Students United! Digital Activism Training

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30-minute session for college students at an annual leadership conference

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  • Students United! Digital Activism Training

    1. 1. How to Use Digital Media in Your CampaignMary Joyce | Students United! Conference | April 15, 2011
    2. 2. 5 Steps1: Listen2: Plan3: Inform4: Mobilize5: Fundraise... and Repeat
    3. 3. 1) ListenWhy?: Know thesituation, find alliesNGO web sites & blogsNews articlesTwitterPersonal contacts
    4. 4. 2) PlanWhy?: Don’t just act, bestrategic!Recruit core teamDecide on goalDetermine audienceDevelop messagesChoose mediaCreate action plan
    5. 5. 3) InformWhy?: So your audienceknows and caresenough to be mobilizedTell your audience(s)about your issueUse media they payattention toUse humor, emotion,and surprising facts tocatch their attention
    6. 6. 4) MobilizeWhy?: So supporters willtake action with youTell your audienceexactly what you wantthem to do, where,when, and whyAudience > supporterswhen they take actionMatch task tocommitment level
    7. 7. 5) FundraiseWhy?: To increasecampaign resourcesThis is not necessaryfor every campaignFor reasons ofcredibility, you canonly request fundsafter your campaignhas begun
    8. 8. ...and repeatWhy?: Achieving yourgoal means longtermcommitmentMake sure you reviewpast actions for“pluses” and “deltas”The more activismyour do, the savvieryou will become.
    9. 9. ActivityINSTRUCTIONS: 1: ListenBreak into groups 2: PlanReceive a toolassignment from Mary 3: InformDetermine which of 4: Mobilizethe 5 steps you coulduse that tool for and 5: Fundraisebe able to say WHY
    10. 10. Thanks!Web Site: www.meta-activism.orgTwitter: Mary_JoyceImage Sources (Flickr):CarbonNYC, AlaskanDude, avidd, adactio,Hans_van_Rijnberk,Jeff Belmonte

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