old Media supporter supporter New Media
  • 38.  
  • 39.  
  • 40.  
  • 41. supporter supporter
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46. < Internet
  • 47. join join
  • 48.  
  • 49. news story
  • 50. news story news story news story
  • 51.  
  • 52.  
  • 53. supporter $ supporter supporter $ $
  • 54. supporter $ supporter $ $
  • 55. supporter $ supporter supporter $ $
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60.  
  • 61.  
  • 62. video policy papers action alerts
  • 63. supporter supporter supporter video policy papers action alerts
  • 64.  
  • 65.  
  • 66.  
  • 67.  
  • 68. Obama web site Supporters supporter supporter
  • 69. Fight the Smears site supporter supporter Supporters opponent opponent non-supporter non-supporter
  • 70. rumor rumor rumor Supporters opponent opponent non-supporter non-supporter Fight the Smears site
  • 71. rumor rumor Supporters opponent opponent non-supporter non-supporter Fight the Smears site
  • 72. facts facts Supporters opponent opponent non-supporter non-supporter Fight the Smears site
  • 73. facts facts Supporters opponent opponent non-supporter non-supporter facts Fight the Smears site
  • 74.  
  • 75.  
  • 76.  
  • 77. Obama web site Supporters
  • 78. Obama web site Supporters On MyBO
  • 79. Obama web site MyBO
  • 80. Obama web site MyBO
  • 81. Obama web site MyBO
  • 82. Obama web site MyBO
  • 83. Obama web site MyBO
  • 84. Obama web site MyBO
  • 85. Obama web site MyBO
  • 86. Obama web site MyBO
  • 87. Obama web site MyBO
  • 88. Obama web site email request email request MyBO
  • 89. Obama web site MyBO invite invite non-supporter non-supporter
  • 90. Obama web site MyBO supporter supporter
  • 91. Obama web site MyBO supporter supporter
  • 92. Obama web site MyBO supporter supporter
  • 93.  
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  • 100.  
  • 101. Image: Jim Young (Reuters)