2) PlanWhy?: Don’t just act, bestrategic!Recruit core teamDecide on goalDetermine audienceDevelop messagesChoose mediaCreate action plan
3) InformWhy?: So your audienceknows and caresenough to be mobilizedTell your audience(s)about your issueUse media they payattention toUse humor, emotion,and surprising facts tocatch their attention
4) MobilizeWhy?: So supporters willtake action with youTell your audienceexactly what you wantthem to do, where,when, and whyAudience > supporterswhen they take actionMatch task tocommitment level
5) FundraiseWhy?: To increasecampaign resourcesThis is not necessaryfor every campaignFor reasons ofcredibility, you canonly request fundsafter your campaignhas begun
...and repeatWhy?: Achieving yourgoal means longtermcommitmentMake sure you reviewpast actions for“pluses” and “deltas”The more activismyour do, the savvieryou will become.
ActivityINSTRUCTIONS: 1: ListenBreak into groups 2: PlanReceive a toolassignment from Mary 3: InformDetermine which of 4: Mobilizethe 5 steps you coulduse that tool for and 5: Fundraisebe able to say WHY