The Power of the Digital Us: Obama and Beyond

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These are the slide from a talk by Mary Joyce, the Obama campaign's New Media Operations Manager, given at the re:publica blogger conference in Berlin, April, 2009.

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The Power of the Digital Us: Obama and Beyond

  1. 1. Hi, re:publica! Image: Blogpresobama’s Blog
  2. 2. and why am I here? Mary Joyce Who am I
  3. 3. Obama for America New Media Operations Manager
  4. 4. Co-Founder New Media Operations Manager DigiActive.org Co-founder Obama for America
  5. 5. New Media Operations Manager Co-founder Principal Zapboom Consulting Obama for America DigiActive.org
  6. 6. The Power of the Digital Us: Obama & beyond
  7. 7. Question: episode in “Web 2.0” politics, If Obama is the most recent where did we begin?
  8. 8. In the beginning, Image : striatic (Flickr) there was the blogger.
  9. 9. In the beginning, Image : striatic (Flickr) there was the blogger. Political power comes from individual expression.
  10. 10. But bloggers can only make Image : striatic (Flickr) change when their readers act. Image : adactio (Flickr)
  11. 11. Image : striatic (Flickr) We gain power when we come together. Images : Barack Obama (Flickr)
  12. 12. Image : striatic (Flickr) The Digital Us that’s the power of
  13. 13. Here are Examples of how the Obama campaign used the power of 3 The Digital Us
  14. 14. < Example 1: Attention Old Media New Media New Media Old Media Internet
  15. 15. Old Media New Media Example 1: Attention
  16. 16. < Facebook Group: Old Media New Media New Media Old Media Internet 1 Million Strong for Barack Obama
  17. 17. < Example 1: Attention Old Media New Media New Media Old Media join join
  18. 18. < Example 1: Attention Old Media New Media New Media Old Media
  19. 19. < Example 1: Attention Old Media New Media New Media Old Media news story
  20. 20. < Example 1: Attention Old Media New Media New Media Old Media news story news story news story
  21. 21. Example 2: Fundraising supporter $ supporter supporter $ $
  22. 22. supporter $ supporter supporter $ $ Example 2: Fundraising $500 Million 370 Million Euros
  23. 23. supporter $ supporter supporter $ $ Example 2: Fundraising $500 Million 370 Million Euros Micro-donations
  24. 24. Example 2: Fundraising instead of small donations from many Big donations from few
  25. 25. Example 2: Fundraising How does this shift power? ordinary people NOT the rich
  26. 26. Example 2: Fundraising ordinary people NOT the rich How does this shift power?
  27. 27. last example
  28. 28. Example 3: Mobilization Obama web site MyBO
  29. 29. MyBO Social Network Obama web site MyBO
  30. 30. MyBO Social Network Obama web site MyBO
  31. 31. MyBO Social Network Obama web site MyBO
  32. 32. MyBO Social Network Obama web site MyBO
  33. 33. MyBO Social Network Obama web site MyBO
  34. 34. MyBO Social Network Obama web site MyBO
  35. 35. MyBO Social Network Obama web site MyBO
  36. 36. MyBO Social Network Obama web site MyBO
  37. 37. Obama web site request request MyBO Example 3: Mobilization
  38. 38. Obama web site MyBO invite invite Example 3: Mobilization
  39. 39. Obama web site MyBO plan plan Example 3: Mobilization
  40. 40. But it’s not just the Obama campaign, the Digital Power of Us is global. Image : University of Melbourne
  41. 41. international protests organized through Facebook Images : Indymedia Burma
  42. 42. international protests organized through Facebook Images : Indymedia, AFP Burma Morocco
  43. 43. international protests organized through Facebook Images : Indymedia, AFP, José Antonio Rivas Burma Morocco Colombia
  44. 44. And there’s more… Images : Indymedia Kenyan mobile crisis maps
  45. 45. And there’s more… Images : Indymedia Kenyan mobile crisis maps Telemediengesetz wiki
  46. 46. And there’s more… Images : Indymedia Kenyan mobile crisis maps Telemediengesetz wiki corruption e-petition in Azerbaijan
  47. 47. You don’t need money to use You need good strategy the Power of the Digital Us. and a compelling cause.
  48. 48. Question: Does digital technology makes us more powerful?
  49. 49. Yes, technology brings us together more cheaply more quickly more internationally than ever before.
  50. 50. Question: Will the Power of the Digital Us fundamentally shift global power structures?
  51. 51. That’s a question for the Digital Us to answer.
  52. 52. Thanks! Image: Jim Young (Reuters)

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