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The Power of the Digital Us: Obama and Beyond
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The Power of the Digital Us: Obama and Beyond

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These are the slide from a talk by Mary Joyce, the Obama campaign's New Media Operations Manager, given at the re:publica blogger conference in Berlin, April, 2009.

These are the slide from a talk by Mary Joyce, the Obama campaign's New Media Operations Manager, given at the re:publica blogger conference in Berlin, April, 2009.

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Transcript

  • 1. Hi, re:publica! Image: Blogpresobama’s Blog
  • 2. and why am I here? Mary Joyce Who am I
  • 3. Obama for America New Media Operations Manager
  • 4. Co-Founder New Media Operations Manager DigiActive.org Co-founder Obama for America
  • 5. New Media Operations Manager Co-founder Principal Zapboom Consulting Obama for America DigiActive.org
  • 6. The Power of the Digital Us: Obama & beyond
  • 7. Question: episode in “Web 2.0” politics, If Obama is the most recent where did we begin?
  • 8. In the beginning, Image : striatic (Flickr) there was the blogger.
  • 9. In the beginning, Image : striatic (Flickr) there was the blogger. Political power comes from individual expression.
  • 10. But bloggers can only make Image : striatic (Flickr) change when their readers act. Image : adactio (Flickr)
  • 11. Image : striatic (Flickr) We gain power when we come together. Images : Barack Obama (Flickr)
  • 12. Image : striatic (Flickr) The Digital Us that’s the power of
  • 13. Here are Examples of how the Obama campaign used the power of 3 The Digital Us
  • 14. < Example 1: Attention Old Media New Media New Media Old Media Internet
  • 15. Old Media New Media Example 1: Attention
  • 16. < Facebook Group: Old Media New Media New Media Old Media Internet 1 Million Strong for Barack Obama
  • 17. < Example 1: Attention Old Media New Media New Media Old Media join join
  • 18. < Example 1: Attention Old Media New Media New Media Old Media
  • 19. < Example 1: Attention Old Media New Media New Media Old Media news story
  • 20. < Example 1: Attention Old Media New Media New Media Old Media news story news story news story
  • 21. Example 2: Fundraising supporter $ supporter supporter $ $
  • 22. supporter $ supporter supporter $ $ Example 2: Fundraising $500 Million 370 Million Euros
  • 23. supporter $ supporter supporter $ $ Example 2: Fundraising $500 Million 370 Million Euros Micro-donations
  • 24. Example 2: Fundraising instead of small donations from many Big donations from few
  • 25. Example 2: Fundraising How does this shift power? ordinary people NOT the rich
  • 26. Example 2: Fundraising ordinary people NOT the rich How does this shift power?
  • 27. last example
  • 28. Example 3: Mobilization Obama web site MyBO
  • 29. MyBO Social Network Obama web site MyBO
  • 30. MyBO Social Network Obama web site MyBO
  • 31. MyBO Social Network Obama web site MyBO
  • 32. MyBO Social Network Obama web site MyBO
  • 33. MyBO Social Network Obama web site MyBO
  • 34. MyBO Social Network Obama web site MyBO
  • 35. MyBO Social Network Obama web site MyBO
  • 36. MyBO Social Network Obama web site MyBO
  • 37. Obama web site request request MyBO Example 3: Mobilization
  • 38. Obama web site MyBO invite invite Example 3: Mobilization
  • 39. Obama web site MyBO plan plan Example 3: Mobilization
  • 40. But it’s not just the Obama campaign, the Digital Power of Us is global. Image : University of Melbourne
  • 41. international protests organized through Facebook Images : Indymedia Burma
  • 42. international protests organized through Facebook Images : Indymedia, AFP Burma Morocco
  • 43. international protests organized through Facebook Images : Indymedia, AFP, José Antonio Rivas Burma Morocco Colombia
  • 44. And there’s more… Images : Indymedia Kenyan mobile crisis maps
  • 45. And there’s more… Images : Indymedia Kenyan mobile crisis maps Telemediengesetz wiki
  • 46. And there’s more… Images : Indymedia Kenyan mobile crisis maps Telemediengesetz wiki corruption e-petition in Azerbaijan
  • 47. You don’t need money to use You need good strategy the Power of the Digital Us. and a compelling cause.
  • 48. Question: Does digital technology makes us more powerful?
  • 49. Yes, technology brings us together more cheaply more quickly more internationally than ever before.
  • 50. Question: Will the Power of the Digital Us fundamentally shift global power structures?
  • 51. That’s a question for the Digital Us to answer.
  • 52. Thanks! Image: Jim Young (Reuters)