Trends in Nonprofit Website Design

Trends in NonprofitWebsite DesignMary Joyce for the Open Society Foundations | 2011

What is missing from all these sites? The Michael Fox Foundation for Parkinson’s Research

What is missing from all these sites? NOH8 Campaign

What is missing from all these sites? Avaaz

What is missing from all these sites? ONE

What is missing from all these sites? Greenpeace

What is missing from all these sites? ActionAid

What is missing from all these sites? Housing Works

What is missing from all these sites?

The Human Face

The Human FaceChanging the Text Paradigma famous founder...

The Human FaceChanging the Text Paradigma celebrity spokesperson...

The Human FaceChanging the Text Paradigma famous cause...

The Human FaceChanging the Text Paradigmbut usually it’s just...

The Human FaceChanging the Text Paradigmordinary people...

The Human FaceChanging the Text Paradigmpeople the organization helps...

The Human FaceChanging the Text Paradigmpeople that represent the cause.

The Human FaceChanging the Text ParadigmFirst we thought a website should simulate text... image: blog.asiahotels.com

The Human FaceChanging the Text Paradigm...so websites looked like brochures. image: blog.asiahotels.com

The Human FaceChanging the Text ParadigmThe advertising world learned this long ago. image: blog.asiahotels.com

The Human FaceChanging the Text Paradigm 1915The advertising world learned this long ago. image: blog.asiahotels.com

The Human FaceChanging the Text Paradigm 2011 1915 image: Maybelline

The Human FaceChanging the Text Paradigm 2011 1915Ads are about emotion first and information second. image: Maybelline

The Human FaceChanging the Text Paradigm

The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...

The Human FaceChanging the Text ParadigmYou site’s first task is to emotionallyengage the visitor with your...Cause

We engage withcauses because wecare about our fellow human beings.

The face reminds us of that humanelement of the cause.

The face reminds us to care.

More Trends

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Calls to Action

Give Action Options NOH8 Campaign

Give Action OptionsThe Michael Fox Foundation for Parkinson’s Research

The 50 Word Rule

42 Words

48 Words

58 Words

147 Words

26 Words

19 Words

Get Social

Get Social (why?)

Get Social (why?)Because it allows your supporters to share your content with their own friends andcolleagues, allowing your content to reach people you don’t even know about.

Get Social ONE

Get Social Housing Works

Get Social ActionAid

What are others doing onYouTube? Best Videos Clear audience Human focus Evokes emotion Call to action 1 to 5 minuteslink: http://www.youtube.com/user/TheONECampaign?blend=3&ob=5#p/c/E67FFBF51E4091D0/8/Tns7ihMMjYw

What are others doing on Facebook? Best Groups Clear Audience Daily Updates Voice of a Friend Calls to Action

What are others doing on Twitter? Best Tweeps Clear Audience Multi-Updates/Day Conversations with other Tweeps Calls to Action

What to Remember

What to RememberHuman Faces

What to RememberHuman FacesShow Results

What to RememberHuman FacesShow ResultsCalls to Action

What to RememberHuman FacesShow ResultsCalls to Action50 Words

What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet Social

What to RememberHuman FacesShow ResultsCalls to Action50 WordsGet SocialTake-Aways from Your Own Sites

Thank You!

Thank You! Mary Joyce email: Mary@Meta-Activism.org blog: www.MaryJoyce.com

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Trends in Nonprofit Website Design

by Mary Joyce on May 23, 2011

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Trends in Nonprofit Website Design — Presentation Transcript